Are you ready to make chocolate 100% slave free?
Of course, you are! Who wouldn't be? And with Tony’s Chocolonely, every chocolatey bite is full of social justice goodness - that’s why it tastes so good.
You’ve probably seen Tony’s colourful chocolate bars adorning the shelves of your local supermarket. In recent years their popularity has soared, and it’s easy to see why.
Not only do they make delicious chocolate, but they are committed to reshaping the cocoa industry by ridding it completely of child labour and modern slavery - go, Tony’s!
And now we're super proud to announce that we can offer you tasty merchandise solutions with Tony's (who’s also a fellow B Corp!).
Together we’ll end the exploitation in cocoa, one melt-in-your-mouth bar at a time.
Looking for more meaningful merchandise ideas to ignite a powerful connection between your brand and your community? Check out our Products with a Positive Impact range for creating that ultimate brand impact the best way we know how - with merch!
Who are Tony’s Chocolonely?
Tony’s Chocolonely was established after three journalists unwrapped the chocolate industry’s bitter truths on a Dutch TV show back in 2003.
One of these journalists, Teun van de Keuken, is who Tony’s Chocolonely is named after.
Tony’s Chocolonely = Tony (an English way of saying Teun) felt lonely in his fight to end forced labour and illegal child labour in the cocoa industry, hence Tony’s Chocolonely!
After the show aired, 5,000 of Tony’s iconic Fairtrade-certified red bars were created as a one-off, but they sold out so fast that Tony’s Chocolonely was officially born in 2005.
Since then, Tony’s has been working hard towards ending the exploitation in cocoa.
And they’ve been supported, cheered on, challenged and eaten by you lovely lot!
How does Tony’s Chocolonely work?
It’s hard to change an entire industry overnight, but Tony’s are on their way to making a real impact, thanks to your sweet tooth.
Unlike Tony’s, many large chocolate companies increase their profit margins by underpaying and underinvesting in their cocoa farmers. This means many cocoa farmers are living in poverty, which results in illegal labour practices, such as child labour and deforestation.
Tony’s 5 sourcing principles
Tony’s is different.
Everything they use to make their chocolate is carefully documented. From traceable cocoa beans to paying higher cocoa prices and improving productivity and quality - for Tony’s, sourcing the highest welfare chocolate isn’t a choice when it comes to their bars.
That’s what led Tony’s to create their 5 Sourcing Principles, which ensure human rights are always at the centre of business. These 5 Sourcing Principles allow companies to source cocoa sustainably while still enjoying commercial success, and it’s Tony’s mission to have all chocolate producers follow these principles.
Tony’s 5 Sourcing Principles are:
1. Using 100% traceable beans
2. Paying farmers a higher price
3. Strengthening farmer groups
4. Committing to long-term relationships
5. Investing in productivity and quality
What’s Tony’s mission?
Tony’s Chocolonely’s missions are:
- To create awareness about what goes on in the chocolate industry.
- Lead by example of what true 100% slave-free chocolate looks like.
- Inspire others in the industry to act.
Tony’s bars will remain unequally divided (just like the chocolate industry) until all chocolate (and not just theirs) is 100% slave free.
Their ultimate goal: to end the exploitation in coca worldwide
Tony’s Open Chain
A pivotal part of Tony’s mission is to encourage other key players to join their cause for better cocoa via Tony’s Open Chain.
Tony’s Open Chain aims to create a more equitable supply chain by enabling cocoa farmers to earn a living income, protecting forests and addressing child labour in the world’s largest cocoa-producing countries, Ghana and Côte d'Ivoire.
Tony’s launched their Tony’s Open Chain back in 2019. Since then, some major brands have pledged to do more with chocolate. From ice-cream extraordinaire Ben & Jerry’s to Waitrose, the first UK-based grocery retailer to join the fight to end the exploitation in cocoa, there are now 20 Mission Allies who’ve joined Tony’s Open Chain with the hopes of making a real difference with chocolate.
Branded Tony’s Chocolonely
And now your brand can help Tony’s Chocolonely make an impact with the very best branded gift ever: a personalised chocolate bar that’ll end slavery in the chocolate industry. 
You can’t get better than that!
From a single branded bar for that oh-so-special gift to truckfuls of memorable printed treats, you can now put your logo on a Tony’s wrapper with us.
Perfect for adding that extra spoonful of feel-good delight to your next campaign, you can personalise your bars however you like. Add names, colours, illustrations and text to the wrapper - you can even mix and match flavours for that additional tasteful touch.
Tony’s Chocolonely flavours
Now, Tony’s do a lot of amazing flavours, and we know sometimes it can be overwhelming to pick. So, we’ve asked around Brand Revolution’s UK HQ to see what flavours people are currently loving to help you out!
Chocolate never tasted so good
Add a bar or two of Tony’s Chocolonely to your next marketing campaign for that extra feel-good impact.
Looking for more meaningful merchandise ideas to ignite a powerful connection between your brand and your community? Check out our Products with a Positive Impact range for creating that ultimate brand impact the best way we know how - with merch!
