---
title: The Fluid Blog (4)
description: Congratulations! You've found the Fluid Blog - home of the latest branded merchandise news and most useful industry insights, courtesy of Fluid Branding. (4)
---

[![Logo](https://insights.fluidbranding.com/hubfs/Logos/new-fluid-logo_kraft+raisin.svg)](https://fluidbranding.com)

[0345 634 2935](tel:0345%20634%202935)

[enquiries@fluidbranding.com](mailto:enquiries@fluidbranding.com)

[Home](https://www.fluidbranding.com/) [About](https://www.fluidbranding.com/about-us) [Services](https://www.fluidbranding.com/services) [Products](https://www.fluidbranding.com/promotional-products) [Contact us](https://www.fluidbranding.com/contact) [Blog](https://insights.fluidbranding.com/blog?_ga=2.74702994.1405173625.1669024739-133237805.1647249103) [Sustainability](https://www.fluidbranding.com/about-us/fluid-futures)

[Home](https://www.fluidbranding.com/) [About](https://www.fluidbranding.com/about-us) [Services](https://www.fluidbranding.com/services) [Products](https://www.fluidbranding.com/promotional-products) [Contact us](https://www.fluidbranding.com/contact) [Blog](https://insights.fluidbranding.com/blog?_ga=2.74702994.1405173625.1669024739-133237805.1647249103) [Sustainability](https://www.fluidbranding.com/about-us/fluid-futures)

# Hot off the press...

## Looking for some creative inspiration? 

Don’t miss out on the latest insights from the world of product media. Perfect for marketing enthusiasts, we’re here to help you make that big brand impact like never before.

Select Category Branding & Marketing COVID-19 Employee Wellbeing & Engagement Events Gifting News Onboarding & Recruitment Seasonal Sustainability Sustainable Products Trending Volunteering & Fundraising

![Labubu doll wallpaper](https://insights.fluidbranding.com/hubfs/Are%20Labubus%20trolling%20marketers%20What%20B2B%20brands%20can%20learn%20from%20the%20latest%20TikTok%20craze.png)

[Branding & Marketing,](https://insights.fluidbranding.com/blog/tag/branding-marketing) [Trending](https://insights.fluidbranding.com/blog/tag/trending)

### [Are Labubus trolling marketers? What B2B brands can learn from the latest TikTok craze](https://insights.fluidbranding.com/blog/are-labubus-trolling-marketers-what-b2b-brands-can-learn-from-the-latest-tiktok-craze)

Oct 23, 2025, 9:15:00 AM

![Natasha Ithildin](https://insights.fluidbranding.com/hs-fs/hubfs/Natasha%20Ithildin%20copy.png?width=45&name=Natasha%20Ithildin%20copy.png) 

[Natasha Ithildin](https://insights.fluidbranding.com/blog/author/natasha-ithildin) 

[Read more](https://insights.fluidbranding.com/blog/are-labubus-trolling-marketers-what-b2b-brands-can-learn-from-the-latest-tiktok-craze)

![](https://insights.fluidbranding.com/hubfs/Brand%20Revolution%20and%20Lumenati%20Image.jpg)

[News](https://insights.fluidbranding.com/blog/tag/news)

### [Brand Revolution Acquires Lumenati](https://insights.fluidbranding.com/blog/brand-revolution-acquires-lumenati)

Oct 14, 2025, 1:54:38 PM

![Jon Birrell](https://insights.fluidbranding.com/hs-fs/hubfs/jon-birrell_2.webp?width=45&name=jon-birrell_2.webp) 

[Jon Birrell](https://insights.fluidbranding.com/blog/author/jon-birrell) 

[Read more](https://insights.fluidbranding.com/blog/brand-revolution-acquires-lumenati)

![Gen Z appreciating nature.](https://insights.fluidbranding.com/hubfs/National%20Trust.png)

[Branding & Marketing,](https://insights.fluidbranding.com/blog/tag/branding-marketing) [Trending](https://insights.fluidbranding.com/blog/tag/trending)

### [From boring to viral: how the National Trust won over Gen Z](https://insights.fluidbranding.com/blog/from-boring-to-viral-how-the-national-trust-won-over-gen-z)

Oct 13, 2025, 9:15:00 AM

![Natasha Ithildin](https://insights.fluidbranding.com/hs-fs/hubfs/Natasha%20Ithildin%20copy.png?width=45&name=Natasha%20Ithildin%20copy.png) 

[Natasha Ithildin](https://insights.fluidbranding.com/blog/author/natasha-ithildin) 

[Read more](https://insights.fluidbranding.com/blog/from-boring-to-viral-how-the-national-trust-won-over-gen-z)

![Two kids dressed up for Halloween holdiong up pumpkins in front of their faces. ](https://insights.fluidbranding.com/hubfs/Halloween.png)

[Branding & Marketing](https://insights.fluidbranding.com/blog/tag/branding-marketing)

### [7 Halloween marketing campaigns to inspire your B2B merch strategy](https://insights.fluidbranding.com/blog/7-effective-halloween-campaigns-to-inspire-your-b2b-merch-marketing-strategy)

Oct 8, 2025, 10:36:41 AM

![Natasha Ithildin](https://insights.fluidbranding.com/hs-fs/hubfs/Natasha%20Ithildin%20copy.png?width=45&name=Natasha%20Ithildin%20copy.png) 

[Natasha Ithildin](https://insights.fluidbranding.com/blog/author/natasha-ithildin) 

[Read more](https://insights.fluidbranding.com/blog/7-effective-halloween-campaigns-to-inspire-your-b2b-merch-marketing-strategy)

![Social Stories Club sustainable B Corp and Social Enterprise  Christmas gift hamper ](https://insights.fluidbranding.com/hubfs/Social%20Stories%20(1).png)

[Sustainable Products](https://insights.fluidbranding.com/blog/tag/sustainable-products)

### [Tell your story with Social Stories Club](https://insights.fluidbranding.com/blog/tell-your-story-with-social-stories-club)

Sep 30, 2025, 2:25:43 PM

![Natasha Ithildin](https://insights.fluidbranding.com/hs-fs/hubfs/Natasha%20Ithildin%20copy.png?width=45&name=Natasha%20Ithildin%20copy.png) 

[Natasha Ithildin](https://insights.fluidbranding.com/blog/author/natasha-ithildin) 

[Read more](https://insights.fluidbranding.com/blog/tell-your-story-with-social-stories-club)

![A hand holding a depiction of a brain diagram with lots of synapses to symbolise AI](https://insights.fluidbranding.com/hubfs/AI%20vs%20promotional%20merchandise%20brand%20building%20marketing%20strategy.png)

[Trending](https://insights.fluidbranding.com/blog/tag/trending)

### [AI vs merch: which is a better tool for long-term brand building?](https://insights.fluidbranding.com/blog/ai-vs-merch-which-is-a-better-tool-for-long-term-brand-building)

Sep 22, 2025, 8:15:00 AM

![Natasha Ithildin](https://insights.fluidbranding.com/hs-fs/hubfs/Natasha%20Ithildin%20copy.png?width=45&name=Natasha%20Ithildin%20copy.png) 

[Natasha Ithildin](https://insights.fluidbranding.com/blog/author/natasha-ithildin) 

[Read more](https://insights.fluidbranding.com/blog/ai-vs-merch-which-is-a-better-tool-for-long-term-brand-building)

![A close-up of a Hennessy cognac barrel.](https://insights.fluidbranding.com/hubfs/Hennessy.png)

[Branding & Marketing](https://insights.fluidbranding.com/blog/tag/branding-marketing)

### [What Hennessy can teach us about building a brand](https://insights.fluidbranding.com/blog/what-hennessy-can-teach-us-about-building-a-brand)

Sep 18, 2025, 9:45:00 AM

![Gemma Richards](https://insights.fluidbranding.com/hs-fs/hubfs/Gemma%20Richards%20copy.png?width=45&name=Gemma%20Richards%20copy.png) 

[Gemma Richards](https://insights.fluidbranding.com/blog/author/gemma-richards) 

[Read more](https://insights.fluidbranding.com/blog/what-hennessy-can-teach-us-about-building-a-brand)

![An office worker lies across his desk asleep.](https://insights.fluidbranding.com/hubfs/Marketing%20trends%20what%20is%20currently%20trending%20theraputic%20laziness.png)

[Employee Wellbeing & Engagement](https://insights.fluidbranding.com/blog/tag/employee-wellbeing-engagement)

### [Currently trending: therapeutic laziness](https://insights.fluidbranding.com/blog/currently-trending-theraputic-laziness)

Sep 15, 2025, 9:15:00 AM

![Natasha Ithildin](https://insights.fluidbranding.com/hs-fs/hubfs/Natasha%20Ithildin%20copy.png?width=45&name=Natasha%20Ithildin%20copy.png) 

[Natasha Ithildin](https://insights.fluidbranding.com/blog/author/natasha-ithildin) 

[Read more](https://insights.fluidbranding.com/blog/currently-trending-theraputic-laziness)

![Two hands holding the cut-out of a cartoon heart in front of a setting sun. ](https://insights.fluidbranding.com/hubfs/A%20Good%20Thing.png)

[Volunteering & Fundraising](https://insights.fluidbranding.com/blog/tag/volunteering-fundraising)

### [Fluid x A Good Thing](https://insights.fluidbranding.com/blog/fluid-x-a-good-thing)

Sep 4, 2025, 4:02:31 PM

![Natasha Ithildin](https://insights.fluidbranding.com/hs-fs/hubfs/Natasha%20Ithildin%20copy.png?width=45&name=Natasha%20Ithildin%20copy.png) 

[Natasha Ithildin](https://insights.fluidbranding.com/blog/author/natasha-ithildin) 

[Read more](https://insights.fluidbranding.com/blog/fluid-x-a-good-thing)

![Space watches. ](https://insights.fluidbranding.com/hubfs/Space%20watches.png)

[Trending](https://insights.fluidbranding.com/blog/tag/trending)

### [Why watch companies go all in on brand storytelling](https://insights.fluidbranding.com/blog/why-watch-companies-go-all-in-on-brand-storytelling)

Aug 29, 2025, 10:45:00 AM

![Jamie Mackenzie](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) 

[Jamie Mackenzie](https://insights.fluidbranding.com/blog/author/jamie-mackenzie) 

[Read more](https://insights.fluidbranding.com/blog/why-watch-companies-go-all-in-on-brand-storytelling)

![Soccer Aid Safari 2025](https://insights.fluidbranding.com/hubfs/Notjust%20(2).png)

[Volunteering & Fundraising](https://insights.fluidbranding.com/blog/tag/volunteering-fundraising)

### [It’s a hat-trick for Soccer Aid Safari](https://insights.fluidbranding.com/blog/its-a-hat-trick-for-soccer-aid-safari)

Aug 27, 2025, 4:48:38 PM

![Natasha Ithildin](https://insights.fluidbranding.com/hs-fs/hubfs/Natasha%20Ithildin%20copy.png?width=45&name=Natasha%20Ithildin%20copy.png) 

[Natasha Ithildin](https://insights.fluidbranding.com/blog/author/natasha-ithildin) 

[Read more](https://insights.fluidbranding.com/blog/its-a-hat-trick-for-soccer-aid-safari)

![Notjust is a bespoke sustainable fashion brand that specialises in promotional merchandise christmas jumpers. ](https://insights.fluidbranding.com/hubfs/Notjust%20(1).png)

[Seasonal,](https://insights.fluidbranding.com/blog/tag/seasonal) [Sustainable Products](https://insights.fluidbranding.com/blog/tag/sustainable-products)

### [Notjust here to create your favourite branded jumpers](https://insights.fluidbranding.com/blog/notjust-here-to-create-your-favourite-branded-jumpers)

Aug 26, 2025, 9:56:21 AM

![Natasha Ithildin](https://insights.fluidbranding.com/hs-fs/hubfs/Natasha%20Ithildin%20copy.png?width=45&name=Natasha%20Ithildin%20copy.png) 

[Natasha Ithildin](https://insights.fluidbranding.com/blog/author/natasha-ithildin) 

[Read more](https://insights.fluidbranding.com/blog/notjust-here-to-create-your-favourite-branded-jumpers)

![Y2K Marketing](https://insights.fluidbranding.com/hubfs/Notjust-1.png)

[Branding & Marketing,](https://insights.fluidbranding.com/blog/tag/branding-marketing) [Trending](https://insights.fluidbranding.com/blog/tag/trending)

### [Reboots & revivals: Why are so many brands going back to the past?](https://insights.fluidbranding.com/blog/reboots-revivals-why-are-so-many-brands-going-back-to-the-past)

Aug 20, 2025, 3:42:00 PM

![Hannah Matthews](https://insights.fluidbranding.com/hs-fs/hubfs/Hannah%20Matthews%20(4).png?width=45&name=Hannah%20Matthews%20(4).png) 

[Hannah Matthews](https://insights.fluidbranding.com/blog/author/hannah-matthews) 

[Read more](https://insights.fluidbranding.com/blog/reboots-revivals-why-are-so-many-brands-going-back-to-the-past)

![A desk outside in a field with a laptop on. ](https://insights.fluidbranding.com/hubfs/rewildingbusiness.png)

[Branding & Marketing](https://insights.fluidbranding.com/blog/tag/branding-marketing)

### [Currently trending: rewilding your brand](https://insights.fluidbranding.com/blog/currently-trending-rewilding-your-brand)

Aug 18, 2025, 11:57:59 AM

![Natasha Ithildin](https://insights.fluidbranding.com/hs-fs/hubfs/Natasha%20Ithildin%20copy.png?width=45&name=Natasha%20Ithildin%20copy.png) 

[Natasha Ithildin](https://insights.fluidbranding.com/blog/author/natasha-ithildin) 

[Read more](https://insights.fluidbranding.com/blog/currently-trending-rewilding-your-brand)

![A group of people enjoying Aperol spritz' together ](https://insights.fluidbranding.com/hubfs/Aperol%20spritz%20summer%20favourite%20social%20gathering.png)

[Branding & Marketing](https://insights.fluidbranding.com/blog/tag/branding-marketing)

### [How Aperol’s viral bucket hat became a summer success](https://insights.fluidbranding.com/blog/how-aperols-viral-bucket-hat-became-a-summer-success)

Aug 12, 2025, 9:24:38 AM

![Natasha Ithildin](https://insights.fluidbranding.com/hs-fs/hubfs/Natasha%20Ithildin%20copy.png?width=45&name=Natasha%20Ithildin%20copy.png) 

[Natasha Ithildin](https://insights.fluidbranding.com/blog/author/natasha-ithildin) 

[Read more](https://insights.fluidbranding.com/blog/how-aperols-viral-bucket-hat-became-a-summer-success)

<https://insights.fluidbranding.com/blog/page/3> [2](https://insights.fluidbranding.com/blog/page/2) [3](https://insights.fluidbranding.com/blog/page/3) [4](https://insights.fluidbranding.com/blog/page/4) [5](https://insights.fluidbranding.com/blog/page/5) [6](https://insights.fluidbranding.com/blog/page/6) <https://insights.fluidbranding.com/blog/page/5>

### Who We Are

- [About Us](https://www.fluidbranding.com/about-us)
- [Meet the Team](https://www.fluidbranding.com/about-us/fluid-family)
- [Compliance & Certifications](https://www.fluidbranding.com/about-us/compliance-and-certification)
- [Sustainability](https://www.fluidbranding.com/about-us/fluid-futures)
- [Latest News](https://www.fluidbranding.com/news)
- [Why Use Fluid](https://www.fluidbranding.com/about-us/why-use-us)

### What We Do

- [Promo Products](https://www.fluidbranding.com/promotional-products)
- [Services](https://www.fluidbranding.com/services)
- [Merchandise Stores](https://www.fluidbranding.com/services/merchandise-stores)
- [Who We Work With](https://www.fluidbranding.com/about-us/clients-case-studies)
- [What They Say](https://www.fluidbranding.com/about-us/reviews-testimonials)
- [Special Offers](https://www.fluidbranding.com/promotional-products/offers)

### Help & Info

- [Artwork Help](https://www.fluidbranding.com/services/artwork-studio)
- [FAQs](https://www.fluidbranding.com/faqs)
- [Ts & Cs](https://www.fluidbranding.com/terms)
- [Policies](https://www.fluidbranding.com/about-us/policies)
- [Contact Us](https://www.fluidbranding.com/contact)
- [Careers](https://www.fluidbranding.com/about-us/fluid-family/careers)

### Connect

Sign up to be the first to hear about our limited-edition collections, exclusive products and more.

[![Subscribe](https://no-cache.hubspot.com/cta/default/8813579/652c7995-51c3-4514-87d7-068c0c1f9c5b.png)](https://cta-redirect.hubspot.com/cta/redirect/8813579/652c7995-51c3-4514-87d7-068c0c1f9c5b)

[Follow us on Facebook](https://www.facebook.com/Fluidbranding) [Follow us on Instagram](https://www.instagram.com/fluid__branding) [Follow us on LinkedIn](https://www.linkedin.com/company/fluid-branding-ltd)

[![Compliance\_Footer\_25\_1](https://insights.fluidbranding.com/hs-fs/hubfs/Compliance_Footer_25_1.png?width=238&height=66&name=Compliance_Footer_25_1.png "Compliance_Footer_25_1")](https://www.fluidbranding.nl/over-ons/naleving)

[![60915ad06336a6b7b6702d4b-1](https://insights.fluidbranding.com/hs-fs/hubfs/60915ad06336a6b7b6702d4b-1.png?width=78&height=59&name=60915ad06336a6b7b6702d4b-1.png "60915ad06336a6b7b6702d4b-1")](https://ecologi.com/fluidbranding)

Copyright © 2026  Fluid Branding Ltd.