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We are Gen B.
B Corp Month may be over, but our commitment to sustainability absolutely isn’t.
Because we are changemakers.
Our pledge to you is simple: inform and empower you to make better product choices that have a real positive impact.
We believe that sustainability is the key to a brighter future. We want to be trailblazers in our industry, committed to making responsible choices in everything we do.
This is our B Corp Month round-up for 2025; what’s yours?
“The success of the UK B Corp movement demonstrates that a credible alternative is possible but also that it’s powerful, and so now is the time to build on that success.”
Chris Turner, CEO of B Lab UK
Introducing Gen B
B Corp Month is here, and as a Certified B Corporation™, we believe there’s no choice in how we act when the planet is involved: we must unite for the better.
For better action.
For better purposes.
For better inspiration.
For a better community.
And this year, we’re championing the emerging generation of people using business as a force for good.
Welcome to Gen B.
Read more: B Corp Month: Who is Gen B?
Fluid scores gold (twice!)
Some big wins during our B Corp Month this year!
We’re thrilled to announce that we achieved a Gold medal in our latest EcoVadis submission and a CDP score of SME B for Climate in the recently announced results of the 2024 disclosure, the highest score an SME can be awarded.
Read more: Fluid scores gold (twice!)
Being more
What does ‘being more’ mean to you?
To us, it’s thinking about the future.
By championing more sustainable practices, we've helped kickstart a culture of change across the industry, making your giveaways more meaningful to your brand and the planet.
Because our mission is simple: maximum impact for your brand, minimal cost for the environment.
Your sustainability checklist
We know it can be hard to navigate what’s truly sustainable when it comes to promotional merchandise.
That’s why we’re here to keep it simple for you, to help you become a leader in this eco-revolution, shaking promotional merchandise to its core!
Read more: Your ultimate guide to sustainable merchandise
Celebrating B Corp Month: What we’re doing today for a better tomorrow
On Tuesday, 11th March 2025, Fluid’s Brand Manager, Gemma Richards, attended the Cornwall B local B Corp month celebration event.
Hosted at the lovely Launchpad (an inspiring venture studio where candidates develop startup ideas with the support of entrepreneurs in residence and mentors), within Falmouth University’s Penryn campus, fellow Cornish B Corps gathered together to celebrate.
The day was full of amazing speakers, thought-provoking conversations, and excellent B Corp inspiration.
Read more: Celebrating B Corp Month: What are we doing today for a better tomorrow?
Our B Corp mission
At Fluid, we think beyond profit to support projects and make a meaningful contribution to the wider community. We always try our best to deliver products with minimal impact on our environment and give back to the community and projects that benefit others - not just ourselves.
That’s because it’s always been more than just merchandise to us.
It’s about solving problems, giving gifts, or building connections. It’s about giving back. Giving back to your friends, your family, your planet, and your home.
We want to make each moment monumental, and not just in March! That’s why we go beyond, every single day.
Miles Lovegrove, our Chief Integration Officer, breaks it all down for us:
B Corp collaborations
When B Corps collaborate, great things can happen!
We partnered with Simply Business for their annual ‘Hackathon’ event, helping to create a sustainable coffee tumbler that championed both their B Corp credentials and their core value of caring for the planet.
THIS is what businesses being a force for good looks like!
Read more: Simply Business case study
You are Gen B
From creation to landfill, it will always matter to us.
We want to challenge you to go beyond your everyday. To ask questions, to poke holes, to confront. To stand firm and ask, “Could we do more?”
Together, we can create a world where businesses prioritise people and the planet over profits, where everyone has access to the resources they need to thrive, and where we can all look forward to a brighter tomorrow.
Be bold, be creative, B Corp, be brilliant!
