If you want to make sure you get the most out of your brand plant, then you need to consult the experts.
We’ve all had those green-fingered woes, when through no fault of our own (...) our beloved plants just seemingly up and fade.
RIP the office Swiss cheese plant.
Or, when it comes to plantable promotional merchandise, you’re stumped at how exactly they can benefit your brand.
(If this is you, you NEED to read THIS)
That’s why we wanted to share 5 popular plant influencers’ Instagram accounts with you.
These accounts have grown their entire brands around plants, so they really are the green-fingered gurus you’ve been looking for.
If you want to grow your brand with plants, download your very own Living Promotions brochure, or chat with one of our leafy-loving Merchandise Consultants now.
Why branded plants are popular online
1. They create positive brand awareness
Have you ever known anyone to receive a plant and not smile? They’re cute and colourful, but most importantly, they spread a positive message about your brand: that you care. You really can’t go wrong with choosing them to rep your brand.
2. They’ll likely grow your social media presence
Plant sales have risen by 50% over the last 3 years, and that’s mainly to do with their rise in popularity on social media. With the love of all things green sprouting up online, your brand could be shared far and wide all thanks to your humble desk plant.
3. There’s a whole plant community online just waiting to hear about your brand
Kew Gardens found that visitors under 26 have increased by an astonishing 146% in the last 5 years, with 13% saying their visit was encouraged by social media. There are plant influencers and even plant meet-ups (you meet up and share trimmings of your favourite plants). Plenty of opportunity to grow your brand through plants!
Read more: Welcome to the jungle: 12 benefits of promotional plants
5 plant influencers your brand can learn from
From Australia to America and all over the world, here are 5 great plant influencer accounts that your brand can learn from.
Based in Australia, Craig’s life is all about plants. Author of the bestselling book Green Thumb, Craigmilran’s feed is full of excitement for his leafy friends.
What your brand can learn from craigmilran
Give your serotonin a boost with Craig’s feed. The very act of caring for a plant promotes mindfulness, which is great at boosting your mental health. Share this plant positivity at events and with your clients.
We can’t get enough of Benji’s account! Full of so much care and love for his plants, he’s passionate about sustainability, giving hints and tips on how to conserve water, plus info on how to be the best plant dad. Full of energy and smiles, Benji’s account is a mix of his glowing personality and diary-esque captions that bring his feed to life.
What your brand can learn from benji_plant
Plants make you smile. And plants with broad leaves improve your mental health because their bright, amazing greenery makes us feel calm and more relaxed.
Wouldn’t it be great to gift the joys of becoming a plant parent?
Read more: 2023’s top trending sustainable products
Fern’s account is simple: she’s living her best planty life. An awesome example of plant cluttercore - for Fern, green is the name of the game and green is where it’s at! If you’re looking for some proper cosy plant content, _wildfern is for you. Definitely worth a follow if you’re looking for easily digestible plant content.
What your brand can learn from _wildfern
Having your own plant can help you reconnect with nature from the comfort of your own home. Studies have shown that feelings of loneliness can fall by 28% when you immerse yourself in nature. Share the plant love and create a plant paradise for your clients and staff by bringing a little leafy joy into their lives.
Read more: Are you ready to grow beyond this spring? *With FREE download*
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A very proud plant dad, follow him for all the best tips for keeping your plants in tip-top condition. His humorous, but educational, content will have you laughing along to a video about soil… yep, soil (it’s mega important for your plants!). His page is certainly a plethora of wholesome plant goodness.
What your brand can learn from hiltoncarter
Brand authenticity! Keeping it real on and behind the Instagram grid is a great way to make your brand stand out.
Have you ever seen a more aesthetically pleasing home? Clean and crisp, this page truly captures the magic of having plants at home.
What your brand can learn from meeschmid_plantlady
Plants make an environment. A study found that out of 2,000 adults, 40% agreed that the perfect work environment included plants. Use meeschmid_plantlady’s page for inspiration on how to make your office space grow!
Unbeleafable brand possibilities
Sometimes you just need to scroll Instagram for some plant brand inspiration - it 100% counts as merchandise research.
Download your exclusive Living Promotions brochure now, or get in touch for your free consultation with one of our Merchandise Consultants.
