It’s the beginning of a new era

Meaningful Merchandise. Exceptional People.

That’s what Fluid’s all about. 

And, since we’re now a part of the bigger Brand Revolution family, we’ve decided to shake things up with an exciting new rebrand! 

This is the beginning of a brand new era for Fluid, unveiling a bold new look. 

Because this is more than just a rebrand - it’s a revolution. Are you ready?

Our story so far

It’s been a wild ride with our orange, blue, and green. From 2006 when it all began (can you believe that’s a whopping 19 years ago this year?!), we’ve achieved so much. From acquisitions, office relocations, and award wins, to B Corp certifications, planting 100,000 trees and (it goes without saying) working with some of the most amazing people in the industry. 

Our story is full of heroes. Heroes wearing branded capes. Heroes delivering exceptional products and service time and time again. Heroes transforming projects from ‘oh-kay’ to ‘oh-yay’. 

Over the years we've made a real difference by providing meaningful merchandise, sourcing sustainable solutions and helping to offset carbon emissions with our #ATreeWithEveryOrder initiative. We look forward to making an even bigger positive impact moving forward.

Why? 

In October 2024, we merged with U.S.-based marketing and events firm Haute, to form a new global marketing agency, Brand Revolution. So we’re aligning with our wider Brand Revolution family.

You could say we’re in our global marketing agency era.

A colour refresh: Kraft

With our rebrand, we’re embracing a more ‘kraft’ approach. 

Kraft is a rich, warm hue that serves as the cornerstone of our new identity, symbolising our commitment to creativity, quality, and craftsmanship. 

Kraft evokes feelings of warmth and reliability, things we strive for at Fluid. Plus, ‘kraft’ establishes our commitment even more to sustainable merchandise solutions.

Orange you glad we’ve rebranded?

Fluid: part of Brand Revolution

As we mentioned above, even though Fluid is still the Fluid you know and love, we’re now the merch experts of Brand Revolution and we wanted to make sure our two great brands aligned not only in values but visually too! 

Brand Revolution are a trailblazing creative powerhouse shaking up the status quo and igniting unforgettable brand experiences. Together, we’re all about bold ideas, fearless innovation, and a relentless passion for excellence.

As a result, Fluid will now be able to offer you way more amazing services (as well as merch). We’ll now be able to help you with strategic ideation, creative design, in-person and remote events, media production, plus lots more to come!


Brand Revolution’s global team of 200 experts across five continents can help ignite your brand and engage your audience like never before.

Welcome to the revolution...

…are you ready to join us? 

It’s an exciting new chapter in our story - we have a brand-new look but the same amazing service.

It’s time to elevate your brand, with the all-new Fluid.