--- title: Fluid visit eCommerce Expo 2019 description: Mat, from our marketing team, visited eCommerce Expo to see how these trends and products could grow Fluid's eCommerce offering. image: https://insights.fluidbranding.com/hubfs/Imported_Blog_Media/ecommerce-blog-1.jpg --- [![Logo](https://insights.fluidbranding.com/hubfs/Logos/new-fluid-logo_kraft+raisin.svg)](https://fluidbranding.com) [0345 634 2935](tel:0345%20634%202935) [enquiries@brandrevolution.global](mailto:enquiries@brandrevolution.global) [Home](https://www.fluidbranding.com/) [About](https://www.fluidbranding.com/about-us) [Services](https://www.fluidbranding.com/services) [Products](https://www.fluidbranding.com/promotional-products) [Contact us](https://www.fluidbranding.com/contact) [Blog](https://insights.fluidbranding.com/blog?_ga=2.74702994.1405173625.1669024739-133237805.1647249103) [Sustainability](https://www.fluidbranding.com/about-us/fluid-futures) [Home](https://www.fluidbranding.com/) [About](https://www.fluidbranding.com/about-us) [Services](https://www.fluidbranding.com/services) [Products](https://www.fluidbranding.com/promotional-products) [Contact us](https://www.fluidbranding.com/contact) [Blog](https://insights.fluidbranding.com/blog?_ga=2.74702994.1405173625.1669024739-133237805.1647249103) [Sustainability](https://www.fluidbranding.com/about-us/fluid-futures) [News](https://insights.fluidbranding.com/blog/tag/news) # Fluid visit eCommerce Expo 2019 [Mathew Appleton](https://insights.fluidbranding.com/blog/author/mathew-appleton) [Follow us on Twitter](https://twitter.com/fluidbranding) [Follow us on Facebook](https://www.facebook.com/Fluidbranding) [Follow us on LinkedIn](https://www.linkedin.com/company/fluid-branding-ltd) ![e-commerce-expo](https://insights.fluidbranding.com/hubfs/Imported_Blog_Media/ecommerce-blog-1.jpg) ## This September I was fortunate enough to visit the two-day eCommerce and Technology for Marketing Expo at London's Olympia... The trip was part of the Future Focus programme run by Unlocking Potential in Cornwall. Their aim is to give businesses that want to future proof, accelerate growth, and create change get the help and advice they need from industry leading experts. As part of this, Fluid joined several Cornwall based businesses on the trip to London, to learn about the challenges, opportunities and successes when it comes to running an eCommerce platform or business. ![](https://www.fluidbranding.com/media/wysiwyg/ecommerce-blog-1.jpg) ![](https://insights.fluidbranding.com/hubfs/Imported_Blog_Media/ecommerce-blog-1.jpg) eCommerce Expo is one of the UK's biggest exhibitions that covers the whole eCommerce industry connecting B2B and B2C with suppliers and industry leaders. The show was the perfect place to get up to speed with the latest trends and to take away ideas that we could us within the business. The show featured leading eCommerce brands such as Feefo, Trustpilot and DotDigital. ![](https://www.fluidbranding.com/media/wysiwyg/ecommerce-blog-2.jpg) ![](https://insights.fluidbranding.com/hubfs/Imported_Blog_Media/ecommerce-blog-2.jpg) With thirteen theatres of talks I was able to hear from experts in a range of topics including UX, customer personalisation and data-driven marketing. These talks were delivered by the likes of Hello Fresh, Magento and UK Fast giving me a great insight into what works for their businesses and how to maximise the growth of eCommerce business opportunities from a wide range of different industry sectors. ![](https://www.fluidbranding.com/media/wysiwyg/ecommerce-blog-3.jpg) ![](https://insights.fluidbranding.com/hubfs/Imported_Blog_Media/ecommerce-blog-3.jpg) Overall the trip was a great experience for me, and it was great to share the trip with a wide range of businesses who like us, are always on the lookout for the latest trends and ways we can improve the experience for our customers. It was great to learn from the other businesses the challenges they have, the peer to peer learning has given me lots to think about as we continue to deliver exceptional customer experiences that are driven by innovation, education, relevance and quality here at Fluid.  *Here, I explain to Unlocking Potential how the trip will benefit the business, as well as some things I took away from the trip.*   ## Related Articles [![3 years of the Fluid Forest!](https://insights.fluidbranding.com/hubfs/happy%203rd%20birthday%2c%20Fluid%20Forest!.png)](https://insights.fluidbranding.com/blog/happy-3rd-birthday-fluid-forest) [Sustainability](https://insights.fluidbranding.com/blog/tag/sustainability) [News](https://insights.fluidbranding.com/blog/tag/news) ### [Happy 3rd birthday, Fluid Forest!](https://insights.fluidbranding.com/blog/happy-3rd-birthday-fluid-forest) ## Happy 3rd birthday to the Fluid Forest! This year marks three years of:  ![Natasha Ithildin](https://insights.fluidbranding.com/hs-fs/hubfs/Natasha%20Ithildin%20copy.png?width=45&name=Natasha%20Ithildin%20copy.png) [Natasha Ithildin](https://insights.fluidbranding.com/blog/author/natasha-ithildin) [Read more](https://insights.fluidbranding.com/blog/happy-3rd-birthday-fluid-forest) [![](https://insights.fluidbranding.com/hubfs/photo-1625179893310-8e419f979608.avif)](https://insights.fluidbranding.com/blog/a-tree-with-every-order) [Sustainability](https://insights.fluidbranding.com/blog/tag/sustainability) [News](https://insights.fluidbranding.com/blog/tag/news) ### [A Tree With Every Order](https://insights.fluidbranding.com/blog/a-tree-with-every-order) ## We’ve been working behind the scenes on something really special, and we’re super excited to tell you about it! ## Starting this August, we’re launching our brand new tree... ![Gemma Richards](https://insights.fluidbranding.com/hs-fs/hubfs/Gemma%20Richards%20copy.png?width=45&name=Gemma%20Richards%20copy.png) [Gemma Richards](https://insights.fluidbranding.com/blog/author/gemma-richards) [Read more](https://insights.fluidbranding.com/blog/a-tree-with-every-order) ### Who We Are - [About Us](https://www.fluidbranding.com/about-us) - [Meet the Team](https://www.fluidbranding.com/about-us/fluid-family) - [Compliance & Certifications](https://www.fluidbranding.com/about-us/compliance-and-certification) - [Sustainability](https://www.fluidbranding.com/about-us/fluid-futures) - [Latest News](https://www.fluidbranding.com/news) - [Why Use Fluid](https://www.fluidbranding.com/about-us/why-use-us) ### What We Do - [Promo Products](https://www.fluidbranding.com/promotional-products) - [Services](https://www.fluidbranding.com/services) - [Merchandise Stores](https://www.fluidbranding.com/services/merchandise-stores) - [Who We Work With](https://www.fluidbranding.com/about-us/clients-case-studies) - [What They Say](https://www.fluidbranding.com/about-us/reviews-testimonials) - [Special Offers](https://www.fluidbranding.com/promotional-products/offers) ### Help & Info - [Artwork Help](https://www.fluidbranding.com/services/artwork-studio) - [FAQs](https://www.fluidbranding.com/faqs) - [Ts & Cs](https://www.fluidbranding.com/terms) - [Policies](https://www.fluidbranding.com/about-us/policies) - [Contact Us](https://www.fluidbranding.com/contact) - [Careers](https://www.fluidbranding.com/about-us/fluid-family/careers) ### Connect Sign up to be the first to hear about our limited-edition collections, exclusive products and more. 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