Fluid Branding, a certified B Corp and established promotional merchandise agency in the UK, Europe and UAE, are known for delivering high-end programmes using cutting-edge tech via in-person and online storefronts. Recognising the immense potential of partnering with a US brand with a shared people-first, purpose-driven culture, the teams are combining to create a new global agency, leveraging each other's strengths, and creating an exceptional offering.
Brand Revolution will continue to operate the Fluid brand in the UK, Europe and UAE for its merchandise clients.
The merger extends the newly formed Brand Revolution’s footprint across EMEA, NAM, LATAM, and APAC regions, with a global team of 200. Haute’s Alisa Walsh Haynes will serve as CEO for Brand Revolution, with leadership comprised of executives from both the former Haute and Fluid teams.
Brand Revolution will offer core services including strategic ideation, creative design, video production, live streaming, in-person and remote events, and innovative merchandise programs. Their creative hub and studio are operated by marketing, media, and film experts who concept, develop, and produce media projects under one roof.
“This merger gives us worldwide buying power and provides global thinking with local execution capabilities. Having been on the client side for many years, Brand Revolution is the agency I always hoped existed. We’re thrilled to have found the perfect partner who aligns precisely with our vision of servicing clients on a global scale,” said Alisa Walsh Haynes, CEO of Brand Revolution.
“We’re excited for this new chapter as Brand Revolution. We’ve brought together two like-minded companies that drive with a purpose to create something extraordinary for our clients, with our exceptional teams that benefit the communities across the world we now operate in,” said Miles Lovegrove, Chief Integration Officer, Brand Revolution.
Who are Brand Revolution?
A merger between Fluid Branding and Haute.
What does this mean for Fluid Branding clients?
Day-to-day, nothing will change. Fluid Branding will continue to operate as usual with the same team and service.
Clients can now access additional services.
What does this mean for Haute customers?
Haute customers will all be served under the Brand Revolution name.
You’ll continue to receive the same great service, but with access to expanded offerings like branded merchandise through our partnership with Fluid Branding.
The Haute brand will no longer exist, but your existing contacts and services remain unchanged.
Will my billing or invoicing process change in the future?
No - We will continue to invoice customers under the same entities.
If you would like support with any of our services in a different region, it may be beneficial for us to invoice through that entity for tax purposes.
Merchandise Programs and/or Merchandise Stores in US
Agency Services in Europe
Will our contracts change?
No - All contracts will remain in place.
If you would like support with any of our services in a different region, it may be beneficial for us to invoice through that entity for tax purposes, and consequently additional invoicing entities added to contracts.
Will the merger affect pricing?
No, the merger will not affect pricing. All existing pricing structures remain unchanged.
Will there be any changes to terms and conditions or service level agreements (SLAs)?
No, there will be no changes to existing terms, conditions, or SLAs. Everything will remain the same.
Who will be my point of contact moving forward?
There will be no change to your current point of contact. You will continue working with the same team as before.
Will there be any disruptions to current services during the transition?
No, there will be no disruptions. Services will continue as usual throughout the transition.
Can we expect any changes to delivery times or lead times for merchandise?
No changes to delivery or lead times are expected. Our processes and timelines remain the same.
Will you continue to offer the same product range and services from Fluid Branding?
Yes, Fluid Branding will continue offering the same range of merchandise and services you've come to rely on.
How will the merger benefit my business?
The merger allows us to provide a broader range of services, including;
Are there plans to expand the service offerings even further in the future?
While we’re focused on the current expanded offerings, we are always looking at opportunities to innovate and further enhance our services to better meet client needs.
Will you still support international clients in the same way as before?
Yes, we remain fully committed to supporting international clients with the same high standards of service and global reach.
Will you still work with existing merchandise partners on global programs?
Yes, we will continue to work with our existing merchandise partners on global programs. Our commitment to these relationships remains strong, and we aim to further enhance collaboration through our expanded service offerings.
What security measures are in place for sharing data between Fluid and Brand Revolution?
Fluid will continue to operate on its own platforms, adhering to GDPR and ISO27001 standards. Data sharing will only occur when necessary, with strict security measures and agreements in place.
Will there be any changes to your sustainability or CSR initiatives?
No, our commitment to leading the way in sustainability and corporate social responsibility remains strong, making ongoing improvements and continuing to prioritise these initiatives as we expand our offerings.