5 Outerwear brands for improving brand visibility

 Don’t forget your coat!  

When the weather starts to turn chilly and the leaves start to fall, it’s time to wrap up warm with your favourite coat or jacket.

The problem is, when you do, any logo or branded merch you may be wearing underneath gets hidden, and the brand awareness is basically non-existent.

But not if your outerwear is branded too!

Outerwear has earned its place in your wardrobe, from your favourite work jacket to the fleece that’s come on every hike - and that’s why it should also be a key part of your seasonal merchandise strategy.

And by co-branding with an established outdoor clothing name, you’ll be worn alongside brands people already trust, respect, and reach for.

Below, we've chosen five of our favourite outerwear brands to co-brand with, outlining their brand mission and values (so you can see who would align best with you), and where they’d fit best in your next campaign.

Want more branded outerwear?

Want to treat your brand to some really good outerwear? Check out our full range of brandable outdoor clothing below.

In short…

• Outerwear branding solves the "hidden logo" problem - coats cover up everything else you're wearing, so branding the coat itself keeps you visible.
• Co-branding with trusted outdoor names transfers their credibility, trust and passionate following straight to your brand.
• Quality outerwear gets worn (not binned), so your branding earns far more mileage than cheap giveaways.
• Five brands to choose from, each suited to a different brief: Berghaus (technical/sustainable), Columbia (broad appeal), Neutral (certified sustainability), Roly (cost-effective volume), The North Face (prestige).
• Match the brand to your goal: client gifting, staff uniforms, ESG messaging, or flagship campaign impact.

Why co-branding outerwear improves brand visibility

Co-branding with outerwear clothing brands is one of the best things you can do to improve your brand’s visibility.

These brands have already established trust, credibility, and emotional loyalty with their audience, and the very nature of the products means their customers are more engaged than most (when you’re up a mountain in the snow, your very survival relies on your outerwear, aka the brands have very passionate followings).

And when your logo sits alongside theirs, some of those positive signals transfer straight to you.

It also solves two of the biggest problems with promotional merchandise: visibility and the bin.

Cheap giveaways often get binned, but quality outerwear gets worn - on dog walks, school runs, site visits and the aforementioned mountains - which means your branding gets far more mileage, far more often, in front of far more people.

Five outerwear brands to co-brand with

1. Berghaus

The best life is lived outdoors, and Berghaus is here to help us live it. With outdoor apparel and equipment built for performance - but with simplicity in mind - Berghaus has got your back, wherever your adventures may take you.

Berghaus' story

• Founded in Newcastle in 1966 by two climbing friends, Peter Lockey and Gordon Davison.
• Frustrated by the gear available to British mountaineers at the time.
• Went on to become the first European brand to use Gore-Tex fabric.
• Still based in the North East of England.

Berghaus' mission

• Berghaus' founding belief: "The best of life is lived outdoors".
• Its mission is to make the outdoors more inclusive and accessible to everyone.
• Its Repairhaus service will mend or replace damaged gear for free.
• Its MADEKIND™ programme commits to reducing its environmental impact.
• They achieved B Corp certification in 2023.

Why you'll love Berghaus

• They blend the technical with everyday practicality.
• It's a brand built by climbers, for people who go outside in all weather.
• It’s high quality, on a mountain or a wet Tuesday.
• Their "we'll fix it, not bin it" repair ethos. 

Co-branding with Berghaus

• Ideal for: businesses wanting premium, technical outerwear for client gifting, executive teams or field-based staff who spend extended time outdoors.
• Great for: brands that want their logo associated with durability and sustainability. 

2. Columbia

Columbia is a no-nonsense outdoor clothing brand that’ll adapt to whatever situation you find yourself in. A trail run, a hike, a fishing boat - Columbia will keep you dry, warm, and moving throughout all your wild adventures.

Columbia's story

• Started in 1938 in Portland, Oregon.
• Gert Boyle took charge of the company in the 1970s after her husband's death.
• She turned it into a global outdoor apparel brand.
• She’s known as "One Tough Mother" in the brand's long-running ad campaigns.
• Her son (and now CEO) Tim Boyle stars as the test dummy for new gear.

Columbia's mission

• They want to connect active people with their passions.
• Their goal is to build authentic, high-value outdoor products for active people of all ages.

Why you'll love Columbia

• The brand is practical, dependable and unfussy.
• Its personality (thanks to Gert Boyle) has genuine warmth and humour to it.
• That accessibility makes it a brand that connects with all audiences.
• They’ve engineered technologies like Omni-Heat™ and Omni-Tech™ that solve real, everyday problems (staying warm, staying dry, staying comfortable).

Co-branding with Columbia

• Ideal for: businesses wanting versatile, all-weather clothing that appeals to a broad, mixed audience.
• Great for: employee uniforms, customer incentives and giveaways where wide appeal matters more than a niche technical spec.
   

3. Neutral

Neutral creates sustainably produced clothing designed with people and the planet in mind. From T-shirts and hoodies to everyday apparel essentials, they combine quality, comfort and responsible sourcing, making it a great choice for supporting a more conscious approach to merchandise.

Neutral's story

• Founded in Copenhagen in 2008 by Lars Bech and Christina Larsen.
• They set out to build a platform for garment production rooted in respect for the planet.

Neutral's mission

• Neutral's promise is built on certified, verifiable responsibility.

Why you'll love Neutral

• Every product is backed by external certifications covering the full value chain.
• All production runs on renewable energy.
• They use GOTS organic cotton, as well as Fairtrade, EU Ecolabel, and OEKO-Tex.
• They achieved SA8000 certification.
• They’re B Corp certified.
• They have the highest B Corp score of any B2B apparel company in the world. 

Co-branding with Neutral

• Ideal for: organisations with strong ESG or sustainability commitments.
• Great for: everyday essentials (staff uniforms, event t-shirts, conference giveaways). 

 

4. Roly

Roly creates versatile, high-quality apparel designed for work, events and everyday wear.

Roly's story

• Created in 1997 by Spanish textile company Gorfactory.
• Has a broad apparel range, with new collections launched every year.

Roly's mission

• Customer satisfaction through consistent quality, innovation and reliable delivery.

Why you'll love Roly

• Collections across casual, sport, school and workwear.
• Every garment goes through quality control at every stage.
• Operates as a certified socially responsible company, balancing economic, social and environmental considerations.
• Runs a circular initiative that gives existing promotional pieces a second life.

Co-branding with Roly

• Ideal for: businesses needing dependable, cost-effective apparel across multiple use cases (workwear, events, everyday staff kit).
• Great for: large-volume orders where consistent quality and fast turnaround matter as much as budget.
       

5. The North Face

The North Face is an industry-leading outdoor apparel and equipment brand. Named for the most challenging side of the mountain, they’ve equipped explorers since 1966 to achieve their dreams of adventure and performance, whilst championing comfort and durability.

The North Face's story

• Founded in 1966 as a small mountaineering shop in San Francisco's North Beach.
• Created by climbers Douglas Tompkins and Susie Tompkins-Buell.
• The shop quickly became a cultural hub - the Grateful Dead played there
• It was a regular stop for the era's leading climbers passing through Yosemite.

The North Face's mission

• Their mission has stayed the same since 1966: provide the best gear for athletes and everyday explorers.
• Plus, support the preservation of the outdoors and inspire a global movement of exploration.

Why you'll love The North Face

• Instant recognition and credibility.
• Reputation built on first ascents, polar expeditions, and decades of testing gear in the world's harshest conditions.
• They have prestige as well as performance.
• Established initiatives like the Explore Fund, which has granted hundreds of thousands of dollars to nonprofits working to connect people with nature.

Co-branding with The North Face

• Ideal for: premium client gifts, executive outerwear and flagship campaigns where brand prestige is the priority.
• Great for: businesses wanting maximum recognition and a strong "wow factor" from their branded merchandise.
       

FAQS about branded outerwear

1. Why should I co-brand outerwear instead of using my logo alone?

   Co-branding pairs your logo with an outdoor brand people already trust, so some of that credibility and loyalty carries over to you - and the product itself is far more likely to be worn (and seen) than binned.
   

2. Which outerwear brand should I choose?

   It depends on your goal. Berghaus and The North Face suit premium client gifting and executive wear; Columbia works well for broad-appeal staff or customer giveaways; Neutral fits ESG-led messaging; Roly is best for large, cost-effective orders.

3. Does branded outerwear actually get worn more than other merchandise?

   Yes! Outerwear is functional and gets used regularly (dog walks, commutes, site visits), unlike low-cost giveaways that are more likely to be discarded. That regular use means more consistent, longer-lasting brand exposure.

4. Can I mix outerwear brands within one campaign?

   Absolutely. Many businesses use a tiered approach - premium options like The North Face for senior staff or top clients, and more cost-effective ranges like Roly for wider staff or event giveaways.

5. Is sustainable branded outerwear available?

   Yes. Both Berghaus (B Corp certified, MADEKIND™ programme) and Neutral (GOTS, Fairtrade, B Corp) offer strong sustainability credentials if that's a priority for your brand.

Wear your brand all year round

Whatever adventure you’ve got next, co-branding with an outdoor clothing name is one of the most effective ways to get your logo worn, seen and remembered.

Whether you want the:

• Technical credibility of Berghaus
• Everyday versatility of Columbia
• Certified sustainability of Neutral
• Reliable range of Roly
• Prestige of The North Face

We have a partner to match your brief and your budget.

Ready to explore branded outerwear?

Check out our full range of brandable outdoor clothing below.