Count this as your hall pass to be lazy(ish).
In this post, we’ll explore:
What would have previously been shunned a few years ago, a positive work/life balance is now more important to employees than pay.
It seems we’ve realised that working longer hours does not equal being more productive, and it’s time we take action before we all burn out.
That’s why this is the year we can finally say no to toxic positivity and hello to “therapeutic laziness”.
Think of this as the comfort food movement, but for your stress levels.
It’s embracing slow-living mantras with sustainable and mindful lifestyle choices, whilst authentically connecting with your audience from a position of, “Tired? Yeah, me too.”
Here is the latest trend taking the corporate world by storm, broken down into marketable sections that you can adapt into your own brand strategy.
And what’s one authentic way you can connect without demanding anything from your clients?
Hint: It starts with ‘promotional’ and ends in ‘merchandise’.
Check out our range of best-selling products for building that ultimate IRL brand/consumer relationship.
Ready to reconnect with your clients through sensational merch?
Encourage new relationships between your audience and brand with authenticity, simplicity, and naturalness.
From visual ASMR videos of satisfying wood carvings and stop motion cooking shows to wabi-sabi vases and Ikagai-inspired feeds, handcrafted, imperfect delights are being championed over polished professionalism.
And don’t forget the power of sound. Including trending audio that aligns with your brand - be it soothing flutes or upbeat rhythms - creates another layer of connection your audience will appreciate for a crafted brand harmony.
It’s about creating that honest, relatable, tactile link across a screen. Make sure your narrative resonates because it’s real - in a world of AI, being certain of human input is a USP.
It’s time to embrace the imperfect and bring some character and soul into your brand.
Think short. Think fun. Think storytelling.
Multitasking may be causing our attention spans to wither, but making learning story-driven, social, and, most importantly, short, is the key to increasing knowledge retention by 50%.
Microlearning counters the Ebbinghaus forgetting curve, an explanation for why learners quickly forget new information.
Duolingo is a great example of this, with its gamification of language learning demanding only a few minutes a day from the user. This means lessons are adaptive, accessible, and achievable.
Studies have shown that mobile learning increases engagement by 72%!
Plus, dynamic learning is more accessible to all - with AI-powered microlearning hyper-personalised syllabuses ensuring your learning platform adheres to the European Accessibility Act 2025.
With this heightened personalisation AI learning path, we’ll be learning quicker and easier than ever, with content based on both the learner’s progress, behaviours, and performance.
It’s time to simplify your strategy with short, snackable content which is easily consumable and shareable - plus authentic, messy and relatable.
Snackable content is our answer to never having enough time. It’s why TikTok has surpassed 1 billion users, and 30% of B2B buyers prefer short-form content.
Your audience is fatigued, but snackable content keeps them motivated to keep scrolling.
Stats that support this:
The above proves you need to entertain quickly, always.
This is how you connect with your audience: hook them in with 15 seconds of hilarity, before they move on to the next video/reel/YouTube Short.
In travel, soft adventures are best explained as ‘comfortable’ adventures - you still step outside your comfort zone, but they’re low risk, and you feel only mildly challenged.
It’s the difference between exploring an unknown jungle and going on a guided nature hike.
You can lean into this trend as a brand by offering out-of-the-box team-building experiences, or maybe being slightly more adventurous with your content output?
It’s about pushing the boundaries, comfortably.
It’s time to get lazy with your branding.
By knowing your and your audience’s limits, and taking a step back from the serious corporate to-do list of revenue and sales, you start to see your brand story and content through the eyes of your clients.
They want authentic. They want short. They want to be entertained.
Unfiltered. Messy. Real.
A crafted harmony of natural brand authenticity.
Put the heart and soul of your brand into all your marketing touchpoints to stand out from your competitors and make real, long-lasting, beneficial, emotional connections with your audience.
Check out our range of best-selling products for building that ultimate IRL brand/consumer relationship.
Ready to reconnect with your clients through sensational merch?