The Fluid forest trees are planted in the real world using verified and sustainable tree planting projects across the globe, where they can have the most impact. Since the campaign launch the Fluid forest has been steadily growing and has now reached the milestone of 20,000 trees planted.
Jon Birrell, Fluid’s Marketing and Sustainability Director comments, “Our aim with this campaign was to plant trees responsibly through a partner we can trust and to make the scheme inclusive for all of our customers to drive maximum engagement, so I’m delighted that we’ve reached this milestone already! Our ultimate goal is to responsibly plant 1 million trees!”
Discover the full offer, or check out the Fluid forest here.