---
title: We’re Cirrus about Prevented Ocean Plastic™
description: Discover the Cirrus 350ml tumbler made from Prevented Ocean Plastic™, supporting coastal communities while reducing waste and driving circular design.
image: https://insights.fluidbranding.com/hubfs/We%E2%80%99re%20Cirrus%20about%20Prevented%20Ocean%20PlasticTM.png
---

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# We’re Cirrus about Prevented Ocean Plastic™

![Natasha Ithildin](https://insights.fluidbranding.com/hs-fs/hubfs/Natasha%20Ithildin%20copy.png?width=45&name=Natasha%20Ithildin%20copy.png) 

[Natasha Ithildin](https://insights.fluidbranding.com/blog/author/natasha-ithildin)

[Follow us on Twitter](https://twitter.com/fluidbranding) [Follow us on Facebook](https://www.facebook.com/Fluidbranding) [Follow us on LinkedIn](https://www.linkedin.com/company/fluid-branding-ltd)

![A Prevented Ocean Plastic™ collection ](https://insights.fluidbranding.com/hubfs/We%E2%80%99re%20Cirrus%20about%20Prevented%20Ocean%20PlasticTM.png)

 Did you know that once plastic hits salt water, [it’s already too late](https://www.preventedoceanplastic.com/why-choose-prevented-ocean-plastic/)?  

- Too late to recycle it.
- Too late to reuse it.
- Too late for our planet.

**That’s why we need to save plastic pollution before it reaches the ocean.**

Because once it’s in the ocean, a ticking clock starts: within a few days, the plastic is unusable - but it doesn’t go away. It stays. It sticks around like an unwanted party guest - without doing anything but pollute our waters and harm our wildlife - aka the worst sort of guest.

**The solution? Collecting the plastic before it reaches the sea.**

**And turning it into something new and wonderful.**

And that’s why we’re sharing with you a brand-new reusable travel cup made from 50% Prevented Ocean Plastic™.

**Introducing our new Cirrus 350ml tumbler:** it’s all the cup, with none of the guilt - *cirrusly*.

Read on to find out what, why, and how the Cirrus 350ml tumbler is helping Prevented Ocean Plastic™ reach its goals.

---

**Interested in more promotional products that give back to communities and the planet?** Check out our Products with a Positive Impact range now to start making a positive impact with your brand today!

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---

## Introducing the Cirrus 350ml tumbler

Sleek. Stylish. Unique.

Everything you’d want in a new travel cup, and more.

It’s made with 50% Prevented Ocean Plastic™, and 0% guilt - our favourite combination.

Here are some quick-fire FAQs about the Cirrus 350ml tumbler:

- **How many plastic cups is that?** 10.
- **Where are they collected from?** Asia.
- **Why is it ‘bumpy’?** These specially designed insulating ridges keep your drink warm while keeping your hands cool.
- **How can it be branded?** We’d screen print your artwork on the lower half of the cup.

Intrigued? [Check out our Cirrus tumbler here.](https://www.fluidbranding.com/cirrus-350-ml-tumbler-14045156.html)

[![Cirrus cups in 4 colours.](https://insights.fluidbranding.com/hs-fs/hubfs/We%E2%80%99re%20Cirrus%20about%20Prevented%20Ocean%20PlasticTM%20%20-%20cirrus%20cups.jpg?width=700&height=394&name=We%E2%80%99re%20Cirrus%20about%20Prevented%20Ocean%20PlasticTM%20%20-%20cirrus%20cups.jpg)](https://www.fluidbranding.com/cirrus-350-ml-tumbler-14045156.html)

---

## Why we think you’ll love the Cirrus tumbler

### It’s made from Prevented Ocean Plastic™

Our Cirrus tumblers are made from 50% Prevented Ocean Plastic™, collected in coastal communities using dedicated collection routes.

### Specifically, recycled polypropylene cups

Globally,[just 1% of polypropylene is recycled](https://www.preventedoceanplastic.com/world-first-food-safe-recycled-polypropylene-for-european-markets/)— despite being one of the most widely used plastics.

### Which is 100% traceable with QR codes

To make the impact visible and transparent, QR codes on the Cirrus tumbler packaging give you access to the Prevented Ocean Plastic™ story.

### Helping local communities thrive

Purchasing the Cirrus tumbler helps support what Prevented Ocean Plastic™ does, which enables local communities to collect plastic safely, earn a stable income, and prevent environmental pollution at source.

![Community workers that work for Prevented Ocean Plastic.](https://insights.fluidbranding.com/hs-fs/hubfs/We%E2%80%99re%20Cirrus%20about%20Prevented%20Ocean%20PlasticTM%20%20-%20community.jpg?width=700&height=400&name=We%E2%80%99re%20Cirrus%20about%20Prevented%20Ocean%20PlasticTM%20%20-%20community.jpg)

### It’s also recyclable

Cirrus tumblers are made from 100% mono-material polypropylene, which means that once it eventually reaches the end of their life, they can be fully recycled - keeping plastic in the loop and out of the ocean.

### Contributing to a circular future

With every cup used, customers are actively contributing to a more circular future.

![A man staring up at a truck full of plastic collected from beaches and waterways.](https://insights.fluidbranding.com/hs-fs/hubfs/We%E2%80%99re%20Cirrus%20about%20Prevented%20Ocean%20PlasticTM.png?width=700&height=369&name=We%E2%80%99re%20Cirrus%20about%20Prevented%20Ocean%20PlasticTM.png)

### Plus, it’s food safe

This is the first time anyone has been able to make a food-grade polypropylene product containing recycled material. The tumblers are recycled into food-safe, EU-approved post-consumer polypropylene.

### Bonus: it’s manufactured in the UK

The Cirrus tumbler is manufactured in the UK - meaning less transport pollution to get it from the factory to you.

To find out more, [check out our dedicated Cirrus tumbler page](https://www.fluidbranding.com/cirrus-350-ml-tumbler-14045156.html).

![Cirrus coffee cups.](https://insights.fluidbranding.com/hs-fs/hubfs/We%E2%80%99re%20Cirrus%20about%20Prevented%20Ocean%20PlasticTM%20%20-%20cirrus%20cups-1.jpg?width=700&height=400&name=We%E2%80%99re%20Cirrus%20about%20Prevented%20Ocean%20PlasticTM%20%20-%20cirrus%20cups-1.jpg)

---

# Prevented Ocean Plastic™ x Fluid

## What is Prevented Ocean Plastic™?

Prevented Ocean Plastic™ is a fantastic organisation of [supply chain specialists](https://www.preventedoceanplastic.com/what-is-prevented-ocean-plastic/) who collaborate with the best recyclers in the world to prevent plastic from ending up in the ocean.

And it’s no small feat: each month, they prevent over [1000 tonnes of plastic](https://www.preventedoceanplastic.com/what-is-prevented-ocean-plastic/) and [2.5 billion plastic bottles](https://www.preventedoceanplastic.com/what-is-prevented-ocean-plastic/) from entering the ocean.

## How does Prevented Ocean Plastic™ work?

### A traceable journey

#### 1. Collected

Plastic is collected from areas at risk of ocean plastic pollution by [specific plastic collectors](https://www.preventedoceanplastic.com/how-does-the-prevented-ocean-plastic-program-work/) from the local communities.

![Plastic pollution on a beach.](https://insights.fluidbranding.com/hs-fs/hubfs/We%E2%80%99re%20Cirrus%20about%20Prevented%20Ocean%20PlasticTM%20%20-%20plastic%20pollution%20(2).jpg?width=700&height=400&name=We%E2%80%99re%20Cirrus%20about%20Prevented%20Ocean%20PlasticTM%20%20-%20plastic%20pollution%20(2).jpg)

#### 2. Sorted

The recycling process is carried out in an established, quality-controlled and traceable supply chain - so you know exactly where your plastic has come from, and its prior journey.

![Employees of Prevented Ocean Plastic sorting through the plastic pollution that's been brought in for recycling.](https://insights.fluidbranding.com/hs-fs/hubfs/We%E2%80%99re%20Cirrus%20about%20Prevented%20Ocean%20PlasticTM%20%20-%20recycling%20ocean-bound%20plastic.jpg?width=700&height=400&name=We%E2%80%99re%20Cirrus%20about%20Prevented%20Ocean%20PlasticTM%20%20-%20recycling%20ocean-bound%20plastic.jpg)

#### 3.  Cleaned

The plastic is washed, sanitised and processed into raw material flakes or pellets, [all according to European and North American quality standards](https://www.preventedoceanplastic.com/how-does-the-prevented-ocean-plastic-program-work/).

![Someone's hand holding lots of recycled plastic pellets over a massive bucket of more recycled plastic pellets. ](https://insights.fluidbranding.com/hs-fs/hubfs/We%E2%80%99re%20Cirrus%20about%20Prevented%20Ocean%20PlasticTM%20%20-%20recycling%20plastic%20pellets.jpg?width=700&height=400&name=We%E2%80%99re%20Cirrus%20about%20Prevented%20Ocean%20PlasticTM%20%20-%20recycling%20plastic%20pellets.jpg)

#### 4. Transformed

These fully certified recycled plastics can then be used by supermarkets and brands, identifiable by the Prevented Ocean Plastic™ distinctive triangular blue logo.

## ![Prevented Ocean Plastic Process Diagram.](https://insights.fluidbranding.com/hs-fs/hubfs/We%E2%80%99re%20Cirrus%20about%20Prevented%20Ocean%20PlasticTM%20%20-%20people%20sorting-1.jpg?width=700&height=400&name=We%E2%80%99re%20Cirrus%20about%20Prevented%20Ocean%20PlasticTM%20%20-%20people%20sorting-1.jpg) What is the Prevented Ocean Plastic™ blue triangle?

Whenever you see the Prevented Ocean Plastic™ logo on packaging, this means:

- This product uses packaging that is **sourced from a manufacturer that uses Prevented Ocean Plastic™**
- One or more of the product’s packaging components include **a minimum of 30% Prevented Ocean Plastic™** post-consumer recycled content (PCR)

![Prevented Ocean Plastic blue triangle logo.](https://insights.fluidbranding.com/hs-fs/hubfs/1%20POP_LOGO_BLUE_RGB.png?width=200&height=190&name=1%20POP_LOGO_BLUE_RGB.png)

## How does Prevented Ocean Plastic™ ensure due diligence in its supply chain?

It’s amazing the journey your plastic goes on - and we can see each step easily and clearly through the [traceability and audit trail documentation](https://www.preventedoceanplastic.com/what-the-pop-logo-means/) that Prevented Ocean Plastic™ uses.

This ensures that each shipment of material is traceable back to the original collection centre.

Plus, Prevented Ocean Plastic™ also works with material users, such as [packaging manufacturers,](https://www.preventedoceanplastic.com/what-the-pop-logo-means/)to ensure that collected material is delivered with full traceability.

![Employees at Prevented Ocean Plastic making sure all the recycled plastic is traceable.](https://insights.fluidbranding.com/hs-fs/hubfs/We%E2%80%99re%20Cirrus%20about%20Prevented%20Ocean%20PlasticTM%20%20-%20traceability.jpg?width=700&height=400&name=We%E2%80%99re%20Cirrus%20about%20Prevented%20Ocean%20PlasticTM%20%20-%20traceability.jpg)

### Meeting certain Prevented Ocean Plastic™ criteria

When collecting the plastics, it has to meet four key criteria before it can be considered Prevented Ocean Plastic™ :

1. The area it’s collected in **lacks proper waste management infrastructure**
2. The **infrastructure of the area is being overwhelmed** by population growth and/or increased tourism.
3. There is a **significant risk to wildlife and biodiversity**
4. It is found within **50km (30mi) of an ocean coastline or major waterway** that feeds into the ocean.

This is to ensure Prevented Ocean Plastic™ stay true to its mission of preventing plastic from ending up in the ocean. 

![Employees at Prevented Ocean Plastic sorting through plastic bottles. ](https://insights.fluidbranding.com/hs-fs/hubfs/We%E2%80%99re%20Cirrus%20about%20Prevented%20Ocean%20PlasticTM%20%20-%20plastic%20pollution.jpg?width=700&height=400&name=We%E2%80%99re%20Cirrus%20about%20Prevented%20Ocean%20PlasticTM%20%20-%20plastic%20pollution.jpg)

---

## Frequently asked questions about Cirrus tumblers & Prevented Ocean Plastic™

### **1. What is Prevented Ocean Plastic™?**

Prevented Ocean Plastic™ is plastic collected from coastal regions at high risk of ocean pollution and recycled into new, certified materials.

### **2. How much plastic is used in the Cirrus 350ml tumbler?**

Each tumbler is made using 50% Prevented Ocean Plastic™, equivalent to around 10 recycled plastic cups.

### **3. Is the tumbler safe for food and drink use?**

Yes. The tumbler is made from food-grade recycled polypropylene that meets EU safety standards.

### **4. Why does the tumbler have ridges on the outside?**

The insulating ridges help keep drinks warm while keeping the outside comfortable to hold.

### **5. Can the tumbler be branded?**

Yes. Artwork can be screen printed onto the lower half of the cup, making it ideal for branded promotions.

### **6. Is the tumbler recyclable?**

Yes. It is made from a single polypropylene material, meaning it can be fully recycled at the end of life.

---

## Before you go - key takeaways

- **Preventing plastic is better than recycling it**, because once plastic enters the ocean, recycling becomes extremely difficult.
- Prevented Ocean Plastic™ rescues waste at risk, **collecting it within 50km of coastlines and waterways.**
- The Cirrus tumbler proves **recycled materials can be safe, stylish, and practical** for everyday use.
- **Full traceability builds trust**, letting users see exactly where their plastic came from.
- Supporting products made with recovered materials also **supports livelihoods** in vulnerable coastal communities.
- **Reusable, recyclable designs** help brands and customers move toward true circularity.

---

## Cleaner oceans, happier planet

Every year, more than [12 million tonnes of plastic waste enter the ocean.](https://www.preventedoceanplastic.com/why-choose-prevented-ocean-plastic/)

That’s roughly 80,000 blue whales.

The equivalent of 40 million dolphins.

Or, 1.2 billion sea turtles.

**I’d know which I’d rather our oceans be full of.**

Choose the Cirrus tumbler now, and turn the tide on plastic pollution.

---

**Interested in more promotional products that give back to communities and the planet?** Check out our Products with a Positive Impact range now to start making a positive impact with your brand today!

[![Enjoy More Positive Impact Here](https://no-cache.hubspot.com/cta/default/8813579/cb9ec66e-c78a-4b03-96bb-e0bdf75d1e4d.png)](https://cta-redirect.hubspot.com/cta/redirect/8813579/cb9ec66e-c78a-4b03-96bb-e0bdf75d1e4d)

 

![Natasha Ithildin](https://insights.fluidbranding.com/hs-fs/hubfs/Natasha%20Ithildin%20copy.png?width=150&name=Natasha%20Ithildin%20copy.png)

#### Natasha Ithildin

Natasha is fascinated by stories. Brand stories, to be precise. The stories you want to be remembered for. The tales behind your logos, colours and promotional merchandise - that’s why she’s our Content Strategist! She’s a book-hoarding rat enthusiast with a love for exploring the Cornish countryside.

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## Circular design is the future of everything. 

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### [Here’s why we love Circular & Co.](https://insights.fluidbranding.com/blog/heres-why-we-love-circular-co)

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