---
title: "The summer merchandise trend everyone loves: pastels"
description: "We’re here to help refresh your summer marketing campaigns with monumental promotional merchandise and the latest branded product media trend: pastels!"
image: https://insights.fluidbranding.com/hubfs/blog%20headers%202023%20(15).webp
---

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# The summer merchandise trend everyone loves: pastels

![Natasha Ithildin](https://insights.fluidbranding.com/hs-fs/hubfs/Natasha%20Ithildin%20copy.png?width=45&name=Natasha%20Ithildin%20copy.png) 

[Natasha Ithildin](https://insights.fluidbranding.com/blog/author/natasha-ithildin)

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![The summer merchandise trend everyone loves: pastels](https://insights.fluidbranding.com/hubfs/blog%20headers%202023%20(15).webp)

## Are you ready to make those summer vibes last?

Summer is about taking it easy, having a break and enjoying the glorious sunshine. 

And the same can be said for your merch! Refresh your summer promotional merchandise with the latest product trend of the year: pastels!

If you want your brand to be cool this summer, check out our all-new Sun, Sea, Sand, Brand brochure full of other refreshing summer merch ideas.

[![Don’t miss these summer staples: download your free Sun, Sea, Sand, Brand brochure here](https://no-cache.hubspot.com/cta/default/8813579/5f2fdfa1-724c-4484-adbd-4e695627232c.png)](https://cta-redirect.hubspot.com/cta/redirect/8813579/5f2fdfa1-724c-4484-adbd-4e695627232c)

 

### Why pastel merch is trending

Based on the idea of ethereal pastel merch, it’s a way to bring some [gender-agnostic expression of femininity and strength](https://business.pinterest.com/en-gb/pinterest-predicts/2023/airy-styles/) into your promo range.

The gender-inclusive appeal means it can transgress the boundaries often enforced by previous generations. Searches for shimmery dresses have increased by [365%](https://business.pinterest.com/en-gb/pinterest-predicts/2023/airy-styles/), men’s ruffle shirts by [95%](https://business.pinterest.com/en-gb/pinterest-predicts/2023/airy-styles/) and long-sleeved lace tops by an astonishing [225%](https://business.pinterest.com/en-gb/pinterest-predicts/2023/airy-styles/)! 

And pastel merch is doing for the promo industry what ruffles are doing for fashion. 

With its ethereal illumination, your pastel palette product media has never been more effective at enticing an audience, especially [Gen Z and Millennials](https://www.aol.co.uk/lifestyle/le-creusets-pastel-collection-gen-092100787.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAB7ASJ0Z-flpfzXSfCNT4uq-WAtJvSQ0ACeVGYu2Q6kPbvdb7HCdh4jWJoJIZovCou_bwXhfdMEs5x4BtIXfENzh9zeMa3dOROgE6axcWyEX1REB-r4AIe2NvL8KZ6gwPxowwwXvgKh2mheOjltdghyKl0jdA_scoXBaNDyA0o7O).  

Read more: [The ultimate guide: 23 product media trends for 2023](https://insights.fluidbranding.com/blog/the-ultimate-guide-23-product-media-trends-for-2023)

![product media blog header](https://insights.fluidbranding.com/hs-fs/hubfs/product%20media%20blog%20header.webp?width=400&height=211&name=product%20media%20blog%20header.webp)

 

### Pastel promotional merchandise

Clothing![3867350\_F1](https://insights.fluidbranding.com/hs-fs/hubfs/Imported%20sitepage%20images/3867350_F1.webp?width=120&height=120&name=3867350_F1.webp)

[1. Cap](https://www.fluidbranding.com/hades-5-panel-cap-1287853523.html)  
The best pastel protection your head could ask for. 

 

[2. Iqoniq Yosemite Recycled Cotton Pique Polo](https://www.fluidbranding.com/iqoniq-yosemite-recycled-cotton-pique-polo-14007716.html)![T9200.013.XXL\_\_B\_1\_\_8d4133be508d4edc9b037a80453b830d\_1](https://insights.fluidbranding.com/hs-fs/hubfs/Imported%20sitepage%20images/T9200.013.XXL__B_1__8d4133be508d4edc9b037a80453b830d_1.webp?width=140&height=140&name=T9200.013.XXL__B_1__8d4133be508d4edc9b037a80453b830d_1.webp)  
This lovely lavender polo is made from 100% cotton - 50% recycled, 50% organic. With its Aware™ tracer technology, you can be 100% sure of its digital passport by scanning its unique QR code. 

 

![T9100.011.XXL\_\_B\_1\_\_ea9d108128b64dca984a321c1aa7d2d5](https://insights.fluidbranding.com/hs-fs/hubfs/T9100.011.XXL__B_1__ea9d108128b64dca984a321c1aa7d2d5.webp?width=140&height=140&name=T9100.011.XXL__B_1__ea9d108128b64dca984a321c1aa7d2d5.webp)  
[3. Iqoniq Bryce Recycled Cotton T-Shirt](https://www.fluidbranding.com/iqoniq-bryce-recycled-cotton-t-shirt-14007714.html)  
We love this eco-friendly pastel t-shirt from our awesome Iqoniq range! Made from 50% recycled and 50% organic cotton means it’s super soft and luxurious. 

 

[4. Grs Recycled PP Plastic Sunglasses](https://www.fluidbranding.com/grs-recycled-pp-plastic-sunglasses-14004354.html?_ga=2.145109428.1012335512.1690452302-964842839.1690452302)![P453.899\_\_B\_1\_\_18124576a43b405f9a344a789d6a5810](https://insights.fluidbranding.com/hs-fs/hubfs/P453.899__B_1__18124576a43b405f9a344a789d6a5810.webp?width=150&height=101&name=P453.899__B_1__18124576a43b405f9a344a789d6a5810.webp)  
These pastel purple shades will make any outfit pop! 

 

 

Read more: [Isn’t it time clothing was honest? Introducing Iqoniq](https://insights.fluidbranding.com/blog/isnt-it-time-clothing-was-honest-introducing-iqoniq)

![oxious blog header](https://insights.fluidbranding.com/hs-fs/hubfs/oxious%20blog%20header.webp?width=400&height=211&name=oxious%20blog%20header.webp)

Drinkware

[5. Avira Avior RCS Re-Steel Bottle 500 ml ![P438.009\_\_B\_1\_\_a5266b1fa6324fda8fdac40b26561cb0\_1](https://insights.fluidbranding.com/hs-fs/hubfs/Imported%20sitepage%20images/P438.009__B_1__a5266b1fa6324fda8fdac40b26561cb0_1.webp?width=140&height=140&name=P438.009__B_1__a5266b1fa6324fda8fdac40b26561cb0_1.webp)](https://www.fluidbranding.com/avira-avior-rcs-re-steel-bottle-500-ml-14007061.html)  
This recycled stainless steel vacuum bottle will keep your favourite beverages chilled for up to 20 hours or warm for up to 10 this summer. 

 

 

[6. Avira Atik RCS Recycled PET Bottle 500ml ![P438.035\_\_B\_2\_\_ff2674792e8f4f47890c0833748e3ff2\_2](https://insights.fluidbranding.com/hs-fs/hubfs/P438.035__B_2__ff2674792e8f4f47890c0833748e3ff2_2.webp?width=140&height=140&name=P438.035__B_2__ff2674792e8f4f47890c0833748e3ff2_2.webp)](https://www.fluidbranding.com/avira-atik-rcs-recycled-pet-bottle-500ml-14007064.html)  
Lightweight and portable, the minimalistic design of this Avira Atik recycled PET bottle is ideal for hydration on the go. 

 

[7. Avira Alya RCS Re-Steel Tumbler 300ml](https://www.fluidbranding.com/avira-alya-rcs-re-steel-tumbler-300ml-14007063.html)![P438.029\_\_B\_1\_\_5e218c4d07ca4225a8f590f576eab2f7](https://insights.fluidbranding.com/hs-fs/hubfs/P438.029__B_1__5e218c4d07ca4225a8f590f576eab2f7.webp?width=150&height=150&name=P438.029__B_1__5e218c4d07ca4225a8f590f576eab2f7.webp)  
Add a bit of pastel spice to your morning coffee with this sleek recycled stainless steel Alya tumbler. 

 

 

Read more: [2023’s top trending sustainable products](https://insights.fluidbranding.com/blog/2023-top-trending-sustainable-products)

[![sustainable trends](https://insights.fluidbranding.com/hs-fs/hubfs/sustainable%20trends.webp?width=400&height=211&name=sustainable%20trends.webp)](https://insights.fluidbranding.com/blog/heres-why-we-love-ocean-bottle)

Accessories ![P705.797\_\_B\_1\_\_ad019d597ffd4ec8890ca7c246282f24](https://insights.fluidbranding.com/hs-fs/hubfs/P705.797__B_1__ad019d597ffd4ec8890ca7c246282f24.webp?width=140&height=140&name=P705.797__B_1__ad019d597ffd4ec8890ca7c246282f24.webp)

[8. Bobby Soft, Anti-Theft Backpack](https://www.fluidbranding.com/bobby-soft-anti-theft-backpack-13245262.html)  
Perfect for university, school or work, our iconic Bobby anti-theft backpack is THE safest backpack, wherever you’re travelling. 

 

[9. Umbrella ![5460-hauptbild](https://insights.fluidbranding.com/hs-fs/hubfs/Imported%20sitepage%20images/5460-hauptbild.webp?width=140&height=140&name=5460-hauptbild.webp)](https://www.fluidbranding.com/fare-aoc-mini-umbrella-with-colour-matched-handle-1287808193.html)  
Make sure your brand brings that bright pastel energy even on rainy days with this stunning pastel blue umbrella.

 

[10. Ukiyo Hisako Aware 4 Seasons Towel/Blanket 100X180](https://www.fluidbranding.com/ukiyo-hisako-aware-4-seasons-towel-blanket-100x180-13264294.html)![P453.809\_\_B\_1\_\_0bdbb2b342124878860f6a93f6f4a150\_1-1](https://insights.fluidbranding.com/hs-fs/hubfs/Imported%20sitepage%20images/P453.809__B_1__0bdbb2b342124878860f6a93f6f4a150_1-1.webp?width=150&height=150&name=P453.809__B_1__0bdbb2b342124878860f6a93f6f4a150_1-1.webp)  
A necessity for those cooler summer evenings, our most luxurious and versatile towel yet! 

 

 ![006227-024999999-2D090-FRT-PRO01-FAL](https://insights.fluidbranding.com/hs-fs/hubfs/Imported%20sitepage%20images/006227-024999999-2D090-FRT-PRO01-FAL.webp?width=140&height=140&name=006227-024999999-2D090-FRT-PRO01-FAL.webp)  
[11. Nonwoven Carrying/Shopping Bag](https://www.fluidbranding.com/nonwoven-carrying-shopping-bag-1287819370.html)  
Forget your boring (and harmful) plastic bags, get a totally awesome pastel tote for your everyday shopping needs. 

 

 

Read more: [Our favourite UK-made merch: British weather must-haves](https://insights.fluidbranding.com/blog/our-favourite-uk-made-merch-british-weather-must-haves)

[![british weather blog header](https://insights.fluidbranding.com/hs-fs/hubfs/british%20weather%20blog%20header.webp?width=400&height=211&name=british%20weather%20blog%20header.webp)](https://insights.fluidbranding.com/blog/our-favourite-uk-made-merch-british-weather-must-haves)

Stationery ![10618106\_2](https://insights.fluidbranding.com/hs-fs/hubfs/10618106_2.webp?width=140&height=140&name=10618106_2.webp)

[12. Classic A5 Hard Cover Notebook](https://www.fluidbranding.com/classic-a5-hard-cover-notebook-1287815730.html)  
Get those all-important notes down in your new favourite branded pastel notebook. 

[13. Bowie Softy Pen ![LUM\_LUM-BOWIE\_SOFTY\_PEN-LILAC+(1)](https://insights.fluidbranding.com/hs-fs/hubfs/LUM_LUM-BOWIE_SOFTY_PEN-LILAC+(1).webp?width=140&height=85&name=LUM_LUM-BOWIE_SOFTY_PEN-LILAC+(1).webp)](https://www.fluidbranding.com/bowie-softy-pen-1287830282.html)  
Liven up your brainstorming session with this lovely lavender pen. With its soft-touch tactile body and gunmetal trim, this looks amazing laser-engraved for a contemporary look. 

 

[14. Bamboo & Wheat Straw Pen](https://www.fluidbranding.com/bamboo-wheat-straw-pen-13207775.html)![P610.535\_\_B\_1\_\_7798640aa95a40f3adde58d1b991ae1c\_1 (2)](https://insights.fluidbranding.com/hs-fs/hubfs/P610.535__B_1__7798640aa95a40f3adde58d1b991ae1c_1%20(2).webp?width=150&height=91&name=P610.535__B_1__7798640aa95a40f3adde58d1b991ae1c_1%20(2).webp)  
If you’re looking for an eco pen with a twist, look no further than this pastel bamboo & wheat straw pen. 

 

Read more: [Will your brand be fearless this year?](https://insights.fluidbranding.com/blog/will-your-brand-be-fearless-this-year)

![Branding Moodboard](https://insights.fluidbranding.com/hs-fs/hubfs/Branding%20Moodboard.webp?width=400&height=210&name=Branding%20Moodboard.webp)

 

[15. Vibe Wireless Speaker](https://www.fluidbranding.com/vibe-wireless-speaker-1287832993.html)![p326.630\_\_b\_1\_1](https://insights.fluidbranding.com/hs-fs/hubfs/p326.630__b_1_1.webp?width=140&height=140&name=p326.630__b_1_1.webp)  
Get those party vibes blasting with this trendy 3W wireless speaker.

 

[16. Bamboo Colour Changing 3W Speaker Light ![P329.343\_\_B\_1\_\_af117927a0cc445bb1afa943bfb979e3](https://insights.fluidbranding.com/hs-fs/hubfs/Imported%20sitepage%20images/P329.343__B_1__af117927a0cc445bb1afa943bfb979e3.webp?width=140&height=140&name=P329.343__B_1__af117927a0cc445bb1afa943bfb979e3.webp)](https://www.fluidbranding.com/bamboo-colour-changing-3w-speaker-light-1287854350.html)  
Set the mood with this bamboo colour-changing speaker with mood light. With 4 different modes of colour, you can set the perfect ambience. 

 

### Pastel promo power!

It’s time to bring a breath of fresh air to your product media this summer. 

We’re here to help your summer marketing campaigns absolutely monumental with all the best product media.

For more of this year’s sizzling summer merch, download your free brochure now, or get in touch for [your free consultation](https://www.fluidbranding.com/contact) with one of our Merchandise Consultants.  

[![Don’t miss these summer staples: download your free Sun, Sea, Sand, Brand brochure here](https://no-cache.hubspot.com/cta/default/8813579/5f2fdfa1-724c-4484-adbd-4e695627232c.png)](https://cta-redirect.hubspot.com/cta/redirect/8813579/5f2fdfa1-724c-4484-adbd-4e695627232c)

![Natasha Ithildin](https://insights.fluidbranding.com/hs-fs/hubfs/Natasha%20Ithildin%20copy.png?width=150&name=Natasha%20Ithildin%20copy.png)

#### Natasha Ithildin

Natasha is fascinated by stories. Brand stories, to be precise. The stories you want to be remembered for. The tales behind your logos, colours and promotional merchandise - that’s why she’s our Content Strategist! She’s a book-hoarding rat enthusiast with a love for exploring the Cornish countryside.

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