--- title: Big brand Valentine’s campaigns description: In todays world, consumers love a seasonal opportunity. Valentine’s Day is a marketing opportunity not to be missed. Here's our favourite examples of V-Day marketing campaigns image: https://insights.fluidbranding.com/hubfs/Big%20brand%20Valentine%E2%80%99s%20campaigns.webp --- [![Logo](https://insights.fluidbranding.com/hubfs/Logos/new-fluid-logo_kraft+raisin.svg)](https://fluidbranding.com) [0345 634 2935](tel:0345%20634%202935) [enquiries@brandrevolution.global](mailto:enquiries@brandrevolution.global) [Home](https://www.fluidbranding.com/) [About](https://www.fluidbranding.com/about-us) [Services](https://www.fluidbranding.com/services) [Products](https://www.fluidbranding.com/promotional-products) [Contact us](https://www.fluidbranding.com/contact) [Blog](https://insights.fluidbranding.com/blog?_ga=2.74702994.1405173625.1669024739-133237805.1647249103) [Sustainability](https://www.fluidbranding.com/about-us/fluid-futures) [Home](https://www.fluidbranding.com/) [About](https://www.fluidbranding.com/about-us) [Services](https://www.fluidbranding.com/services) [Products](https://www.fluidbranding.com/promotional-products) [Contact us](https://www.fluidbranding.com/contact) [Blog](https://insights.fluidbranding.com/blog?_ga=2.74702994.1405173625.1669024739-133237805.1647249103) [Sustainability](https://www.fluidbranding.com/about-us/fluid-futures) [Seasonal](https://insights.fluidbranding.com/blog/tag/seasonal) # Big brand Valentine’s campaigns ![Gemma Richards](https://insights.fluidbranding.com/hs-fs/hubfs/Gemma%20Richards%20copy.png?width=45&name=Gemma%20Richards%20copy.png) [Gemma Richards](https://insights.fluidbranding.com/blog/author/gemma-richards) [Follow us on Twitter](https://twitter.com/fluidbranding) [Follow us on Facebook](https://www.facebook.com/Fluidbranding) [Follow us on LinkedIn](https://www.linkedin.com/company/fluid-branding-ltd) ![Big brand Valentine’s campaigns written on a background full of hearts](https://insights.fluidbranding.com/hubfs/Big%20brand%20Valentine%E2%80%99s%20campaigns.webp) ## In an age of Instagram and TikTok, consumers love an opportunity to make things seasonal. From home decor to recipes and even clothing, Valentine’s Day is a marketing opportunity not to be missed. Over the past few years, we’ve seen an increase in playful V-Day marketing campaigns that really got people talking! Check out some of our favourite examples: [Specsavers - Kiss Clash](https://www.youtube.com/watch?v=YbnGQrFUerI) In a TV advertising campaign, Specsavers poked fun at an all-too-familiar scene and ran with the tagline ‘Don’t let your specs get in the way’ to promote their free contact lens trial. Utilising real-life couples for an authentic feel, the playful campaign ran across TV, streaming services, YouTube and social media.   Toblerone - Love Insurance Toblerone launched their online exclusive ‘Pink Edition’ bar by encouraging people to dive into relationships without worrying about where they might lead. The chocolate bar came with its own ‘Love Insurance’, meaning that if customers bought it as a gift for a new flame, and it didn’t work out, they could claim a gift voucher and enjoy a Toblerone for themselves instead. Running across social media and OOH advertising, the main message of the campaign was ‘No matter how your relationship goes, love is worth it’.![Toblerone\_Love\_Insurance](https://insights.fluidbranding.com/hs-fs/hubfs/Toblerone_Love_Insurance.webp?width=400&height=225&name=Toblerone_Love_Insurance.webp) [Wilkinson - Smooth Valentine’s Day](https://www.youtube.com/watch?v=4BdoqRqleFQ) Playful and a little bit cheeky, razor brand Wilkson created a Valentine’s campaign to remind customers to get a silky-smooth shave ahead of the big day.[![Wilkinson - Smooth Valentine’s Day advert](https://insights.fluidbranding.com/hs-fs/hubfs/zxnm44cmm33zdw1vuzttk5xtg685.webp?width=212&height=280&name=zxnm44cmm33zdw1vuzttk5xtg685.webp)](https://www.adsoftheworld.com/campaigns/smooth-valentine-s-day-31364c36-290d-4503-b505-30459e5f4a60) KFC - Roses are red, Violets are blue, Fried chicken’s the best way, To say I Love You KFC are known for their tongue-in-cheek advertising campaigns, and with this one, they enabled customers to get in on the action. Partnering with Moonpig, they created a range of Valentine’s Day cards including a scratch-and-sniff design that, you guessed it, released aromas of the famous fried chicken to your Valentine\![![KFC Valentine’s Day cards](https://insights.fluidbranding.com/hs-fs/hubfs/card-2-1580985048.webp?width=192&height=280&name=card-2-1580985048.webp)](https://www.creativereview.co.uk/moonpig-kfc-valentines-day-cards/#:~:text=The%20limited%2Dedition%20range%20of,romantic%20whiff%20of%20KFC's%20iconic) [Deliveroo - Third Wheel Meal Deal](https://www.youtube.com/watch?v=rOWSSyQ2qSo) Deliveroo’s third-wheel meal deal campaign encouraged consumers to ditch the candlelit meal for two and embrace their single friends on Valentine’s Day with their character ‘Third Wheel Kevin’! The campaign promoted various three-person meal deals across their app.[![Deliveroo - Third Wheel Meal Deal advert](https://insights.fluidbranding.com/hs-fs/hubfs/Screenshot+2019-03-29+at+15.46.49.webp?width=400&height=210&name=Screenshot+2019-03-29+at+15.46.49.webp)](https://www.seldomdiffer.co.uk/deliveroo) Divert - Name a bin lorry after your ex In a not quite so romantic ‘anti-valentines’ campaign, waste disposal company Divert gave bitter Brits up and down the country the opportunity to name a bin lorry after their ex. Genius\![![Name a bin lorry after your ex](https://insights.fluidbranding.com/hs-fs/hubfs/connor-1024x732.webp?width=400&height=286&name=connor-1024x732.webp)](https://secretglasgow.com/name-bin-truck-after-ex/) Valentine’s Day has evolved into a chance to have some fun with your brand and products no matter your target audience. So, whether you go classic Cupid, find the fun in the mundane, celebrate the Galentines, or even try some light-hearted anti-Valentine’s bitterness, get thinking outside the box this February! Request a call-back today and see what we can do to help bring your campaign to life!   ### Request a call-back ![Gemma Richards](https://insights.fluidbranding.com/hs-fs/hubfs/Gemma%20Richards%20copy.png?width=150&name=Gemma%20Richards%20copy.png) #### Gemma Richards Meet Gemma, our Marketing Manager! With over 20 years of experience in the industry, her marketing expertise is unrivalled, her trend forecasting unparalleled, and her brand storytelling exceptional. You’ll find her most weekends enjoying the Cornish beaches with her family and friends. ## Related Articles [![Pink gift boxes floating in the air for valentines day](https://insights.fluidbranding.com/hubfs/Blog%20Headers%202024%20(6).png)](https://insights.fluidbranding.com/blog/7-last-minute-branded-valentines-merch-ideas) [Seasonal](https://insights.fluidbranding.com/blog/tag/seasonal) ### [7 last-minute branded Valentine’s merch ideas](https://insights.fluidbranding.com/blog/7-last-minute-branded-valentines-merch-ideas) ## It’s time to break the norm around Valentine's Day. Historically it was invented to celebrate the [life and legacy of Saint Valentine](https://economictimes.indiatimes.com/news/new-updates/valentines-day-2023-heres-why-we-observe-it-on-february-14/articleshow/97858880.cms?from=mdr) and to express love to others, so... ![Rachael Waterfield](https://insights.fluidbranding.com/hs-fs/hubfs/Rachaels%20avatar.png?width=45&name=Rachaels%20avatar.png) [Rachael Waterfield](https://insights.fluidbranding.com/blog/author/rachael-waterfield) [Read more](https://insights.fluidbranding.com/blog/7-last-minute-branded-valentines-merch-ideas) [![This is why your brand should embrace Valentine’s Day](https://insights.fluidbranding.com/hubfs/V%20Day%20Blog%20Header.webp)](https://insights.fluidbranding.com/blog/this-is-why-your-brand-should-embrace-valentines-day) [Seasonal](https://insights.fluidbranding.com/blog/tag/seasonal) ### [This is why your brand should embrace Valentine’s Day](https://insights.fluidbranding.com/blog/this-is-why-your-brand-should-embrace-valentines-day) ## Sharing the love isn’t just about romance, it can also be about the love of a great brand, or the appreciation of a great working relationship. Valentine’s Day is a BIG... ![Natasha Ithildin](https://insights.fluidbranding.com/hs-fs/hubfs/Natasha%20Ithildin%20copy.png?width=45&name=Natasha%20Ithildin%20copy.png) [Natasha Ithildin](https://insights.fluidbranding.com/blog/author/natasha-ithildin) [Read more](https://insights.fluidbranding.com/blog/this-is-why-your-brand-should-embrace-valentines-day) ### Who We Are - [About Us](https://www.fluidbranding.com/about-us) - [Meet the Team](https://www.fluidbranding.com/about-us/fluid-family) - [Compliance & Certifications](https://www.fluidbranding.com/about-us/compliance-and-certification) - [Sustainability](https://www.fluidbranding.com/about-us/fluid-futures) - [Latest News](https://www.fluidbranding.com/news) - [Why Use Fluid](https://www.fluidbranding.com/about-us/why-use-us) ### What We Do - [Promo Products](https://www.fluidbranding.com/promotional-products) - [Services](https://www.fluidbranding.com/services) - [Merchandise Stores](https://www.fluidbranding.com/services/merchandise-stores) - [Who We Work With](https://www.fluidbranding.com/about-us/clients-case-studies) - [What They Say](https://www.fluidbranding.com/about-us/reviews-testimonials) - [Special Offers](https://www.fluidbranding.com/promotional-products/offers) ### Help & Info - [Artwork Help](https://www.fluidbranding.com/services/artwork-studio) - [FAQs](https://www.fluidbranding.com/faqs) - [Ts & Cs](https://www.fluidbranding.com/terms) - [Policies](https://www.fluidbranding.com/about-us/policies) - [Contact Us](https://www.fluidbranding.com/contact) - [Careers](https://www.fluidbranding.com/about-us/fluid-family/careers) ### Connect Sign up to be the first to hear about our limited-edition collections, exclusive products and more. 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