The Fluid Blog

12 stats that prove promotional merch is the one to beat for ROI & awareness

Written by Natasha Ithildin | Apr 17, 2025 8:30:00 AM

We call it merchonomics.

Because even in a world of online advertising and brand amplification, promotional merch is still one of the most effective ways to focus attention on your brand and get a great ROI.

And we’ve got the stats to prove it. 

Ready to experience it for yourself? From sustainable brands, bestselling favourites, and brand necessities, we’ve got all the branded promotional merchandise you could ever need (or want). 

Check out our extensive range of promotional merchandise now, and get ready to brand like a boss. 

12 stats that prove promotional merch is the undisputed champ 

1. 90% of those who receive a promotional product remember the brand name. 

2. 89% will remember it a year later…

3. ...but only 28% of people will remember the brand behind a tv advert.

4. During its lifetime, on average, branded outerwear will bring in 7,856 impressions - and impressions are what get your brand seen.

 

Read more: Maximise your marketing budget with this foolproof ROI strategy

 

5. Having your brand in the direct line of sight of a prospective customer is said to increase brand awareness and purchase intent by 38.7%. 

6. Studies have also found that 79% of employees will leave a role if they feel underappreciated…

7. … but 62% of employees will feel appreciated if they are given branded merch.

8. 50% of the public will take some sort of action (whether that be a peek at a website or making a purchase) after receiving a promotional product.

9. When comparing this to other marketing avenues like TV ads (19%), online ads (11%) or even direct mail (9%), merchandise impressions come out on top for getting you more bang for your buck.

 

Read more: 9 merchandise money-saving tips

 

10. Studies have shown that an impressive 82% of people perceive a brand more positively after receiving promotional merchandise.

11. 59% of people would rather receive a useful promotional product than be exposed to ads on television, social media, radio and other forms of advertising.

12. 83% of people say they’re more loyal to brands that gift them a promotional product.

 

Read more: Build brand loyalty FAST using this one simple trick

 

It’s all about your brand

We’re here to help do more, and to be more, with your merch. 

Whether that’s through solving problems, giving gifts, or building connections. 

Because, to us, it’s all about your brand.

And your brand is your merch.

From sustainable brands, bestselling favourites, and brand necessities, we’ve got all the branded promotional merchandise you could ever need (or want). 

Check out our extensive range of promotional merchandise now, and get ready to brand like a boss.