---
title: A familiar face joins the Fluid Family…
description: We’re delighted to announce the appointment of Jon Birrell as our new Operations Director!
image: https://insights.fluidbranding.com/hubfs/miles-welcomes-john.webp
---

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# A familiar face joins the Fluid Family…

![Gemma Richards](https://insights.fluidbranding.com/hs-fs/hubfs/Gemma%20Richards%20copy.png?width=45&name=Gemma%20Richards%20copy.png) 

[Gemma Richards](https://insights.fluidbranding.com/blog/author/gemma-richards)

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![jon-birrell-joins-fluid-branding](https://insights.fluidbranding.com/hubfs/miles-welcomes-john.webp)

## The family is growing! We’re delighted to announce the appointment of Jon Birrell as our new Operations Director!

He’ll be heading up our Procurement, People Operations and Production departments. A familiar face to many in our industry, Jon worked previously as Marketing Director for GeigerBTC before becoming CEO of the British Promotional Merchandise Association in 2018.

 

> “Having watched Fluid Branding go from strength to strength over the years, growing into the industry leading merchandise business it is today with its exceptional team and numerous accreditations including its impressive B Corporation status, I am incredibly excited to be joining the Fluid family,” says Jon of his latest appointment. “Following my time at the BPMA, I desired a move back into the commercial space and the opportunity to be part of Fluid's growth plans fit perfectly with my aspirations.”

It’s great to have you, Jon. And that’s a sentiment we share with Miles Lovegrove, our Managing Director.

> “We are delighted to welcome someone of Jon’s calibre into the Fluid Family,” says Miles. “I’ve known Jon for a few years now and his in-depth knowledge of our industry and commercial acumen means that he’s going to be able to add real value to our teams. Despite recent challenging times with the COVID-19 global pandemic, Fluid are looking optimistically to the future. I’m very proud of the way our teams have reacted and been able to quickly pivot to working remotely and respond to the changing needs of our client base whilst retaining our service levels and reflecting our core values of Meaningful Merchandise and Exceptional People. We look forward to further growth and new opportunities in 2020 and beyond with a strong team in place to really drive us forwards.”

 

Welcome to the Family, Jon!

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![Gemma Richards](https://insights.fluidbranding.com/hs-fs/hubfs/Gemma%20Richards%20copy.png?width=150&name=Gemma%20Richards%20copy.png)

#### Gemma Richards

Meet Gemma, our Marketing Manager! With over 20 years of experience in the industry, her marketing expertise is unrivalled, her trend forecasting unparalleled, and her brand storytelling exceptional. You’ll find her most weekends enjoying the Cornish beaches with her family and friends.

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