The most popular wellness & self-care trend predictions for 2025
This isn’t your regular ‘New Year, New You’ post.
That’s soooo 2022.
No, this year, it’s all about kimchi. And turmeric. And whatever magnesium glycinate is.
It’s about getting more sleep, about ditching the to-do list, and about escaping it all with a luxurious wellness retreat.
A.k.a turning off your phone.
Wellness and self-care in 2025 looks like living your best life, for yourself, with longevity in mind. With the wellness market now worth 26% more than it was pre-pandemic, it’s no longer the extreme hippie cousin to the pharmaceutical industry (it’s now 4 times larger!) and it’s time we took it seriously.
Whether you’re looking to improve your self-care regime in 2025 or want some unique wellness ideas for your team, we’ve researched the latest self-care trends so you can explore all their benefits before you can say ashwagandha.
There’s never been a better time than right now to recharge and reinvigorate your brand for peak brand wellness. And we’ve got the perfect selection of merch to make this year the best year yet for your brand. Get in touch with us today to explore all the very best in corporate branded promotional products.
Very demure. Very mindful.
What do we mean by wellness and self-care?
Your wellness and self-care are super personal. For some, it’s taking the time to socialise with friends, but for others, it’s spending time alone with a book.
It’s basically how you recharge.
From getting enough exercise, making healthy food choices and meditation, wellness and self-care activities usually fall into one of seven categories. These are:
1. Physical
2. Mental
3. Emotional
4. Spiritual
5. Intellectual
6. Environmental
7.Career
The idea behind self-care is that you spend time focusing on improving these different areas in your life, whatever that looks like to you.
For example, improving your spiritual connections might look like meditating for 10 minutes every morning. Improving your intellectual focus might be starting a new, but challenging, hobby.
Wellness and self-care are far more than just having a gym membership (and actually going) in 2025.
Wellness in the workplace
You don’t need to just delegate your wellness to weekends now, either. It’s important that you can continue to care for yourself from a wellness perspective even during your 9-5.
Reducing stress in the workplace
This should especially be a priority if you’re a manager or team leader. You’re responsible for making sure your team hits not only their targets but their self-care goals, too. It’s been recorded that 595,000 UK workers suffered from work-related stress, depression or anxiety, with 14% of employees stating that they have previously resigned because of workplace stress. You need to ensure you have an arsenal of wellness hacks stored away in your mental health check-in toolkit to use at a moment's notice.
Read more: How to cope with feelings of anxiety
Offer flexible working solutions
One of these might be making sure you’re being flexible. 4 million workers changed careers to have more flexible options in 2023. If those brands had been more flexible, they wouldn’t have missed out on sought-after talent. And sure, being flexible doesn’t suit all roles (no one wants a part-time Dr), but if flexibility could work for your team and brand, it can do wonders for boosting your employees’ wellness.
Consider financial wellbeing support
However, being flexible isn’t the only way you can improve your employees’ self-care at work. You can also provide financial wellbeing support. Sadly, on average, 33% of employees have money worries, but only 31% feel like their employers support their financial wellbeing. Change this by offering debt management resources or retirement planning assistance, for example.
Establishing a positive work community
One of the most popular wellness trends for 2025 is predicted to be community-based wellness, with group nature outings and meditation classes being the norm.
This can be adapted into an office environment by building a sense of community in the workplace because currently, our offices are lonely places. 1 in 10 employees are suffering from loneliness, those under the age of 35 have reported feeling more lonely in their jobs than those over, and loneliness is thought to cost UK employers £2.5 billion annually.
That’s why, even with your hybrid workers and remote teams, you need to prioritise building an engaging workplace culture in 2025.
Read more: How to support your staff with their mental health
The Most Popular Wellness & Self-care Trends of 2025
Are you ready to be immersed in a calming sound bath of TikTok health gurus and brain workouts? Here are 8 of the most popular wellness and self-care predictions for 2025.
1. Longevity
Longevity is set to be the trend to lead all wellness trends in 2025. By the end of the year, the trend is predicted to be worth a whopping $610 billion.Get ready to say goodbye to the tired and overused script of anti-wrinkle and anti-ageing from the beauty industry, and hello to living healthier for longer by focusing on our internal wellbeing (without taking it to the extreme like Bryan Johnson).
"Anti-ageing is no longer solely about appearance"
Dr. Erin Barrett, Shaklee Corporation, in conversation with Women
2. Introduction of AI
It shouldn’t come as any surprise that our bodies are all unique.
From having different metabolisms to different rates of ageing, having tailored and specific diets and workout routines aren’t new in the beauty world.
And neither is passive data collection.
33% of Millennials and 27% of Gen Z are already comfortable using technology to record their sleep patterns, their blood pressure and steps.
However, in 2025, this uniqueness, paired with data gathered through wearables (like Fitbit), is set to combine with AI to create personal self-care regimes like you’ve never seen before.
"Modern tech is making it possible to pinpoint these patterns and get personalized recommendations that actually work for your specific body and nervous system type."
Loren Hogue, Somatics Coach and Co-CEO of NEUROFIT
Why not try:
Read more: Create a Healthier Business with Fitbit
3. Holistic health
Health will be holistic in 2025. It won’t just be about getting enough exercise and eating healthily, it’ll be about supplements and sleep and social wellbeing, too. It’ll be more of a “preventative over cure” approach.
Turmeric shots will become part of the every day, lion’s mane won’t just be on Aslan anymore, and magnesium glycinate will be integral to a good night’s sleep (searches of which increased by 180% already according to Holland & Barret).
Thanks to TikTok, the once niche world of the holistic health approach has become mainstream, with Gen Z turning to more natural solutions to their wellness woes (sleepy girl mocktail, anyone?).
4. Wellness tourism
Wellness tourism is travelling to a destination with your self-care in mind. For example, travelling somewhere specifically with an excellent meditation programme, or to a retreat that specialises in modern wellness techniques. With wellness-inspired travel being our ‘fountain of youth’ in previous years, the industry is projected to grow by 20.9% in 2025.
One of the biggest ideas behind the trillion-dollar wellness tourism industry is ‘intentional disconnection’, with searches for ‘quiet places’ and ‘calm places’ increasing by 50% and 42% respectively in 2024.
It’s about disconnecting from your phone, your to-do lists, and your everyday stressors, and reconnecting with your surroundings, your social circles and yourself.
Your mission (if you choose to accept it) is finding a sense of calm away from the norm through shared experiences.
Hikes with friends and joint yoga sessions are predicted to fill up your social calendar (little pockets of wellness getaways) and with social interactions increasing our odds of survival by 50%, it’s time to start limbering up your IRL friendships.
Why not try:
5. Catching those ZZZs
You’d think in 2025 we’d have the basics of self-care down to a T, but, on average, we’re still not getting enough sleep.
Because of our collective struggle to catch up on those ZZZs, it’s thought that the sleep sector will be worth over $400 billion by 2028.
1 in 3 adults are struggling to get the recommended amount of sleep a night (parents, we see you), and searches for ‘how to get more sleep’ have been steadily rising over the last 5 years. That’s why trends such as ‘sleepmaxxing’ took off in 2024, with users sharing their tips on how to get a good night’s sleep.
And, unsurprisingly, not getting enough sleep makes you feel 4.44 years older than you actually are.
That’s why, in 2025, we’re all going to sleep more, okay?
Why not try:
6. Brain fitness
It’s time for some mental push-ups. A brain jog around the block. Mind burpees.
2025 is going to be all about brain fitness and putting our brains first with brainfood diets and neurofitness programmes.
Kimchi, kefir and seaweed will be added to your 2025 menu for improved attention and memory. If you’re pregnant and want to raise your child’s IQ levels by 1.22 points, you’ll start taking iodine supplements. Psychobiotics with your morning matcha? Don’t mind if I do.
2025 will be all about your brain.
Why not try:
7. Slow is the new fast
It’s high time we realised working longer hours does not equal being more productive, and it’s time we take action before we all burn out.
This is the year we can finally say so long to toxic positivity and hello to “therapeutic laziness”.
Think of this as the comfort food movement but for your stress levels.
It’s time to embrace slow-living mantras with sustainable and mindful lifestyle choices in 2025.
Why not try:
8. Prioritising women’s health
Currently, 69% of women delay seeking help from medical professionals for their menopause symptoms and 25% of these women are worried they’d be wasting the GPs time. But, by the end of 2025, over 1.1 billion women worldwide will have experienced menopause.
That’s why, this year, the focus will be on women-specific health issues at all life stages. From periods, pregnancy and birth to menopause, more personalised solutions will be offered to women.
8 Quick and Easy ways to incorporate 2025’s top self-care practices into your daily routine
Looking for ideas to incorporate these 2025 wellness trends into your daily routine? Here are some of the quickest and easiest ways you can prioritise your self-care every day in 2025.
1. Meditation
Spending just a few minutes every morning meditating can improve focus by 14%, reduce depression by 46% and stress by a 1/3. In 2025, if you’re looking for alternative meditation techniques, why not try a sound bath?
2. Yoga
Yoga combines gentle exercise, meditation and breathing techniques for a full-body relaxation experience. Regular yoga practice helps with mental clarity, reduces stress and promotes better sleep. And there are plenty of free yoga instructors you can follow online, such as Yoga with Adriene on YouTube.
Read more: Top 10 products to keep you motivated in the new year
Why not try:
3. Getting out in nature
Studies have shown that even a brisk walk releases endorphins and serotonin (the ‘feel good’ hormones) which helps to reduce the feelings of stress.
Spending at least 2 hours a week outside can significantly boost your mood, improve your sleep by improving your circadian rhythm, and reduce your symptoms of depression by helping your body produce vitamin D.
Enjoying a weekend woodland walk has been estimated to save the UK on average £185m a year in mental health costs.
Read more: How to boost team morale and improve employee wellbeing this autumn
Why not try:
4. Journalling
Writing about your life for your eyes only is a great way to improve your emotional and physical health. It’s been found that those who journal take fewer sick days at work than those who don’t, plus, it can lower your blood pressure and improve your psychological wellbeing. You don’t even have to do it daily for it to be effective.
5. Gratitude Practice
It might feel impossible at first, but writing down three things you’re grateful for every day will help you feel more positive about yourself, as well as improve your mental wellbeing. And soon, you’ll have a happy list of positivity to look back on!
Why not try:
6. Breathing techniques
If you’re reading this, you’re breathing - congrats! However, did you know that you could be breathing better?
Breathing deeply and more meaningfully can have a whole host of benefits, from reducing feelings of anxiety and stress to lowering blood pressure and feelings of pain. The “4-7-8” breathing technique is a great place to start if you want to explore breathing better as a self-care exercise.
7. Resting
Put your phone down. Disconnect from the world outside. Take a deep breath, and rest.Your to-do list can wait. Resting is vital for your long-term health. It improves your creativity, your out-of-the-box thinking, as well as your problem-solving abilities. And, did you know that after a period of rest, you’re actually more productive?
Why not try:
8. Cold water therapy
Cold water therapy may be an extreme self-care technique, however the benefits outweigh the 10 seconds of discomfort.
Cold water therapy is when you immerse yourself in water that’s colder than 15 degrees, whether that be an ice bath, a specialised pool, or, if you’re really brave, the sea.
You don’t have to be as extreme as the Wim Hof Method to feel the benefits (phew), but if done regularly, you could see less muscle pain and inflammation, a boost in your immune system, as well as lower cholesterol levels and feelings of overall wellness.
Remember to always be safe when swimming in open, cold waters.
New year, new merch
It’s time to ditch the espresso martinis and reach for that delicious kimchi turmeric smoothie instead (thankfully, this doesn’t exist… yet).
Whether 2025 will be the year you finally sort out your unhealthy sleep pattern, find out what kefir is, or treat yourself to a two-week spa retreat, we hope 2025 will be your healthiest and best year yet!
Looking to give your brand’s merchandise a 2025 health check? Get in touch with us today to explore all the very best in corporate branded promotional products.