---
title: Fluid Friend Stories - What’s it all about?
description: You may have heard us talking about our Fluid Friends... But I bet you’re wondering, who are they and why do we refer to them as friends?
image: https://insights.fluidbranding.com/hubfs/Imported_Blog_Media/Fluid_Friends-ICONpng.png
---

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# Fluid Friend Stories - What’s it all about?

![Jess Cox](https://app.hubspot.com/settings/avatar/913c922483aec46e1e0de6ec4cdd128b) 

[Jess Cox](https://insights.fluidbranding.com/blog/author/jess-patton)

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![](https://insights.fluidbranding.com/hubfs/Imported_Blog_Media/Fluid_Friends-ICONpng.png)

## You may have already heard us boasting about our ‘Fluid Friends’ and how great they are. But I bet you’re wondering, who are they and why do we refer to them as friends?

### What's the Fluid Friend Stories?

In our upcoming Fluid Friend Stories series, we’ll be celebrating those who support and provide us with the products that make Fluid. We like to think of our suppliers as friends, we want to build mutually valuable relationships that will bring both commercial success and positive industry change. 

We encourage our friends to think differently about the industry, to make informed choices around products that can help reduce our environmental impact whilst still delivering exceptional brand impact and added value. Together we want to push for meaningful merchandise!

One of our Fluid Friends will feature across our Social Media channels each week, you’ll get a chance to get to know them a little better! Keep your eyes peeled for exciting educational content that we hope you and even our team can learn from. 

### Sounds great! Where and when?

One of our Fluid Friends will feature across our Social Media channels each week, you’ll get a chance to get to know them a little better! Keep your eyes peeled for exciting educational content that we hope you and even our team can learn from. 

![](https://www.fluidbranding.com/media/wysiwyg/Fluid-Friends_2.png)![](https://insights.fluidbranding.com/hubfs/Imported_Blog_Media/Fluid-Friends_2.png)

 

![Jess Cox](https://app.hubspot.com/settings/avatar/913c922483aec46e1e0de6ec4cdd128b)

#### Jess Cox

Jess is our amazing Campaign Executive whose creative energy is seriously unmatched. She keeps us thoroughly entertained with her insane product knowledge, weekend adventure stories and the mischief managed by her Frenchie, Oggy.

## Related Articles

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[Seasonal](https://insights.fluidbranding.com/blog/tag/seasonal)

### [Life’s a beach: 30 fun things to do at the beach](https://insights.fluidbranding.com/blog/lifes-a-beach-30-fun-things-to-do-at-the-beach)

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[News](https://insights.fluidbranding.com/blog/tag/news)

### [Reconnection 2021 - Fluid Family & Friends Conference](https://insights.fluidbranding.com/blog/reconnection-2021-fluid-family-friends-conference)

## After taking their conference virtual last year due to the pandemic, Fluid were delighted to get their teams and trusted supplier friends together again for a face to...

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