---
title: Fluid joins United Nations Global Compact Initiative
description: Fluid are proud to announce that they are now Participants of the UN Global Compact!
image: https://insights.fluidbranding.com/hubfs/Imported_Blog_Media/Global_Compact_PNG1.png
---

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# Fluid joins United Nations Global Compact Initiative

![Gemma Richards](https://insights.fluidbranding.com/hs-fs/hubfs/Gemma%20Richards%20copy.png?width=45&name=Gemma%20Richards%20copy.png) 

[Gemma Richards](https://insights.fluidbranding.com/blog/author/gemma-richards)

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![fluid-joins-united-nation](https://insights.fluidbranding.com/hubfs/Imported_Blog_Media/Global_Compact_PNG1.png)

## The Fluid team is proud to announce that they have joined the United Nation Global Compact initiative at the higher Participant level. The UN Global Compact is a voluntary leadership platform for the development, implementation and disclosure of responsible business practices.

The initiative is a call to companies globally to align their operations and strategies with ten universally accepted principles in the areas of human rights, labour, environment and anti-corruption, and to take action in support of UN goals and issues embodied in the Sustainable Development Goals.

After becoming the UK’s first promotional merchandise company to be a certified B Corporation in April 2019, participating in the UN Global Compact is the perfect fit for the company. Launched in 2000, the UN Global Compact is the largest corporate sustainability initiative in the world, with more than 9,500 companies and 3000 non-business signatories based in over 160 countries globally. 

<iframe class="hs-responsive-embed-iframe" style="position: absolute; top: 0; left: 0; width: 100%; height: 100%; border: none;" xml="lang" src="https://www.youtube.com/embed/gCfMFppotJg" width="560" height="315" frameborder="0" allowfullscreen data-service="youtube"></iframe>

The team has recently formed a new senior leadership team internally, which now sees Aaron Loveridge as Operations Director, John Walker as Commercial Director, Kyle Scott as Director of Strategy, Miranda Hope as Financial Controller, James Stoddern as Technical Director and Jon Birrell as Marketing and Sustainability Director.

![](https://www.fluidbranding.com/media/wysiwyg/Miles_Lovegrove_7.png) Miles Lovegrove, Managing Director comments,

 

> “We are very proud to be part of UN Global Compact, alongside our B Corp. certification, this means that we are focused on taking responsible business actions to create the sort of world that we all want. I’m confident that this commitment, and our new senior leadership team puts us in a really strong position for us to grow responsibly into the future, for 2021 and beyond.”

 

![Gemma Richards](https://insights.fluidbranding.com/hs-fs/hubfs/Gemma%20Richards%20copy.png?width=150&name=Gemma%20Richards%20copy.png)

#### Gemma Richards

Meet Gemma, our Marketing Manager! With over 20 years of experience in the industry, her marketing expertise is unrivalled, her trend forecasting unparalleled, and her brand storytelling exceptional. You’ll find her most weekends enjoying the Cornish beaches with her family and friends.

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