From trending promotional newbies to our trusted branded favourites, we’ve had a look at the boring data (so you don’t have to - you’re welcome!) to try and predict exactly what products will stand the test of time and give you massive ROI for your promotional merchandise marketing budget in 2025.
Spoiler: there are no fidget spinners.
But, there are a whole bunch more of fantastic products you’ll want to add to your merchandise toolkit asap. Products your audience is 100% going to thank you for. Cute.
So, why not start your brand’s new year off right with the best merch around?
We’re also predicting that 2025 will be the year your brand levels up its merchandise game. Spooky, right? Get in touch with us today and we’ll help your brand reach new heights with mind-blowing brand activation. From branded merchandise to unforgettable, brand-defining moments, isn’t it time to revolutionise your brand?
1. Sustainable merchandise solutions
We’re really beginning to see the benefits of opting for more sustainable merchandise solutions, and with 78% of consumers feeling that sustainability is important, this trend is well and truly sticking around for 2025.
Read more: Your Ultimate Guide to Sustainable Merchandise
2. Personalised products
It’s been reported that recipients are 33% more likely to feel connected to a brand when they receive a memorable gift, and studies have shown that personalisation can boost ROI by up to 2,000%.
Those amazingly high numbers are all thanks to making a quick adjustment to your branding - by adding quick and easy personalisation.
By keeping it personal in 2025, your brand will be right on trend.
Read more: The Benefits of Individually Personalised Branded Merchandise
3. Exquisite stationery
Branded stationery has always been popular (branded pen, anyone?), but we predict it’ll become the go-to gift for 2025.
Combining the personalisation trend above with well-crafted notebooks and diaries, stationery encapsulates our love of retro nostalgia from our school days.
There are now also some really cool modern tech ideas that blur the lines between the old and new for those who like their stationery with extra pizazz.
Read more: Our favourite UK-made merch: office essentials
4. Clothing
With 90% of the top YouTube creators having t-shirts on their merch store, followed by hoodies at 76% and caps at 66%, branded clothing is already super popular - this is your sign to include it in your merchandise range if you haven’t already. And with its unrivalled brand visibility, bespoke clothing is sure to keep your audience looking and feeling fantastic into 2025.
5. Extra strong coffee
Getting your brand some reusable coffee merch is a foolproof way of ensuring you get the best ROI for your marketing budget in 2025.
That’s because, by 2025, the coffee industry is expected to be worth an astonishing $102.15 billion.
Coffee isn’t just a beverage anymore, it’s an indulgent experience.
With brands like Zara and Prada opening their own coffee outlets, it’s not just for tired parents or early-morning commuters anymore - it’s bougie.
With genuine green innovation being at the forefront of 2025 coffee trends, get your brand on a reusable coffee cup stat!
Read more: 10 branded reusable coffee cups perfect for your PSL
6. Are you game?
With single-person households set to rise by another 25% by 2050, plus Gen Z’s rejection of technology, there’s a gap in the market for solo or small-gathering gaming experiences.
From wholesome social gatherings to big nights in, get your brand’s game face on by adding some branded fun to your merchandise collection.
Read more: Do you remember these games from your childhood?
7. Wellness goodies
Sadly, there’s been an increase of 140% in the demand for mental health services in the UK over the last few years. This just shows how important it is for your brand to prioritise your team’s mental health in 2025. Think about adding wellness journals and self-care essentials to your 2025 merchandise strategy.
Read more: Top 10 products to help reduce anxiety
8. Multi-functional gadgets
How about a desk tidying phone charger? Or what about this awesome toolpen?
There’s no denying that we all live fast-paced, hectic lives, so adding multi-functional gadgets like the ones above to your marketing kit will be an absolute game-changer for your brand in 2025.
9. Plushies
Gen Z and millennials are redefining what adulthood looks like in 2025 thanks to their love of plushies.
Jellycat, the plush animal company, has seen an unprecedented surge in popularity among adults, with interest growing by an insane 135% over the last year alone.
Jellycat’s soaring rise to fame can be credited to TikTok, where the hashtag #jellycat has appeared in over 109,000 posts. They’re so popular, that they’re even being duped by the likes of Aldi.
With a revenue rise of 37% to £200 million, plush toys aren’t just for children anymore, and a must-have for your brand in 2025 if you want to appeal to these demographics.
What do you think of our predicted trends? From redefining adulthood to fast-paced lifestyles and more, we want your merchandise to be top-tier and what your audience wants, all year long.
Get in touch with us today and we’ll help your brand reach new heights with mind-blowing brand activation. From branded merchandise to unforgettable, brand-defining moments, isn’t it time to revolutionise your brand?