---
title: The Fluid Blog | Mathew Appleton
description: Congratulations! You've found the Fluid Blog - home of the latest branded merchandise news and most useful industry insights, courtesy of Fluid Branding.
---

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[Home](https://www.fluidbranding.com/) [About](https://www.fluidbranding.com/about-us) [Services](https://www.fluidbranding.com/services) [Products](https://www.fluidbranding.com/promotional-products) [Contact us](https://www.fluidbranding.com/contact) [Blog](https://insights.fluidbranding.com/blog?_ga=2.74702994.1405173625.1669024739-133237805.1647249103) [Sustainability](https://www.fluidbranding.com/about-us/fluid-futures)

# Hot off the press...

## Looking for some creative inspiration?

Don’t miss out on the latest insights from the world of product media. Perfect for marketing enthusiasts, we’re here to help you make that big brand impact like never before.

Select Category Branding & Marketing COVID-19 Employee Wellbeing & Engagement Events Gifting News Onboarding & Recruitment Seasonal Sustainability Sustainable Products Trending Volunteering & Fundraising

Posts by:

## Mathew Appleton

![b-corp-month-roundup](https://insights.fluidbranding.com/hubfs/photo-1582213782179-e0d53f98f2ca.avif)

[Sustainability](https://insights.fluidbranding.com/blog/tag/sustainability)

### [B Corp Month round-up!](https://insights.fluidbranding.com/blog/news/b-corp-month-roundup)

Mar 28, 2021, 2:00:00 PM

[Mathew Appleton](https://insights.fluidbranding.com/blog/author/mathew-appleton) 

[Read more](https://insights.fluidbranding.com/blog/news/b-corp-month-roundup)

![bpma-product-awards](https://insights.fluidbranding.com/hubfs/Imported_Blog_Media/BPMA-Products.jpg)

[News](https://insights.fluidbranding.com/blog/tag/news)

### [BPMA Product Awards 2020](https://insights.fluidbranding.com/blog/news/bpma-product-awards-2020)

Feb 24, 2020, 10:00:00 AM

[Mathew Appleton](https://insights.fluidbranding.com/blog/author/mathew-appleton) 

[Read more](https://insights.fluidbranding.com/blog/news/bpma-product-awards-2020)

![e-commerce-expo](https://insights.fluidbranding.com/hubfs/Imported_Blog_Media/ecommerce-blog-1.jpg)

[News](https://insights.fluidbranding.com/blog/tag/news)

### [Fluid visit eCommerce Expo 2019](https://insights.fluidbranding.com/blog/news/fluid-visit-ecommerce-expo-2019)

Nov 26, 2019, 10:00:00 AM

[Mathew Appleton](https://insights.fluidbranding.com/blog/author/mathew-appleton) 

[Read more](https://insights.fluidbranding.com/blog/news/fluid-visit-ecommerce-expo-2019)

![](https://insights.fluidbranding.com/hubfs/Imported_Blog_Media/saturday_1.jpg)

[News](https://insights.fluidbranding.com/blog/tag/news)

### [Fluid Conference 2019](https://insights.fluidbranding.com/blog/news/fluid-conference-2019)

Oct 28, 2019, 12:00:00 PM

[Mathew Appleton](https://insights.fluidbranding.com/blog/author/mathew-appleton) 

[Read more](https://insights.fluidbranding.com/blog/news/fluid-conference-2019)

![](https://insights.fluidbranding.com/hubfs/Imported_Blog_Media/BPMA-awards-pic.jpg)

[News](https://insights.fluidbranding.com/blog/tag/news)

### [BPMA Distributor of the Year winners 2019!](https://insights.fluidbranding.com/blog/news/bpma-awards-2019)

Feb 8, 2019, 9:00:00 AM

[Mathew Appleton](https://insights.fluidbranding.com/blog/author/mathew-appleton) 

[Read more](https://insights.fluidbranding.com/blog/news/bpma-awards-2019)

![supporting-the-trussel-trust-at-christmas](https://insights.fluidbranding.com/hubfs/4.webp)

[Volunteering & Fundraising,](https://insights.fluidbranding.com/blog/tag/volunteering-fundraising) [News](https://insights.fluidbranding.com/blog/tag/news)

### [Fluid Branding support The Trussell Trust at Christmas](https://insights.fluidbranding.com/blog/news/trussell-trust)

Dec 20, 2018, 10:00:00 AM

[Mathew Appleton](https://insights.fluidbranding.com/blog/author/mathew-appleton) 

[Read more](https://insights.fluidbranding.com/blog/news/trussell-trust)

![fluid-branding-christmas-carols](https://insights.fluidbranding.com/hubfs/Imported_Blog_Media/blog1b.jpg)

[News](https://insights.fluidbranding.com/blog/tag/news)

### [A Little (Fluid Branding) Drummer Boy](https://insights.fluidbranding.com/blog/news/drummer-boy)

Dec 19, 2018, 2:00:00 PM

[Mathew Appleton](https://insights.fluidbranding.com/blog/author/mathew-appleton) 

[Read more](https://insights.fluidbranding.com/blog/news/drummer-boy)

![](https://insights.fluidbranding.com/hubfs/Imported_Blog_Media/BetKev.jpg)

[News](https://insights.fluidbranding.com/blog/tag/news)

### [A Weekend at the Fluid Company Conference 2018](https://insights.fluidbranding.com/blog/news/together-2018)

Nov 6, 2018, 12:00:00 PM

[Mathew Appleton](https://insights.fluidbranding.com/blog/author/mathew-appleton) 

[Read more](https://insights.fluidbranding.com/blog/news/together-2018)

![customer-reviews](https://insights.fluidbranding.com/hubfs/11.webp)

[Branding & Marketing](https://insights.fluidbranding.com/blog/tag/branding-marketing)

### [Can Customer Reviews Help Your Business?](https://insights.fluidbranding.com/blog/news/customer-product-reviews)

Jun 21, 2018, 12:30:00 PM

[Mathew Appleton](https://insights.fluidbranding.com/blog/author/mathew-appleton) 

[Read more](https://insights.fluidbranding.com/blog/news/customer-product-reviews)

![brands-loved-and-lost](https://insights.fluidbranding.com/hubfs/Imported_Blog_Media/WOOLWORTHS.jpg)

[Branding & Marketing](https://insights.fluidbranding.com/blog/tag/branding-marketing)

### [Ten Brands We’ve Loved and Lost](https://insights.fluidbranding.com/blog/news/ten-brands-weve-loved-and-lost)

May 10, 2018, 10:00:00 AM

[Mathew Appleton](https://insights.fluidbranding.com/blog/author/mathew-appleton) 

[Read more](https://insights.fluidbranding.com/blog/news/ten-brands-weve-loved-and-lost)

![free-gifts](https://insights.fluidbranding.com/hubfs/13.webp)

[Branding & Marketing,](https://insights.fluidbranding.com/blog/tag/branding-marketing) [Events](https://insights.fluidbranding.com/blog/tag/events)

### [Freebies: Adding Value the Right Way](https://insights.fluidbranding.com/blog/news/freebies-adding-value-the-right-way)

Apr 12, 2018, 12:00:00 PM

[Mathew Appleton](https://insights.fluidbranding.com/blog/author/mathew-appleton) 

[Read more](https://insights.fluidbranding.com/blog/news/freebies-adding-value-the-right-way)

![prolific-north-live-event](https://insights.fluidbranding.com/hubfs/Imported_Blog_Media/blog.jpg)

[News](https://insights.fluidbranding.com/blog/tag/news)

### [Snow doesn't stop Fluid Branding at Prolific North Live](https://insights.fluidbranding.com/blog/news/prolific-north-2018)

Mar 9, 2018, 10:00:00 AM

[Mathew Appleton](https://insights.fluidbranding.com/blog/author/mathew-appleton) 

[Read more](https://insights.fluidbranding.com/blog/news/prolific-north-2018)

![thank-you-team](https://insights.fluidbranding.com/hubfs/14.webp)

[Employee Wellbeing & Engagement](https://insights.fluidbranding.com/blog/tag/employee-wellbeing-engagement)

### [Taking a Fresh Approach to Rewarding Your Team](https://insights.fluidbranding.com/blog/news/rewarding-your-team)

Mar 1, 2018, 10:00:00 AM

[Mathew Appleton](https://insights.fluidbranding.com/blog/author/mathew-appleton) 

[Read more](https://insights.fluidbranding.com/blog/news/rewarding-your-team)

![Panda eating bamboo](https://insights.fluidbranding.com/hubfs/WWF%20post.png)

[Branding & Marketing](https://insights.fluidbranding.com/blog/tag/branding-marketing)

### [The Curious Case of WWF vs WWF](https://insights.fluidbranding.com/blog/news/the-curious-case-of-wwf-vs-wwf)

Feb 1, 2018, 12:30:00 PM

[Mathew Appleton](https://insights.fluidbranding.com/blog/author/mathew-appleton) 

[Read more](https://insights.fluidbranding.com/blog/news/the-curious-case-of-wwf-vs-wwf)

![a-really-sweet-marketing-idea](https://insights.fluidbranding.com/hubfs/4-1.png)

[Branding & Marketing](https://insights.fluidbranding.com/blog/tag/branding-marketing)

### [How to use branded confectionary in your marketing strategy](https://insights.fluidbranding.com/blog/news/a-really-sweet-idea)

Oct 26, 2017, 12:00:00 PM

[Mathew Appleton](https://insights.fluidbranding.com/blog/author/mathew-appleton) 

[Read more](https://insights.fluidbranding.com/blog/news/a-really-sweet-idea)

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