In an age of Instagram and TikTok, consumers love an opportunity to make things seasonal.
From home decor to recipes and even clothing, Valentine’s Day is a marketing opportunity not to be missed. Over the past few years, we’ve seen an increase in playful V-Day marketing campaigns that really got people talking! Check out some of our favourite examples:
Specsavers - Kiss Clash
In a TV advertising campaign, Specsavers poked fun at an all-too-familiar scene and ran with the tagline ‘Don’t let your specs get in the way’ to promote their free contact lens trial. Utilising real-life couples for an authentic feel, the playful campaign ran across TV, streaming services, YouTube and social media.
Toblerone - Love Insurance
Toblerone launched their online exclusive ‘Pink Edition’ bar by encouraging people to dive into relationships without worrying about where they might lead. The chocolate bar came with its own ‘Love Insurance’, meaning that if customers bought it as a gift for a new flame, and it didn’t work out, they could claim a gift voucher and enjoy a Toblerone for themselves instead. Running across social media and OOH advertising, the main message of the campaign was ‘No matter how your relationship goes, love is worth it’.
Wilkinson - Smooth Valentine’s Day
Playful and a little bit cheeky, razor brand Wilkson created a Valentine’s campaign to remind customers to get a silky-smooth shave ahead of the big day.
KFC - Roses are red, Violets are blue, Fried chicken’s the best way, To say I Love You
KFC are known for their tongue-in-cheek advertising campaigns, and with this one, they enabled customers to get in on the action. Partnering with Moonpig, they created a range of Valentine’s Day cards including a scratch-and-sniff design that, you guessed it, released aromas of the famous fried chicken to your Valentine!
Deliveroo - Third Wheel Meal Deal
Deliveroo’s third-wheel meal deal campaign encouraged consumers to ditch the candlelit meal for two and embrace their single friends on Valentine’s Day with their character ‘Third Wheel Kevin’! The campaign promoted various three-person meal deals across their app.
Divert - Name a bin lorry after your ex
In a not quite so romantic ‘anti-valentines’ campaign, waste disposal company Divert gave bitter Brits up and down the country the opportunity to name a bin lorry after their ex. Genius!
Valentine’s Day has evolved into a chance to have some fun with your brand and products no matter your target audience. So, whether you go classic Cupid, find the fun in the mundane, celebrate the Galentines, or even try some light-hearted anti-Valentine’s bitterness, get thinking outside the box this February!
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