Are you ready to rewild your marketing strategy?
Every year, we’re losing more and more of our access to wild spaces. And these wild spaces are, unfortunately, becoming smaller and smaller.
That’s why brands championing Mother Nature and incorporating rewilding and biodiversity into their marketing strategy are so important, because it’s up to them to take action.
Post summary: In 2025, brands are embracing nature to drive authentic, sustainable marketing. Trends span handcrafted storytelling, water conservation, and ocean-inspired visuals. Rewild your brand to build trust and lasting audience connections.
From caring about the environment, biodiversity, climate change and our urban communities, it’s time we turned green from within our office blocks. Our skyscrapers. Our highrises.
Because if big brands don’t get to the root of the issues facing our planet, who will?
Download our trends brochure now to find out more about this season’s most iconic trends.
This year’s headliner: nature.
Invite connections back into your brand with a push of authenticity, simplicity and spontaneity.
From visual ASMR videos of satisfying wood carvings to stop-motion cooking shows, handcrafted, imperfect delights are being championed over polished professionalism.
Just like wabi-sabi vases and Ikagai-inspired feeds, it’s time to embrace the imperfect and bring some character and humanity back into your brand.
Build that tactile connection between your brand and your audience. Your narrative resonates because it’s real - in a world of AI, being certain of human input is a USP.
Read more: Guerilla gardening your 9-5: How letting nature win can grow your brand
Along with embracing the aesthetics of the natural world, rejecting technology in favour of IRL connections is top of the list for trends this year.
One of the biggest ideas behind the trillion-dollar wellness tourism industry is ‘intentional disconnection’, with searches for ‘quiet places’ and ‘calm places’ increasing by 50% and 42% respectively in 2024.
It’s about disconnecting from your phone, your to-do lists, and your everyday stressors, and reconnecting with your surroundings, your social circles and yourself.
Hikes with friends and joint yoga sessions are predicted to fill up your social calendar (little pockets of wellness getaways), and with social interactions increasing our odds of survival by 50%, it’s time to start limbering up your IRL friendships.
With handwritten letters and physical photo albums (remember them?) to look back on.
With TikTok holding on by the skin of its teeth in the US, putting all your brand’s content onto one platform is a risk, because whatever you build on that platform is in the hands of the social media gods.
Plus, remember when MySpace, Facebook’s biggest competitor, deleted every photo, every video, every audio file uploaded before 2016? What would happen to your brand’s social strategy if the same happened today?
We can’t really rely on technology anymore.
And from a brand perspective? It’s going to be about sharing authentic, genuine behind-the-scenes content, a focus on nostalgic touchpoints, and on mental health.
And by diversifying your content portfolio, with a focus on site-owned content (ie blog posts), it’s the best way to still keep autonomy of your content, without losing that social connection with your audience.
Read more: The most popular wellness & self-care trend predictions for 2025
Water conservation is high up on the agenda for brands to take seriously in 2025 because, unfortunately, water is a BIG issue.
In some places, it’s everywhere (especially in the UK - umbrella, anyone?), which can cause havoc with infrastructure and agriculture if those communities aren’t prepared. But there’s not a lot you can do when it comes to flash flooding and tidal surges. Annually, floods cause approximately $5.25bn in damage.
But it’s not just too much water that causes issues, too little does, too. It’s thought that 1.8 billion (yes, billion) people are going to struggle with water scarcity in the coming years, with two-thirds of the global population dealing with water issues. Already, every year, droughts cost $9.4bn in losses.
However, not all hope is lost, and there’s still time for brands to make an impact with water conservation initiatives. From water stewardship, water security and monitoring real-time water usage data (water-utility-monitoring software solutions are forecast to grow to $5.1bn by 2030), commitment to water conservation is more important now than ever before.
Read more: 5 Sustainability trends your business needs to adopt in 2025
Luscious wet locks, sultry siren make-up and sea-inspired looks will be all over our social feeds this summer.
Searches for cable-knit jumpers have increased by a whopping 110%, wavy wet hair looks by 80%, and dark mermaid make-up by an insane 90%.
To incorporate this trend in your marketing tactic, embrace the wild. The wet. The seashells.
Read more: Life’s a beach: 30 fun things to do at the beach
With so much inspiration found in nature, why wouldn’t you want to rewild your brand?
From earthy tones that relax and calm to the chaos and impulsivity of the ocean - if you’re looking to refresh your marketing tactics and bring some new life into your brand, then maybe it’s time to embrace the wilderness and dive right in.
Ready to explore what’s currently trending this season within B2B?
Download our trends brochure now to find out more about this season’s most iconic trends.