B Corp Month is here, and as a Certified B Corporation™, we believe there’s no choice to how we act when the planet is involved: we must unite for the better.
For better action.
For better purposes.
For better inspiration.
For a better community.
And this year, we’re championing the emerging generation of people using business as a force for good. Welcome to Gen B.
To find out more about our B Corp certification and what we’re doing to help - check out our sustainability page today
Being a Certified B Corporation means we’re part of a global community using business as a force for good™. There are now over 6,000 Certified B Corporations from more than 150 industries in 80 + countries. Basically, it’s one big family!
Awareness of B Corp amongst the UK public is at 38% — that’s recognition of the B Corp name and/or logo. That’s the highest awareness worldwide - but, we think everyone should know how great B Corps are.
It’s a common misconception that working with promotional merchandise means we can’t be sustainable. We’re here to prove you wrong (no biggie).
We want to break the stigma around the merchandising industry. To be leaders in an eco-revolution shaking promotional products to its core.
We’re here to help you make green, sustainable, gorgeous waves with your merchandise.
And being part of the B Corp community is just one way we’re achieving this.
Being a part of the movement is a long-term commitment to balancing people, profit and the planet.
Unlike traditional corporations, we're legally required to consider the impact of our decisions on all of our stakeholders (e.g. employees, suppliers, consumers, the community and the environment).
And being B Corp isn't just a rubber stamp for us - it's the ethos that runs through our DNA here at Fluid; to be exceptional for the business, the wider community, and ourselves.
It supports our vision: Meaningful Merchandise and Exceptional People.
You can read more about what it means to be a B Corp here.
B Corp month is an annual, global campaign where the B Corp community joins together to celebrate everything it means to be a B Corp, usually in March.
During B Corp month (and every month) it’s about giving back, putting the focus on being more and bringing awareness to what amazing things we can achieve being part of a like-minded community.
Whether you're a business owner, an entrepreneur, or just someone who cares about the world we live in, discover how you can use your power to make a positive impact with B Corp.
And this B Corp Month, we’re celebrating our work alongside thousands of other B Corps around the world, changing the future of business.
Gen B is the generation that spans the, well, generations.
Whether young or old, big or small, Certified B Corps™ think boldly, act for change and demand a better future.
They’re Gen B.
Those with B Corp certification understand it’s more than just a certification: it’s a way of seeing the world—and leading for good.
They’re Gen B.
Do you want to create a better future, today?
You’re Gen B.
Step into the world of Gen B: the generation of people using business who are rooted in action, inspiration and a belief in doing better.
Gen B is working to make a positive impact on people, the environment, and the culture of business. They’re building an economy that benefits all people and the planet we share.
Gen B is all about:
Because alone we’re just a business. Together we’re a movement.
Alone we’re a B Corp™. Together we’re Gen B.
Gen B Act for change
Being a part of Gen B means acting for change.
At Fluid, we think beyond profit to support projects and make a meaningful contribution to the wider community.
We’re open to change, we're authentic - and always try our best to deliver products with minimal impact on our environment, and give back to the community and projects that benefit others - not just ourselves.
Gen B find ways to do things better
Gen B promises to be responsible, which means that our drive to help inform better product choices goes beyond the pursuit of profit.
We’re dedicated to finding ways to do things better - listening to new ideas, starting conversations, and encouraging small changes that make our industry a better place.
In July 2020, we announced our commitment to becoming carbon net zero by 2030, alongside over 700 other certified B Corporations. Our commitment is 20 years ahead of the 2050 targets set in the Paris Climate Accords. B Corp’s Climate Collective is a member of the United Nations Framework Convention on Climate Change.
For us, Gen B is Meaningful Merchandise
We’re Gen B when we’re encouraging customers to make informed product choices that reduce environmental impact and last longer, as well as giving the best brand impact.
Gen B are Exceptional People
Everyone who works for us and with us is Gen B. We give them the opportunity to be the best they can be - to do amazing things for our customers, for themselves and their communities.
Our purpose is to create a culture of change that pushes us to do things better every day; to make a lasting positive impression of your brand on your customers.
We’re consistently thinking about how our actions will impact the future. Your products won’t just be around for a moment, and we genuinely care about their long-term footprint.
From creation to landfill, it all matters to us.
And we’re here to help you express your story through the best traceable, trustworthy sustainable products out there!
Join us this B Corp month and be part of Gen B!
To find out more about our B Corp certification and what we’re doing to help - check out our sustainability page today.