Fluid commit to being Net Zero by 2030

It’s official - we’ve joined over 700 B Corp certified companies in a commitment to being Net Carbon Zero by 2030!

This means that we’ve publicly committed to accelerate the reduction of our greenhouse gas emissions to reach a 1.5 degree trajectory, leading to net zero by the year 2030 - 20 years ahead of the 2050 targets set in the Paris Climate Accords.

We’re in good company, too. Other companies that have made this commitment include Patagonia, The Body Shop, Allbirds, Davines, Finisterre, The Guardian, Aguas Danone Spain. Fluid is super proud to be a part of the global community of Certified B Corporations - businesses that meet the highest verified standards of social and environmental performance, transparency, and legal accountability.

There are over 3000 B Corps in the world, hailing from more than 70 countries and 150 industries. Each one is dedicated to harnessing the power of business to solve major social and environmental challenges facing the world today - including the climate crisis.

This commitment to significant carbon reduction, leading to a Net Zero future by 2030, is part of the most accelerated climate action by a large constituency of businesses in the world. It demonstrates true leadership in a time of severe environmental and economic unrest and uncertainty.

Fluid’s Managing Director Miles Lovegrove has this to say,

“At Fluid, being a B Corp is an acknowledgment of the ethos that runs through our business and is embedded in our DNA - to be exceptional for the business, the wider community and ourselves. It’s what led us into becoming B Corporation certified in 2019. Challenging what we do and how we do it, as an industry, as a company and as individuals, is a core value we have always believed in. To tackle the climate crisis, we need to work together and we are proud to be joining fellow B Corps across the world in taking this commitment.”


Charmian Love, co-founder B Lab UK and co-chair of the B Corp Global Climate TaskForce comments,

“Let’s be clear. We are living in a truly historic moment where the action we take today will have a direct and profound impact on the generations to come. The climate emergency is amplifying the inequities that already exist and unraveling our social fabric. The youth recognize this and are demanding a response from us. The global B Corp community stands in solidarity with them, not only in a shared vision for an inclusive and regenerative future for all but also in their call for concrete, bold, and unapologetic action.

By acting both individually and collectively to decarbonize their businesses to achieve Net Zero emissions by 2030, B Corps are trying to do their part in achieving the future our children deserve.” She goes on to add “If not us, who? If not now, when?”


Well said. Here’s to Carbon Net Zero by 2030!