We believe that sustainability starts with transparency. Our customers need to know that when we tell them that a product is sustainable, it truly is. Our new IMPACT collection tells the true story about how they’re sustainability made.
So, what’s the story?
Water is a worldwide issue, from the melting Arctic to dried outlands, and the consequences are found all over the world. By 2025, 50% of the world’s population will experience so-called ‘water stress’; having to deal with a lack of sufficient and ready-to-use water. Water is crucial to our existence, and it needs protecting.
The IMPACT collection is a line of products that aims to make an impact on the use of water by using recycled polyesters and cotton. When using these recycled materials we save thousands of litres of water. Not only that but with every item of the Impact Collection purchased, 2% is donated to water.org, the global nonprofit organisation working to bring clean water and sanitation to the world.
But how can you be sure that we are really using recycled materials and can validate our water-saving claims?
We looked into different companies and technologies that could help us with this and discovered the amazing team at AWARE. With the technology they imbed in their recycled fabrics, we can guarantee the genuine used recycled materials and water impact reduction claims, by using a disruptive tracer and blockchain technology. Sounds pretty complicated, doesn’t it? Take a look at their website AWARE™ to understand more about how this works.
We love this slick range of products! From laptop backpacks with fantastic, large branding areas, to the stainless steel vacuum bottle which comes in an awesome selection of stylish colours, you can guarantee you’ll be making a positive difference with every purchase.
