10 branded reusable coffee cups perfect for your PSL this autumn

Have you had your yearly PSL yet?

And by that, we mean a Promotional Spooky Latte, of course!🎃 

Pumpkin spice season is back - and so is one of autumn's easiest branding opportunities.

From employee welcome gifts to seasonal campaigns and customer giveaways, a branded reusable coffee cup gives your logo plenty of opportunities to travel.

And if you're going to drink your PSL somewhere, it might as well be in something reusable, practical and unmistakably yours.

Here are 10 branded reusable coffee cups to consider for autumn 2026.

Are you ready to find your perfect PSL reusable coffee cup this season? 

Check out our extensive range of reusable coffee cups and drinkware for that spicy brand impact.

In short...

• Seasonal merchandise helps your brand join conversations that people already care about.
• Reusable coffee cups offer everyday brand visibility beyond the campaign itself.
• Choose products based on your audience, budget, usage and sustainability priorities.
• A seasonal twist can turn a practical promotional product into something people are genuinely excited to receive.

What’s a PSL?

A PSL, or Pumpkin Spice Latte, is a coffee-based autumnal treat created by Starbucks. 

Nicknamed the PSL after the three-letter beverage code written on the cups by baristas, it’s the unofficial sign that autumn is here. 

Made with real pumpkin, Starbucks’ Signature Espresso, steamed milk and a combination of tasty fall spices (cinnamon, nutmeg, and cloves), it’s topped with whipped cream and pumpkin pie spices for that authentic autumnal taste sensation.

Why are Pumpkin Spice Lattes so popular?

The PSL is without a doubt Starbucks’ most popular beverage of all time. It’s estimated that sales of the PSL alone earn Starbucks approximately $500 million a year. Considering Starbucks’ annual revenue is $36 billion, this is quite a big chunk on just a single drink alone.

But there are three very simple reasons for this: 

1. They’re super tasty

If you’ve never had a Pumpkin Spice Latte (...please rectify this immediately) then you’ve seriously been missing out. 

A Pumpkin Spice Latte is a mix-up between all your autumn favourites and your much-needed daily coffee hit.

But you don’t have to just take our word for it, the PSL taste is backed by science. 

Peter Dukes, then a product manager at Starbucks, led a small group in brainstorming a new drink to add to the coffeehouse’s fall espresso menu.

“We started with a huge brainstorming list and filled the wall with ideas,” said Peter. 

The team filled the research and development space (a.k.a. the “Liquid Lab”) with fall decor and pumpkin pie to get their creative juices flowing before landing on the latte recipe that would change autumn beverages forever.

“There was a desire to choose a really unique name, such as the Fall Harvest Latte,” said Dukes. “We ultimately ended up landing on Pumpkin Spice Latte because the spices play a really important role in bringing out the flavours of pumpkin, while also highlighting the espresso in the cup.” 

Science at its tastiest.

2. They're iconically Instagrammable

Even though the PSL was released in 2003, it wasn’t really until the advent of social media that the pumpkin spice craze really took off.

When Facebook and Twitter arrived in 2006, customers began sharing their love of the PSL online, and it took on an identity of its own (literally - it has its own X handle and Instagram account as of 2014 with thousands of followers). 

“With the arrival of social media, it just took off on a whole new level.”
Peter Dukes, the creator of the Pumpkin Spice Latte at Starbucks

Even today, both TikTok and Instagram are full of users sharing their seasonal sips, with more than 3,000 posts a day including the #PSL.

Visually, the Starbucks Pumpkin Spice Latte is iconic. With its pumpkin-orange hue, topped with a mountain of whipped cream and sprinkled with that pumpkin spice goodness, it’s an eye-catching beverage. 

And the Starbucks marketing team are quick to play up the PSL’s appeal online.

3. They have a seasonal monopoly

It’s been estimated that since its launch in 2003, 424 million Pumpkin Spice Lattes have been sold globally. 

When the PSL is available in stores, it’s officially the start of autumn. 

Starbucks have legit taken ownership of a season, with a seasonal monopoly thanks to the hype behind their product.

“Within the first week of the market test, we knew we had a winner,” Dukes said. “I remember calling store managers on the phone to see how the new beverage was doing, and we could hear the excitement in their voices.”

And (thanks to Starbucks) by the 2010s, pumpkin spice was everywhere. From candles and diffusers to bath bombs and bread, pumpkin spice now defines the autumnal season.

 Why seasonal merch works 

Seasonal trends give brands a natural reason to join the conversation. From pumpkin spice in autumn to festive gifting in December, tapping into what's already getting people excited can make your merchandise feel more relevant.

Seasonal merchandise can help you:

• Create timely brand moments – connect your brand with trends, events and occasions people already care about.
• Build emotional connections – seasonal rituals often come with nostalgia, excitement and a sense of anticipation.
• Increase brand visibility – useful products such as reusable coffee cups can keep your brand in the hands of customers and employees long after the campaign ends.
• Make gifting more memorable – a seasonal twist can turn an everyday promotional product into something people genuinely want to receive.
• Give campaigns a sense of urgency – limited-time or seasonal merchandise can encourage people to engage while the moment is happening.

The trick is to choose merchandise that feels relevant to the season but useful beyond it. Because while pumpkin spice might disappear from the menu, your branded coffee cup doesn't have to.

10 branded reusable coffee cups for autumn campaigns 

A branded reusable coffee cup is the perfect pairing for this autumnal superhero. 

Here are 10 of our most popular promotional reusable coffee cups. Each is customisable, with a cup for every budget (so you can spend more of said budget on what really matters…more PSLs).

1. Pal Mug

The pal mug is double-insulated and keeps hot drinks hot to the final sip, perfect for those cold autumn morning walks. It is puncture-resistant and rust-resistant, making it ideal for outdoor adventures.

2. Ocean brew flask 

Need something with a bit more… oompf? Have you met Ocean Bottle’s Brew coffee flask yet? With all the plastic-preventing joy of their water bottles, you can now enjoy that feel-good feeling with your morning brew. 

Read more: Here’s why we love Ocean Bottle...

3. Circular Cup made from bubblegum

 Filthy gorgeous. This cup’s outer layer is made entirely from old bubblegum. Chewed up, spat out, reborn (and completely clean, by the way), from the indigestible to the irresistible.

Read more: It’s Made From Circular & Co.

4. Camelbak Horizon 350 ml Vacuum Insulated Camp Mug  

This on-trend mug is just calling out for a hat of whipped cream. Crafted with double-walled vacuum-insulated stainless steel, the Horizon 350 ml camp mug will keep your PSL hot for 4 hours - perfect for that long autumn afternoon stroll.

5. Grs Rpp Stainless Steel Cork Coffee Tumbler 

For a more understated PSL experience, start your day with this double-wall coffee mug with unique cork detail.

6. Double-walled mug

For when you want to feel like you’re drinking out of a pumpkin, too. This 300ml coffee cup can also be used as a wine glass!

Read more: Recreate these 7 autumnal home trends with merch

7. Nordia 400 ml Double-Wall Recycled Mug

Going on a hike? The stylish Nordia mug is the ideal companion thanks to its handle. Its lid also has a sliding closure, making this mug perfect for enjoying your PSL on the go.

Read more: The most popular promotional merchandise trend of the year: branded little luxuries  

8. Americano Switch 300 ml Tumbler

Want a cup reminiscent of the ones available to go in coffee shops? This travel cup will give you that authentic Pumpkin Spice Latte experience.

9. Barista Cup

Because your Pumpkin Spice Latte is an accessory, not just a beverage, with this Barista Cup. Bougie.

10. Reusable Coffee Cup With Screw Lid 350ml

The absolute classic reusable coffee cup. For when you just NEED your pumpkin coffee fix. Fast. 

FAQs

1. Are branded reusable coffee cups good promotional products?

   Yes. They're practical, reusable and can put your brand in front of people throughout their everyday routines – from the morning commute to the afternoon coffee run.

2. What is the best reusable coffee cup for corporate gifting?

   It depends on your audience and budget. Premium insulated mugs and flasks can make particularly good gifts for employees, clients and customers, while simpler reusable cups can work well for larger campaigns.

3. Can reusable coffee cups be branded with a logo?

   Yes. Many reusable cups can be customised with your logo, brand colours or campaign artwork. The available branding method will depend on the product and material.

4. Are reusable coffee cups sustainable promotional products?

   They can be. Look for durable products designed for repeated use and consider factors such as recycled materials, responsible manufacturing and what happens to the product at the end of its life.

5. How much do branded reusable coffee cups cost?

   Prices vary depending on the cup, quantity, materials and branding method. There are options available for a range of promotional budgets.

6. Are branded reusable cups suitable for employee gifts?

   Absolutely. A good-quality reusable coffee cup is a practical everyday gift that can also support wider wellbeing, sustainability or employee engagement campaigns.

Promotional Spooky Lattes all year round

Looking for that extra boost of coffee-infused branding power?

Check out our extensive range of reusable coffee cups and drinkware now for that ultimate brand impact. 

P.s. If you're curious, this is how you to make a Pumpkin Spice Latte!