--- title: 7 seasonal gifting secrets for branding success description: Planning your seasonal gifting might be a daunting task. But, don’t panic! Here are our 7 secrets to making the gifting season run as smoothly as possible. --- [The Fluid Blog](https://insights.fluidbranding.com/blog) # [7 seasonal gifting secrets for branding success](https://insights.fluidbranding.com/blog/seasonal-gifting-secrets-for-branding-success) Written by [Natasha Ithildin](https://insights.fluidbranding.com/blog/author/natasha-ithildin) | Sep 8, 2022, 11:04:22 AM We understand that planning your seasonal gifting might be a daunting task. But don’t panic! Here are our secrets to making the gifting season run as smoothly as possible. We’re a big believer in the [power of gifts](https://insights.fluidbranding.com/blog/the-gift-of-giving), and with the holiday season fast approaching, that all-important job of organising the seasonal end-of-year presents may start to send a chill down your spine (and one that’s not due to the colder weather).  We understand that planning your seasonal gifting might be a daunting task. That’s why we’ve put together a list of some helpful tips and pointers to make your promo gifting season go as smoothly as possible, helping you to rekindle that warm, fuzzy (stress-free) feeling that comes with giving gifts that everybody loves.  In this post, we’ll:  - Uncover the essentials of seasonal gifting that boost brand impact - Discover meaningful, sustainable, or personalised gifts that strengthen client and team connections. - Explore other ways to increase relevance, longevity, and overall brand perception. ## Looking for branded corporate Christmas gifts?  We have an excellent variety of corporate Christmas gifts, from premium high-end gifts to budget gifts, depending on your marketing budget. Our goal is to help you give quality corporate Christmas gifts that look great when branded at an affordable price. Browse our full range below now.  ### In Short… - **Plan early** – Keep deadlines, lead times and delivery dates firmly in mind. - **Have a clear campaign** – Know who you’re gifting to, why and what you want to achieve. - **Know your audience** – Choose gifts that genuinely suit the people receiving them. - **Gift mindfully** – Prioritise useful, sustainable products that won’t end up in the bin. - **Personalise where possible** – Add a thoughtful touch that makes your gift more memorable. - **Keep branding subtle** – Understated branding can help gifts feel more premium and wearable. ## 7 seasonal gifting secrets for branding success ### 1. Make a note of important dates  Sometimes, it’s surprising how early some deadlines are in the merchandise world. Take our favourite [advent calendars](https://www.fluidbranding.com/catalogsearch/result/?q=advent%20calendars), for example. The deadline for ordering these is usually in October. So, whilst you're carving your pumpkins and watching your favourite scary movies, the deadline for ordering your office advent calendars is fast approaching.      That being said, deadlines all depend on when you want gifts to land with recipients, so it’s good to make a note of this to avoid any panic. We’ve found a handy notepad like this [100% recycled one](https://www.fluidbranding.com/desk-mate-a7-recycled-notepad-14003104.html) that is perfect for keeping those dates at the forefront of your mind.   ### 2. Start planning EARLY  It's never too early to start planning when it comes to seasonal gifts. Your future self will thank you for starting before November! Start planning as soon as possible to account for any stock delays or longer-than-average lead times to avoid disappointment. A great tip is to make a note of when you want gifts to arrive, and plan backwards from there.  ### 3. Have a complete campaign idea  Knowing who, what, when and where it comes to seasonal gifting can make all the difference between a successful campaign and one that leaves people feeling slightly grinchy.    Gifting is one of the easiest ways to [add value](https://insights.fluidbranding.com/blog/news/freebies-adding-value-the-right-way) to a campaign. Knowing what you want to achieve with your chosen items, whether it’s to generate future leads or to bolster a relationship, means that you can tailor your ideas to get the best results.  ### 4. Secretly listen to your team… ...Or clients, or prospects. If you listen closely to your intended recipients, you’re bound to hear some perfect gifting ideas. It’s those little snippets of conversation that make your gifts stand out. For example, if someone is an eager golfer in their spare time, then [branded golf balls](https://www.fluidbranding.com/sports/balls/golf-balls.html) might be just what they’re looking for. Knowing your audience and who you’re gifting to can add that extra special touch to your gift, making you more memorable (in a good way).  ### 5. Practice mindful gifting & make conscious choices  Did you know that [over one million tons of rubbish is added to landfills each week, thanks to extra bows, bags and other holiday materials](https://www.washingtonpost.com/climate-solutions/2021/12/08/christmas-gifts-sustainable-holidays/) during the holiday season? By practising mindful gifting and getting a gift that people will actually use, you’ll lower the amount of waste your campaign produces. Also, making conscious choices ultimately magnifies your brand message. The story behind your chosen items is just as important as the item itself. Creating a positive impact with the stories you tell has never been easier - check out our favourites [here](https://insights.fluidbranding.com/working-with-social-enterprises?utm_campaign=ProductsWithAPositiveImpact&utm_source=website&utm_medium=homepage&utm_term=slider_button&utm_content=ProductsWithaPostiveImpactUK).  ### 6. Personalisation is perfection We love to receive a personalised gift. [It’s been reported that recipients are 33% more likely to feel connected to a brand when they receive a memorable gift.](https://www.entrepreneur.com/article/304346) Personalisation is that extra added value that helps to take relationships to the next level, and it’s never been easier to do than with [personalised merch](https://insights.fluidbranding.com/blog/news/the-benefits-of-individually-personalised-branded-merchandise).     We love the idea of [personalised water bottles](https://www.fluidbranding.com/drinkware/drinks-water-sports-bottles.html?individual_personalisation=1), as they go down a real treat in and out of the office.  7. Consider subtle branding  Some of the biggest brand names in the world are those that keep things simple. Think Apple.  Simple doesn’t always mean boring, and when it comes to gifting, subtle branding may help with the longevity of your gift. Recipients are more likely to keep an item that’s more muted in its message than something that’s too vibrant. The perceived value of the gift also increases due to associations with high-end branding techniques. Win, win.  ## FAQs  ### 1.  Why is early planning important for seasonal corporate gifting? Early planning helps you avoid stock shortages, rushed decisions, and shipping delays. It ensures your gifts are meaningful, timely, and aligned with your brand goals. ### 2. What makes a corporate gift genuinely impactful? Impactful gifts are useful, high-quality, and thoughtfully chosen. Personalisation and sustainability also increase emotional value and brand recall. ### 3.  How can personalised gifting improve client relationships? Personalisation shows attention and care. When recipients feel seen and valued, your brand becomes more memorable,  and the relationship strengthens. ### 4.  Should corporate gifts feature bold branding or subtle branding? Subtle branding typically wins. Understated logos or brand marks make items feel more premium, increasing the chances recipients will use them long-term. ### 5.  What are the benefits of sustainable gifting for brands? Sustainable gifts highlight your commitment to responsible practices, resonate with eco-conscious recipients, and enhance your brand’s reputation for ethical thinking. ## Meaningful gifts set your brand apart  With our seven secret gifting tips, tackling your end-of-year gifting campaign has never been easier. If you’re struggling for some gift ideas, why not check out our [favourite gifting packs](https://www.fluidbranding.com/gifting)? Or [get in touch](https://www.fluidbranding.com/contact) so we can brainstorm with you. ## Looking for branded corporate Christmas gifts?  We have an excellent variety of corporate Christmas gifts, from premium high-end gifts to budget gifts, depending on your marketing budget. Our goal is to help you give quality corporate Christmas gifts that look great when branded at an affordable price. 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