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          Are Labubus trolling marketers? What B2B brands can learn from the latest TikTok craze
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          From boring to viral: how the National Trust won over Gen Z
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          7 effective Halloween campaigns to inspire your B2B merch marketing strategy
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          Tell your story with Social Stories Club
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          AI vs merch: which is a better tool for long-term brand building?
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          Currently trending: therapeutic laziness
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          Why watch companies go all in on brand storytelling
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          Notjust here to create your favourite branded jumpers
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          Reboots & revivals: Why are so many brands going back to the past?
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          Unboxing influencer merch packs: Exploring online social activation with branded merchandise
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          The Notebook: How to personalise your custom notebook in 4 easy steps
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          The impact of a hat: the story behind the Apollo 11-branded cap
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          How to make your brand go viral, according to Jellycat
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