Fluid Celebrates Its 18th Anniversary: A Journey from Local Start-Up to Global Influence.
Turning 18 is a significant milestone for anyone, including businesses. Established in 2006, Fluid Branding is the brainchild of CEO Matt Franks and MD Miles Lovegrove and exemplifies what it means to evolve from a modest Cornish start-up to a prominent powerhouse in the promotional merchandise industry. Today, Fluid stands tall as one of the world's leading distributors of promotional items, boasting an extensive global footprint with offices in the UK and beyond.
We’re not just about business growth; we’re a certified B Corp, committed to using business as a force for good. With ambitious goals like achieving carbon net zero by 2030, trailblazing in sustainable business practices and we place paramount importance on making a positive impact on both people and the planet.
Take a walk down memory lane with us to 2006, a year marked by iconic pop culture moments—from Justin Timberlake’s “Bringing Sexy Back” and Shakira telling us “Hips Don’t Lie” whilst on this side of the pond The Arctic Monkeys' “When The Sun Goes Down” was a huge hit, and other popular acts of the year included Amy Winehouse, Lily Allen, The Kooks and The Zutons. We’d be wearing our skinny jeans, dream matte mousse foundation and black eyeliner whilst eating our super-sophisticated sushi!
The year also heralded the breakthrough of social media platforms like Twitter and significant advancements in tech, like the impending launch of Apple's iPhone. Amidst this backdrop of cultural and technological shifts, Fluid Branding emerged. Founded with the intent to innovate within the stale landscape of the merchandise sector, Matt and Miles focused on integrating expertise, innovation, and sustainability from day one.
As we celebrate 18 successful years, our family has grown to 130 committed individuals and continues to expand with new client partnerships and continuous investments in our team and infrastructure. We pride ourselves on being “More than just Merchandise,” by consistently pushing boundaries and fostering growth. Here’s to many more years of innovation, community impact, and global success for Fluid!
