--- title: Introducing the Impact Collection! description: We’re delighted to introduce the Impact Collection - a line of products made from recycled materials, with a 2% donation to water.org from every item sold. image: https://insights.fluidbranding.com/hubfs/11.png --- [![Logo](https://insights.fluidbranding.com/hubfs/Logos/new-fluid-logo_kraft+raisin.svg)](https://fluidbranding.com) [0345 634 2935](tel:0345%20634%202935) [enquiries@brandrevolution.global](mailto:enquiries@brandrevolution.global) [Home](https://www.fluidbranding.com/) [About](https://www.fluidbranding.com/about-us) [Services](https://www.fluidbranding.com/services) [Products](https://www.fluidbranding.com/promotional-products) [Contact us](https://www.fluidbranding.com/contact) [Blog](https://insights.fluidbranding.com/blog?_ga=2.74702994.1405173625.1669024739-133237805.1647249103) [Sustainability](https://www.fluidbranding.com/about-us/fluid-futures) [Home](https://www.fluidbranding.com/) [About](https://www.fluidbranding.com/about-us) [Services](https://www.fluidbranding.com/services) [Products](https://www.fluidbranding.com/promotional-products) [Contact us](https://www.fluidbranding.com/contact) [Blog](https://insights.fluidbranding.com/blog?_ga=2.74702994.1405173625.1669024739-133237805.1647249103) [Sustainability](https://www.fluidbranding.com/about-us/fluid-futures) [Sustainable Products](https://insights.fluidbranding.com/blog/tag/sustainable-products) # Introducing the Impact Collection! ![Kala Shillaber](https://insights.fluidbranding.com/hs-fs/hubfs/Kala%20Shilliber%20copy.png?width=45&name=Kala%20Shilliber%20copy.png) [Kala Shillaber](https://insights.fluidbranding.com/blog/author/kala-shillaber) [Follow us on Twitter](https://twitter.com/fluidbranding) [Follow us on Facebook](https://www.facebook.com/Fluidbranding) [Follow us on LinkedIn](https://www.linkedin.com/company/fluid-branding-ltd) ![the-impact-collection](https://insights.fluidbranding.com/hubfs/11.png) ## We believe that sustainability starts with transparency - our customers need to know that when we tell them that a product is sustainable, it truly is. Our new Impact Collection tells the true story about how they’re sustainability made. ### Do you dare to guarantee that your end product is made from genuine recycled material - and how can you be sure? Being a B Corp, sustainability credentials are extremely important to us, and we want to encourage our customers to think that way too. That’s why we’re happy to support the IMPACT collection! With this sustainably transparent range of products, you can be sure that you are making a positive impact with every purchase.  ### What’s the story? The IMPACT collection is a line of great quality products that aims to make a positive impact on our industry’s use of water. Water is a worldwide issue, from the melting Arctic to dried outlands, and the consequences are found all over the world. By 2025, 50% of the world’s population will experience so-called ‘water stress’, having to deal with a lack of sufficient and ready-to-use water. Water is crucial to our existence, and it needs protecting. Choosing products from this collection will also support water.org with a 2% donation on every IMPACT product sold.  ### It starts with being AWARE. By using recycled polyesters and cotton, these recycled materials save thousands of litres of water. But how can we be sure that we are using recycled materials and validate our water-saving claims? With AWARE™ technology, we can guarantee the genuine used recycled fabric materials and our water impact reduction claim. AWARE™ is a virtual component that verifies sustainable content in a final product by tracer technology and validates claims by blockchain technology. [Check it out](https://wearaware.co/). [![impact collection notebooks](https://www.fluidbranding.com/media/wysiwyg/impact-collection-blog3_1_.png)](https://www.fluidbranding.com/the-impact-collection?q=theimpactcollection&categories=Notepads%2C%20Notebooks%20%26%20Paper) [![impact collection shopping and tote bags](https://www.fluidbranding.com/media/wysiwyg/impact-collection-blog.png)](https://www.fluidbranding.com/the-impact-collection?q=theimpactcollection&categories=Bags~Reusable%20Shopping%20%26%20Tote%20Bags&_ga=2.90464026.1856915214.1668597217-528538410.1668597217) [![impact collection drinkware](https://www.fluidbranding.com/media/wysiwyg/impact-collection-blog3_2_.png)](https://www.fluidbranding.com/the-impact-collection?q=theimpactcollection&categories=Drinkware&_ga=2.46363623.1395792918.1668598028-67879653.1668598028) The Fluid team absolutely love this stylish range of products! Here are a couple of their favourites from the collection: - Kala loves the [Impact Aware Recycled Cotton Tote](https://www.fluidbranding.com/catalog/product/view/id/84013/s/impact-aware-recycled-cotton-tote-145g-13263167/) - Perfect for taking to work or a trip down to the beach! - Jess loves the [Impact Stainless Steel Vacuum Bottle](https://www.fluidbranding.com/vacuum-insulated-stainless-steel-bottle-13207788.html) - It’s ideal for helping you get your daily 2 litres of water, with it being leakproof, you can fill up and pop in your bag ready to go! - Gemma loves the [Impact Aware RPET 15.6” Laptop Bag](https://www.fluidbranding.com/impact-aware-rpet-15-6-laptop-bag-13245290.html) - A robust and stylish bag for your laptop and essentials. It ticks all the boxes for hybrid working, I use mine every week and I love that it’s made from 26 recycled water bottles! ### Ready to make a positive impact? Start by browsing the [full range](https://www.fluidbranding.com/the-impact-collection) or, for more product ideas that focus on doing more for the planet, why not check out our [products with a positive impact](https://insights.fluidbranding.com/working-with-social-enterprises?utm_campaign=ProductsWithAPositiveImpact&utm_source=website&utm_medium=homepage&utm_term=slider_button&utm_content=ProductsWithaPostiveImpactUK) collection?  Or get in touch with our team today via the form below!       ## Related Articles [![A desk outside in a field with a laptop on. ](https://insights.fluidbranding.com/hubfs/rewildingbusiness.png)](https://insights.fluidbranding.com/blog/currently-trending-rewilding-your-brand) [Branding & Marketing](https://insights.fluidbranding.com/blog/tag/branding-marketing) ### [Currently trending: rewilding your brand](https://insights.fluidbranding.com/blog/currently-trending-rewilding-your-brand) Are you ready to rewild your marketing strategy? ![Natasha Ithildin](https://insights.fluidbranding.com/hs-fs/hubfs/Natasha%20Ithildin%20copy.png?width=45&name=Natasha%20Ithildin%20copy.png) [Natasha Ithildin](https://insights.fluidbranding.com/blog/author/natasha-ithildin) [Read more](https://insights.fluidbranding.com/blog/currently-trending-rewilding-your-brand) [![](https://insights.fluidbranding.com/hubfs/stationery%20image%20.png)](https://insights.fluidbranding.com/blog/10-last-minute-branded-back-to-school-must-haves) [Seasonal](https://insights.fluidbranding.com/blog/tag/seasonal) ### [10 Last-minute branded back-to-school must-haves](https://insights.fluidbranding.com/blog/10-last-minute-branded-back-to-school-must-haves) ## Have you left your school-branded merchandise shopping until the last minute? As a new term nears, the deadline grows ever closer for ordering high-quality branded... ![Natasha Ithildin](https://insights.fluidbranding.com/hs-fs/hubfs/Natasha%20Ithildin%20copy.png?width=45&name=Natasha%20Ithildin%20copy.png) [Natasha Ithildin](https://insights.fluidbranding.com/blog/author/natasha-ithildin) [Read more](https://insights.fluidbranding.com/blog/10-last-minute-branded-back-to-school-must-haves) ### Who We Are - [About Us](https://www.fluidbranding.com/about-us) - [Meet the Team](https://www.fluidbranding.com/about-us/fluid-family) - [Compliance & Certifications](https://www.fluidbranding.com/about-us/compliance-and-certification) - [Sustainability](https://www.fluidbranding.com/about-us/fluid-futures) - [Latest News](https://www.fluidbranding.com/news) - [Why Use Fluid](https://www.fluidbranding.com/about-us/why-use-us) ### What We Do - [Promo Products](https://www.fluidbranding.com/promotional-products) - [Services](https://www.fluidbranding.com/services) - [Merchandise Stores](https://www.fluidbranding.com/services/merchandise-stores) - [Who We Work With](https://www.fluidbranding.com/about-us/clients-case-studies) - [What They Say](https://www.fluidbranding.com/about-us/reviews-testimonials) - [Special Offers](https://www.fluidbranding.com/promotional-products/offers) ### Help & Info - [Artwork Help](https://www.fluidbranding.com/services/artwork-studio) - [FAQs](https://www.fluidbranding.com/faqs) - [Ts & Cs](https://www.fluidbranding.com/terms) - [Policies](https://www.fluidbranding.com/about-us/policies) - [Contact Us](https://www.fluidbranding.com/contact) - [Careers](https://www.fluidbranding.com/about-us/fluid-family/careers) ### Connect Sign up to be the first to hear about our limited-edition collections, exclusive products and more. 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