The Fluid Blog

The 6 best travel brands for co-branding merchandise

Written by Natasha Ithildin | Jul 21, 2026 7:15:00 AM

 Are you ready for your logo’s next big trip? 

If you travel a lot for either work or pleasure, you’ll have your favourite brands. Whether they be a favourite carry-on, some reliable tech, or a rucksack that’s been with you everywhere, there are some brands that tick all the boxes when it comes to travel essentials.

And now, with us, you can co-brand with your favourites.

Because when you co-brand with a well-known, trusted brand, you align yourself with their reputation, their quality, their story.

From sustainable leaders and classic heroes, you’ll position yourself alongside household names - gaining you brand awareness, audience trust, and (hopefully) sales growth.

That’s why we’ve partnered with six of the best travel brands in the world to offer you co-branding opportunities you don’t want to miss.

Want more co-branding?

Want to set sail on the waves of brand opportunity? Check out our full range of co-branding opportunities below.

In short…

Co-branding your travel merchandise means pairing your logo with a trusted, established brand, instantly borrowing their credibility and quality.

We've partnered with six of the best (Nordic Drift, Polarbox, Swiss Peak, SKROSS, Bellroy, and Herschel), so there's a partner to suit any audience - to make your brand work, even when your ‘OOO’ is on.

Why you need to co-brand your travel accessories

Co-branding isn't just about slapping two logos on a product and hoping for the best.

When it’s done well, it's a shortcut to credibility.

And when it comes to travelling, you especially want credible, branded products you can rely on, and it's exactly why travel accessories are a great opportunity for your brand to co-brand with.

Because when it’s done right, they’ll take your brand everywhere.

From quick weekend getaways to long-haul adventures - every airport lounge, hotel lobby, long commute - the brand impressions alone would be a one-way ticket to success.

But only if it’s gear they know they can trust.

That’s why, to truly go above and beyond with your merchandise campaign, co-branding is an excellent way to accelerate results, with no extra effort.

Now, where’s that poolside martini for one that I ordered?

The 6 best travel brands for co-branding merchandise

1. Nordic Drift

Built to last, Nordic Drift's outdoor and lifestyle essentials combine innovative technology with natural inspiration to help you explore more, worry less, and experience the freedom of nature.

Nordic Drift's story

  • Takes inspiration from Scandinavian living (nature, simplicity, classic designs)
  • Every product is made to move easily between office, transport and trail
  • Empowers you to explore, whatever the weather

Nordic Drift's mission

  • Proving that resistance, reliability and good design don't need to be reserved for those extreme adventures.

Why you'll love Nordic Drift

  • Durable materials, including AWARE™-tracked recycled fabrics with supply chain traceability
  • A versatile range that adapts as well to office life as it does off the beaten track

Co-branding with Nordic Drift

  • Ideal for: brands who want to be associated with durability and sustainability
  • Great for: Premium welcome kits, wellbeing initiatives, or mobility campaigns

     

2. Polarbox

Look cool, but keep your drinks cooler with Polarbox's retro cool boxes. Bringing together vintage-inspired style and modern functionality, these cool boxes are lightweight, practical and designed for life outdoors.

Polarbox's story

  • Founded in 2015
  • A simple idea: to build a cooler tough enough for the outdoors, without it looking like it belongs in a garage
  • The result is a range of retro-styled cool boxes for a fun, functional fashion statement

Polarbox's mission

  • Keeping things properly cold, wherever you go, whilst still looking good.

Why you'll love Polarbox

  • Instantly recognisable retro-vintage design in playful, pastel colours
  • A leather strap for easy carrying
  • Lightweight build with proper insulation, so it looks good and actually works

Co-branding with Polarbox

  • Ideal for: brands who want to turn something practical into an occasion
  • Great for: summer client gifting, festival and hospitality activations

   

3. Swiss Peak

Looking for luxury? Swiss Peak's stylish range of business travel luggage, lifestyle accessories and gifts is perfect for the modern professional.

Swiss Peak's story

  • Launched in 2010
  • Began with a range of outdoor and travel bags
  • Has since evolved into a full range of business travel luggage, lifestyle accessories, and gifts

Swiss Peak's mission

  • Finding the balance between functional design, superior quality, and understated luxury for the modern professional traveller.

Why you'll love Swiss Peak

  • A recognisable, premium black collection
  • A reputation of quality, even at a glance
  • Business-ready features ( anti-theft compartments, RFID protection and USB charging) as standard

Co-branding with Swiss Peak

  • Ideal for:  brands who want premium quality they can count on
  • Great for: executive gifting, VIP client kits and senior-audience conference giveaways

 

4. SKROSS

SKROSS's reliable travel accessories are designed to keep you connected wherever you go. From world travel adapters and charging solutions to travel essentials, SKROSS has got you covered when it comes to merging functionality with performance.

SKROSS's story

  • Founded in 2002 in Switzerland
  • Started from one traveller's frustration at not being able to charge his laptop abroad
  • Led to the compact, patented World Adapter PRO being created
  • Has become the world's leading name in travel adapters
  • Trusted in well over 150 countries and built on a straightforward promise: safe, simple, Swiss

SKROSS's mission

  • Keeping travellers connected and powered up, anywhere in the world.

Why you'll love SKROSS

  • Compatible in 150+ countries
  • Award-winning design (the World Adapter PRO+ won a Red Dot Design Award)

Co-branding with SKROSS

  • Ideal for: tech, logistics and travel-adjacent brands
  • Great for: high-use occasions that need exceptional brand recall

   

5. Bellroy

Keep your adventures organised with Bellroy's luxurious bags, wallets and everyday carry essentials. Designed with functionality in mind, find your perfect travel setup with Bellroy.

Bellroy's story

  • Started around a kitchen table in Bells Beach, Australia, in 2010
  • A group of designers and engineers decided wallets were overdue a rethink
  • The brand has grown into a range of bags, wallets and travel accessories

Bellroy's mission

  • Helping people carry their everyday essentials easily.

Why you'll love Bellroy

  • Certified B Corp status
  • Premium materials

Co-branding with Bellroy

  • Ideal for: brands who are design-led and purpose-driven
  • Great for: celebrating your sustainability or ESG credentials

   

6. Herschel

Travel everywhere, and travel often, with Herschel's iconic backpacks and travel accessories. With their instantly recognisable design, Herschel brings versatility and style to your exploring.

Herschel's story

  • Founded in Vancouver in 2009
  • Herschel is the name from the small Saskatchewan town where the founders’ family grew up
  • Nostalgia runs through everything the brand makes

Herschel's mission

  • Designing classic, purpose-built bags and accessories for everyday explorers.

Why you'll love Herschel

  • Instantly recognisable designs
  • Appeals to students and seasoned professionals alike

Co-branding with Herschel

  • Ideal for: youth-oriented, education or lifestyle brands
  • Great for: broad appeal and instant recognisability

   

Co-branding FAQs

1. What is co-branding merchandise?

Co-branding merchandise means placing your logo alongside a recognised, established brand on the same product. It lets you borrow that brand's reputation, quality, and trust, giving your merchandise instant credibility rather than starting from scratch.

2. How does co-branding with these travel brands work?

Simple! You choose a brand and product range that fits your campaign; we handle the co-branding process (including any brand approvals), and your logo gets applied alongside theirs.

3. Is co-branding more expensive than standard branded merchandise?

It can carry a premium over unbranded promotional items, reflecting the licensing and quality of the partner brand, but the payoff is stronger perceived value and a much higher chance your merch actually gets used (and seen) long after the event.

4. Can I choose which products to co-brand?

Yes. Each of our six travel partners offers a range of products, from bags and adapters to cool boxes and travel accessories, so you can pick what suits your audience and budget.

5. Which brand is right for my business?

It depends on your audience and message.

As a rough guide:

  • Nordic Drift and Bellroy suit sustainability-led brands

  • Swiss Peak suits executive or VIP gifting

  • SKROSS suits tech and travel-adjacent brands

  • Polarbox suits lifestyle and hospitality activations

  • Herschel suits youth or education audiences

6. How long does a co-branded merchandise order take?

Timelines vary by brand and product, but our team can give you an accurate lead time as soon as you've picked your range.

Fly high with amazing merch

Six brands with six different stories, but every one of them built around the same idea: products people actually want to use, again and again.

That's why co-branding done well means your brand gets to see the world, and the world gets to see your brand.

Ready to get started on your co-branding journey? Get in touch with the team, and we'll talk you through what's possible - or browse the full co-branding range below to see where your logo could go next.