4 Ways to Grow Your Brand With Plants
Is there anything more exciting than when the office gets a new plant? A Swiss cheese that adds a bit of wilderness. A prickly cactus: an exotic choice.
Plants are great at infusing a bit of excitement to any work environment, and with everything green having a complete resurgence online since lockdown, you can’t go wrong with choosing them to rep your brand.
Put simply: they’re happiness in a pot. Here are 4 reasons why we think you should think green this spring and grow your campaign with more plants and seeds.
1) They Spread Positive Brand Awareness
Have you ever known anyone to receive a plant and not smile? They’re cute, they’re colourful, but most importantly, they spread a positive message about your brand: that you care.
Plants show that your brand is eco-aware, that you value the importance of the growth and conservation of our natural habitats. Take bees, for example. According to the IUCN list, as many as 24% of Europe’s bumblebee species are now threatened with extinction. How we can help is by growing more plants that bees love. Check out our bee-friendly seed balls for a gift that’s sure to create a buzz in the office.
Plants are also great for the environment as they leave minimal to no waste. We love these plants with biodegradable pots. Or, we have some amazing pieces of stationery that you can plant. Once you’re done with your grow notebook or sprout pencil, you just need to plant them in your garden and watch them grow. How exciting is that?!
By using seeds in your next campaign, your brand will become synonymous with everyone’s favourite daily activity: looking after their plant. A study found that out of 2,000 adults, 40% agreed that the perfect work environment included plants. Why not make one of those plants, yours?
2) Plants Increase your Productivity and Creativity
We’ve all been there. Sometimes, we procrastinate. We find it hard to be productive. We want to run as fast as we can from those looming deadlines. But, there is a simple solution that could solve all these problems: plants.
Your green buddy may just become your secret to amazing productivity. It’s been proven that productivity can grow by at least 15% if there’s a few plants scattered around the office. Also, having approximately 1 houseplant per metre has shown to improve memory retention - perfect for reciting presentations from scratch. Interestingly, the smell of peppermint has been shown to increase people’s ability to complete clerical tasks. Our collection of herbs might just be the special ingredient your office needs to reach its goals.
And, if you’re still sceptical that plants can have such an effect, just wait until you hear this. A study in Norway in the 1990s showed that having plants in the office reduced the symptoms of ill health (such as fatigue, dry skin, and concentration problems) by a whopping 25%. Is there anything plants can’t do? Create your perfect working environment with plants.
3) Plant Increase your Social Media Presence
Plant sales have risen by 50% over the last 3 years, and that’s mainly to do with their rise in popularity on social media. With the love of all things green sprouting up online, your brand could be shared far and wide all thanks to your humble desk plant.
Kew gardens found that visitors under the age of 26 have increased by an astonishing 146% in the last 5 years, with 13% saying their visit was encouraged by social media. There’s now plant influencers and even plant meet-ups (you meet-up and share trimmings of your favourite plants).
This rise in popularity is probably due to the fact that the joy of plants is just so easy to share: online and in-person. They are such a thoughtful gift, and often their perceived value extends way beyond their price tag. They show you’ve truly thought about the recipient. Our selection of herbs would be a great moving-in gift, for example, or for those that love cooking. Alternatively, how about these grow pots for kids? Having plants in the classroom has been shown to boost the learning potential of students, and I mean, who wouldn’t love a maths room with a money plant in it?
4) Plants have Great Mental Health Benefits
Anything that can help improve your mental health is amazing, right? Plants can offer that respite from the toils of daily life; time to take a breath, and just, be.
And they do this through a number of ways. Firstly, plants with broad leaves are seen to improve mental health as seeing their bright, amazing greenery everyday makes us feel more calm and relaxed.
Another fun fact: houseplants are actually great at cleaning the air around you! Indoor plants have been recorded as removing up to 87% of toxins in the air in 24 hours. In a busy, crowded office, this can make all the difference for a better working environment.
Also, the very act of caring for a plant promotes mindfulness. You’re encouraged to take some time out of your stressful day to water them, to tend to them - remove any dead leaves etc. If your busy schedule doesn't allow for Shinrin-yoku (forest bathing), then 5 to 10 minutes caring for your plants is sure to improve your mood. I mean, don’t you feel happier after just looking at these flowers?
Grow your Brand with Plants!
Watching your little houseplant grow and thrive is one of those simplest joys in life. They bring some much needed downtime during the hectic workday, as well as making your brand look fantastic. Plants are the gift that honestly keeps on giving. And bonus: they’ve never been more popular. Check out our complete collection of amazing plants, or download our brochure to start growing your next campaign now.