---
title: The Fluid Blog | Gemma Richards
description: Meet Gemma, our Marketing Manager! With over 20 years of experience in the industry, her marketing expertise is unrivalled, her trend forecasting unparalleled, and her brand storytelling exceptional. You’ll find her most weekends enjoying the Cornish beaches with her family and friends.
---

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Posts by:

## Gemma Richards

Meet Gemma, our Marketing Manager! With over 20 years of experience in the industry, her marketing expertise is unrivalled, her trend forecasting unparalleled, and her brand storytelling exceptional. You’ll find her most weekends enjoying the Cornish beaches with her family and friends.

![A close-up of a Hennessy cognac barrel.](https://insights.fluidbranding.com/hubfs/Hennessy.png)

[Branding & Marketing](https://insights.fluidbranding.com/blog/tag/branding-marketing)

### [What Hennessy can teach us about building a brand](https://insights.fluidbranding.com/blog/what-hennessy-can-teach-us-about-building-a-brand)

Sep 18, 2025, 9:45:00 AM

![Gemma Richards](https://insights.fluidbranding.com/hs-fs/hubfs/Gemma%20Richards%20copy.png?width=45&name=Gemma%20Richards%20copy.png) 

[Gemma Richards](https://insights.fluidbranding.com/blog/author/gemma-richards) 

[Read more](https://insights.fluidbranding.com/blog/what-hennessy-can-teach-us-about-building-a-brand)

![A group of men and women standing up a staircase waving at the camera to celebrate B Corp Month. ](https://insights.fluidbranding.com/hubfs/BCorpDay.png)

[News](https://insights.fluidbranding.com/blog/tag/news)

### [Celebrating B Corp Month: What are we doing today for a better tomorrow?](https://insights.fluidbranding.com/blog/celebrating-b-corp-month-what-are-we-doing-today-for-a-better-tomorrow)

Mar 18, 2025, 9:00:00 AM

![Gemma Richards](https://insights.fluidbranding.com/hs-fs/hubfs/Gemma%20Richards%20copy.png?width=45&name=Gemma%20Richards%20copy.png) 

[Gemma Richards](https://insights.fluidbranding.com/blog/author/gemma-richards) 

[Read more](https://insights.fluidbranding.com/blog/celebrating-b-corp-month-what-are-we-doing-today-for-a-better-tomorrow)

![](https://insights.fluidbranding.com/hubfs/Untitled%20design%20(4)-1.png)

[News](https://insights.fluidbranding.com/blog/tag/news)

### [Fluid announces merger with U.S. Events and Marketing Firm - Haute.](https://insights.fluidbranding.com/blog/fluid-announces-merger-with-u.s-events-and-marketing-firm-haute)

Sep 19, 2024, 9:00:00 AM

![Gemma Richards](https://insights.fluidbranding.com/hs-fs/hubfs/Gemma%20Richards%20copy.png?width=45&name=Gemma%20Richards%20copy.png) 

[Gemma Richards](https://insights.fluidbranding.com/blog/author/gemma-richards) 

[Read more](https://insights.fluidbranding.com/blog/fluid-announces-merger-with-u.s-events-and-marketing-firm-haute)

![Fluid Branding 18th Birthday](https://insights.fluidbranding.com/hubfs/Happy%2018th%20Birthday%20Fluid!%20(900%20x%20475%20px)%20(1).png)

[News](https://insights.fluidbranding.com/blog/tag/news)

### [Fluid turns 18 years old!](https://insights.fluidbranding.com/blog/fluid-branding-turns-18-years-old)

Jul 5, 2024, 8:00:00 AM

![Gemma Richards](https://insights.fluidbranding.com/hs-fs/hubfs/Gemma%20Richards%20copy.png?width=45&name=Gemma%20Richards%20copy.png) 

[Gemma Richards](https://insights.fluidbranding.com/blog/author/gemma-richards) 

[Read more](https://insights.fluidbranding.com/blog/fluid-branding-turns-18-years-old)

![](https://insights.fluidbranding.com/hubfs/Blog%20Headers%202024%20(21).png)

[Volunteering & Fundraising](https://insights.fluidbranding.com/blog/tag/volunteering-fundraising)

### [Gemma's story](https://insights.fluidbranding.com/blog/gemmas-story)

Jun 28, 2024, 10:00:00 AM

![Gemma Richards](https://insights.fluidbranding.com/hs-fs/hubfs/Gemma%20Richards%20copy.png?width=45&name=Gemma%20Richards%20copy.png) 

[Gemma Richards](https://insights.fluidbranding.com/blog/author/gemma-richards) 

[Read more](https://insights.fluidbranding.com/blog/gemmas-story)

![](https://insights.fluidbranding.com/hubfs/Ocean%20bound%20plastic%20blog%20header%20image.png)

[Sustainability](https://insights.fluidbranding.com/blog/tag/sustainability)

### [The Big Blue: Blue Health, Blue Carbon and Products made from Ocean-bound plastics.](https://insights.fluidbranding.com/blog/blue-health-blue-carbon-and-products-made-from-ocean-bound-plastics)

May 1, 2024, 11:50:04 AM

![Gemma Richards](https://insights.fluidbranding.com/hs-fs/hubfs/Gemma%20Richards%20copy.png?width=45&name=Gemma%20Richards%20copy.png) 

[Gemma Richards](https://insights.fluidbranding.com/blog/author/gemma-richards) 

[Read more](https://insights.fluidbranding.com/blog/blue-health-blue-carbon-and-products-made-from-ocean-bound-plastics)

![](https://insights.fluidbranding.com/hubfs/100k%20trees.png)

[Sustainability,](https://insights.fluidbranding.com/blog/tag/sustainability) [News](https://insights.fluidbranding.com/blog/tag/news)

### [100,000 trees!!](https://insights.fluidbranding.com/blog/one-hundred-thousand-trees-planted)

Mar 18, 2024, 1:11:05 PM

![Gemma Richards](https://insights.fluidbranding.com/hs-fs/hubfs/Gemma%20Richards%20copy.png?width=45&name=Gemma%20Richards%20copy.png) 

[Gemma Richards](https://insights.fluidbranding.com/blog/author/gemma-richards) 

[Read more](https://insights.fluidbranding.com/blog/one-hundred-thousand-trees-planted)

![](https://insights.fluidbranding.com/hubfs/Blog%20Headers%202024%20(16).png)

[Sustainability](https://insights.fluidbranding.com/blog/tag/sustainability)

### [B Corp Month 2024: Embracing Sustainable Progress with 'This Way Forward'](https://insights.fluidbranding.com/blog/b-corp-month-2024-embracing-sustainable-progress-with-this-way-forward)

Mar 1, 2024, 10:04:08 AM

![Gemma Richards](https://insights.fluidbranding.com/hs-fs/hubfs/Gemma%20Richards%20copy.png?width=45&name=Gemma%20Richards%20copy.png) 

[Gemma Richards](https://insights.fluidbranding.com/blog/author/gemma-richards) 

[Read more](https://insights.fluidbranding.com/blog/b-corp-month-2024-embracing-sustainable-progress-with-this-way-forward)

![](https://insights.fluidbranding.com/hubfs/Blog%20Headers%202024%20(15).png)

[Events,](https://insights.fluidbranding.com/blog/tag/events) [Trending](https://insights.fluidbranding.com/blog/tag/trending)

### [Last-minute event giveaways for any budget](https://insights.fluidbranding.com/blog/last-minute-event-giveaways-for-any-budget)

Feb 12, 2024, 11:30:00 AM

![Gemma Richards](https://insights.fluidbranding.com/hs-fs/hubfs/Gemma%20Richards%20copy.png?width=45&name=Gemma%20Richards%20copy.png) 

[Gemma Richards](https://insights.fluidbranding.com/blog/author/gemma-richards) 

[Read more](https://insights.fluidbranding.com/blog/last-minute-event-giveaways-for-any-budget)

![Fluid Branding wins Distributor of the Year (£10m+) and Marketing Campaign of the Year 2024 at the BPMA awards](https://insights.fluidbranding.com/hubfs/Blog%20Headers%202024%20(12).png)

[News](https://insights.fluidbranding.com/blog/tag/news)

### [Double whammy for Fluid!](https://insights.fluidbranding.com/blog/double-whammy-for-fluid)

Jan 30, 2024, 9:00:00 AM

![Gemma Richards](https://insights.fluidbranding.com/hs-fs/hubfs/Gemma%20Richards%20copy.png?width=45&name=Gemma%20Richards%20copy.png) 

[Gemma Richards](https://insights.fluidbranding.com/blog/author/gemma-richards) 

[Read more](https://insights.fluidbranding.com/blog/double-whammy-for-fluid)

![Merchandise Consultants at work](https://insights.fluidbranding.com/hubfs/merchandise%20consultant%20Blog%20Header.webp)

[Onboarding & Recruitment](https://insights.fluidbranding.com/blog/tag/onboarding-recruitment)

### [The secret life of a Merchandise Consultant](https://insights.fluidbranding.com/blog/the-secret-life-of-a-merchandise-consultant)

Jan 29, 2024, 10:00:00 AM

![Gemma Richards](https://insights.fluidbranding.com/hs-fs/hubfs/Gemma%20Richards%20copy.png?width=45&name=Gemma%20Richards%20copy.png) 

[Gemma Richards](https://insights.fluidbranding.com/blog/author/gemma-richards) 

[Read more](https://insights.fluidbranding.com/blog/the-secret-life-of-a-merchandise-consultant)

![](https://insights.fluidbranding.com/hubfs/Copy%20of%20Blog%20Header%20(2).png)

[News](https://insights.fluidbranding.com/blog/tag/news)

### [Fluid announces 9th year of Feefo Platinum Service](https://insights.fluidbranding.com/blog/fluid-announces-9th-year-of-feefo-platinum-service)

Jan 18, 2024, 9:00:00 AM

![Gemma Richards](https://insights.fluidbranding.com/hs-fs/hubfs/Gemma%20Richards%20copy.png?width=45&name=Gemma%20Richards%20copy.png) 

[Gemma Richards](https://insights.fluidbranding.com/blog/author/gemma-richards) 

[Read more](https://insights.fluidbranding.com/blog/fluid-announces-9th-year-of-feefo-platinum-service)

![](https://insights.fluidbranding.com/hubfs/Blog%20Headers%202024%20media%20trends.png)

[Branding & Marketing](https://insights.fluidbranding.com/blog/tag/branding-marketing)

### [Product media trend predictions 2024](https://insights.fluidbranding.com/blog/product-media-trend-predictions-2024)

Jan 16, 2024, 10:48:15 AM

![Gemma Richards](https://insights.fluidbranding.com/hs-fs/hubfs/Gemma%20Richards%20copy.png?width=45&name=Gemma%20Richards%20copy.png) 

[Gemma Richards](https://insights.fluidbranding.com/blog/author/gemma-richards) 

[Read more](https://insights.fluidbranding.com/blog/product-media-trend-predictions-2024)

![Cosy bedroom with blankets](https://insights.fluidbranding.com/hubfs/bedroom%20decor.webp)

[Seasonal,](https://insights.fluidbranding.com/blog/tag/seasonal) [Trending](https://insights.fluidbranding.com/blog/tag/trending)

### [8 FREE ways to stay cosy this winter](https://insights.fluidbranding.com/blog/8-free-ways-to-stay-cosy-this-winter)

Jan 11, 2024, 10:00:00 AM

![Gemma Richards](https://insights.fluidbranding.com/hs-fs/hubfs/Gemma%20Richards%20copy.png?width=45&name=Gemma%20Richards%20copy.png) 

[Gemma Richards](https://insights.fluidbranding.com/blog/author/gemma-richards) 

[Read more](https://insights.fluidbranding.com/blog/8-free-ways-to-stay-cosy-this-winter)

![Big brand Valentine’s campaigns written on a background full of hearts](https://insights.fluidbranding.com/hubfs/Big%20brand%20Valentine%E2%80%99s%20campaigns.webp)

[Seasonal](https://insights.fluidbranding.com/blog/tag/seasonal)

### [Big brand Valentine’s campaigns](https://insights.fluidbranding.com/blog/big-brand-valentines-campaigns)

Jan 9, 2024, 11:00:00 AM

![Gemma Richards](https://insights.fluidbranding.com/hs-fs/hubfs/Gemma%20Richards%20copy.png?width=45&name=Gemma%20Richards%20copy.png) 

[Gemma Richards](https://insights.fluidbranding.com/blog/author/gemma-richards) 

[Read more](https://insights.fluidbranding.com/blog/big-brand-valentines-campaigns)

[1](https://insights.fluidbranding.com/blog/author/gemma-richards) [2](https://insights.fluidbranding.com/blog/author/gemma-richards/page/2) [3](https://insights.fluidbranding.com/blog/author/gemma-richards/page/3) [4](https://insights.fluidbranding.com/blog/author/gemma-richards/page/4) [5](https://insights.fluidbranding.com/blog/author/gemma-richards/page/5) <https://insights.fluidbranding.com/blog/author/gemma-richards/page/2>

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