--- title: "Look out, Europe: We're Still Growing!" description: 2016 was a big year for us, with expansion happening across the UK. This Jan will see us open our first ever European office in Amsterdam, The Netherlands. image: https://insights.fluidbranding.com/hubfs/1-1.png --- [![Logo](https://insights.fluidbranding.com/hubfs/Logos/new-fluid-logo_kraft+raisin.svg)](https://fluidbranding.com) [0345 634 2935](tel:0345%20634%202935) [enquiries@fluidbranding.com](mailto:enquiries@fluidbranding.com) [Home](https://www.fluidbranding.com/) [About](https://www.fluidbranding.com/about-us) [Services](https://www.fluidbranding.com/services) [Products](https://www.fluidbranding.com/promotional-products) [Contact us](https://www.fluidbranding.com/contact) [Blog](https://insights.fluidbranding.com/blog?_ga=2.74702994.1405173625.1669024739-133237805.1647249103) [Sustainability](https://www.fluidbranding.com/about-us/fluid-futures) [Home](https://www.fluidbranding.com/) [About](https://www.fluidbranding.com/about-us) [Services](https://www.fluidbranding.com/services) [Products](https://www.fluidbranding.com/promotional-products) [Contact us](https://www.fluidbranding.com/contact) [Blog](https://insights.fluidbranding.com/blog?_ga=2.74702994.1405173625.1669024739-133237805.1647249103) [Sustainability](https://www.fluidbranding.com/about-us/fluid-futures) [News](https://insights.fluidbranding.com/blog/tag/news) # Look out, Europe: We're Still Growing! ![Gemma Richards](https://insights.fluidbranding.com/hs-fs/hubfs/Gemma%20Richards%20copy.png?width=45&name=Gemma%20Richards%20copy.png) [Gemma Richards](https://insights.fluidbranding.com/blog/author/gemma-richards) [Follow us on Twitter](https://twitter.com/fluidbranding) [Follow us on Facebook](https://www.facebook.com/Fluidbranding) [Follow us on LinkedIn](https://www.linkedin.com/company/fluid-branding-ltd) ![fluid-branding-expands-to-europe](https://insights.fluidbranding.com/hubfs/1-1.png) ## 2016 was a big year for us, with expansion happening across the UK market - and this year we've identified the need to grow further into Europe. This month (January 2017) will see us open our first ever European office in Amsterdam, The Netherlands. ![New Amsterdam Office](https://insights.fluidbranding.com/hubfs/Imported_Blog_Media/amsterdam-office.jpg) *Our brand new office in Amsterdam, The Netherlands* "We identified the need to service our existing clients and grow our portfolio across the EMEA, where better to do this than Amsterdam, where many companies European head offices are located?" says Miles Lovegrove, Fluid's Managing Director. And he's right - expanding into Europe will give us the opportunity to serve our existing clients even better, whilst building new relationships all across Europe. We're glad to announce that we're welcoming Gert-Jan Sentel as a Sales Director, heading up our Amsterdam office. With a massive 22 years of experience in the Branded Merchandise Industry, he's worked with some of the biggest companies in the Industrial and FMCG sectors. This all adds up to him being the perfect front-man to our expansion. ![Matt Franks, Gert-Jan Sentel & Miles Lovegrove](https://insights.fluidbranding.com/hubfs/Imported_Blog_Media/matt-gert-miles.jpg) *Fluid Directors Matt Franks \[left\] and Miles Lovegrove \[right\] welcome Gert-Jan Sentel \[centre\] to the Fluid Branding family...* "I am very excited about this opportunity for both my current and new clients," says Gert-Jan, "I am delighted to join the Fluid Branding team and play a part in the company's next phase of expansion." Miles continues, "Our expansion plans ensure we're perfectly placed for our EMEA clients and run alongside our continual commitment to exceptional customer service. We're very excited about the coming year!" This year, we're also proud to have been awarded the prestigious Supplier of the Year Award from Sourcing City. This was voted by our industry suppliers in recognition of quality of service, business ethics and "being a pleasure to do business with". Bring on the rest of 2017! ![Gemma Richards](https://insights.fluidbranding.com/hs-fs/hubfs/Gemma%20Richards%20copy.png?width=150&name=Gemma%20Richards%20copy.png) #### Gemma Richards Meet Gemma, our Marketing Manager! With over 20 years of experience in the industry, her marketing expertise is unrivalled, her trend forecasting unparalleled, and her brand storytelling exceptional. You’ll find her most weekends enjoying the Cornish beaches with her family and friends. ## Related Articles [![What are Polylepis forests and what are we doing to save them?](https://insights.fluidbranding.com/hubfs/blog%20header%20Polylepis%20forests.webp)](https://insights.fluidbranding.com/blog/what-are-polylepis-forests-and-what-are-we-doing-to-save-them) [Sustainability](https://insights.fluidbranding.com/blog/tag/sustainability) ### [What are Polylepis forests and what are we doing to save them?](https://insights.fluidbranding.com/blog/what-are-polylepis-forests-and-what-are-we-doing-to-save-them) ## A forest that holds back the ice flow? Yeah… right.  Sounds like something more at home in Narnia than reality, doesn’t it? But that’s exactly what Polylepis forests do!  ![Natasha Ithildin](https://insights.fluidbranding.com/hs-fs/hubfs/Natasha%20Ithildin%20copy.png?width=45&name=Natasha%20Ithildin%20copy.png) [Natasha Ithildin](https://insights.fluidbranding.com/blog/author/natasha-ithildin) [Read more](https://insights.fluidbranding.com/blog/what-are-polylepis-forests-and-what-are-we-doing-to-save-them) [![](https://insights.fluidbranding.com/hubfs/unlock.png)](https://insights.fluidbranding.com/blog/want-to-know-the-secret-to-maximising-your-merchandise-budget) [Branding & Marketing](https://insights.fluidbranding.com/blog/tag/branding-marketing) ### [Want to know the secret to maximising your merchandise budget?](https://insights.fluidbranding.com/blog/want-to-know-the-secret-to-maximising-your-merchandise-budget) ## We’re always on the lookout for cool new ways you can maximise your merchandise budget without compromising your ROI when it comes to product media. That’s because we’re... ![Natasha Ithildin](https://insights.fluidbranding.com/hs-fs/hubfs/Natasha%20Ithildin%20copy.png?width=45&name=Natasha%20Ithildin%20copy.png) [Natasha Ithildin](https://insights.fluidbranding.com/blog/author/natasha-ithildin) [Read more](https://insights.fluidbranding.com/blog/want-to-know-the-secret-to-maximising-your-merchandise-budget) ### Who We Are - [About Us](https://www.fluidbranding.com/about-us) - [Meet the Team](https://www.fluidbranding.com/about-us/fluid-family) - [Compliance & Certifications](https://www.fluidbranding.com/about-us/compliance-and-certification) - [Sustainability](https://www.fluidbranding.com/about-us/fluid-futures) - [Latest News](https://www.fluidbranding.com/news) - [Why Use Fluid](https://www.fluidbranding.com/about-us/why-use-us) ### What We Do - [Promo Products](https://www.fluidbranding.com/promotional-products) - [Services](https://www.fluidbranding.com/services) - [Merchandise Stores](https://www.fluidbranding.com/services/merchandise-stores) - [Who We Work With](https://www.fluidbranding.com/about-us/clients-case-studies) - [What They Say](https://www.fluidbranding.com/about-us/reviews-testimonials) - [Special Offers](https://www.fluidbranding.com/promotional-products/offers) ### Help & Info - [Artwork Help](https://www.fluidbranding.com/services/artwork-studio) - [FAQs](https://www.fluidbranding.com/faqs) - [Ts & Cs](https://www.fluidbranding.com/terms) - [Policies](https://www.fluidbranding.com/about-us/policies) - [Contact Us](https://www.fluidbranding.com/contact) - [Careers](https://www.fluidbranding.com/about-us/fluid-family/careers) ### Connect Sign up to be the first to hear about our limited-edition collections, exclusive products and more. 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