---
title: What does ‘Meaningful Merchandise, Exceptional People’ actually mean?
description: We always want to always do what’s best for everyone involved in our business - after all, you can't have exceptional products, without exceptional people.
image: https://insights.fluidbranding.com/hubfs/blog%20headers%202023%20(2).png
---

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[Sustainability](https://insights.fluidbranding.com/blog/tag/sustainability)

# What does ‘Meaningful Merchandise, Exceptional People’ actually mean?

![Natasha Ithildin](https://insights.fluidbranding.com/hs-fs/hubfs/Natasha%20Ithildin%20copy.png?width=45&name=Natasha%20Ithildin%20copy.png) 

[Natasha Ithildin](https://insights.fluidbranding.com/blog/author/natasha-ithildin)

[Follow us on Twitter](https://twitter.com/fluidbranding) [Follow us on Facebook](https://www.facebook.com/Fluidbranding) [Follow us on LinkedIn](https://www.linkedin.com/company/fluid-branding-ltd)

![](https://insights.fluidbranding.com/hubfs/blog%20headers%202023%20(2).png)

## It means we go beyond for people, planet and merchandise.

It takes a lot of people to make this industry as awesome as it is.  

From merch consultants to suppliers, clients to customer service, we want to always do what’s best for everyone involved. 

Including you! 

We want to help you dream big. To do more, and to be more with your merchandise. Whether that’s through solving problems, giving gifts, or building connections, it’s always been more than just merchandise to us. 

And you can’t have meaningful merchandise without exceptional people. 

Here’s how we go beyond for the amazing people every single day. 

 

### 1. We support our Fluid family [![Fluid family ](https://insights.fluidbranding.com/hs-fs/hubfs/2023%20blog%20pictures-Mar-21-2023-12-15-36-2456-PM.png?width=240&height=240&name=2023%20blog%20pictures-Mar-21-2023-12-15-36-2456-PM.png)](https://www.fluidbranding.com/about-us/fluid-family)

With over 280 years of combined experience, you really couldn’t be in better hands than with us. 

We understand that we’re accountable for the health and happiness of our team. That’s why we’re a tight-knit bunch, always looking out for each other. And we love to champion those that are making Fluid such a wonderful place to work. 

> [View this post on Instagram](https://www.instagram.com/p/CqGHpmfs038/?utm_source=ig_embed&utm_campaign=loading)
> 
> [A post shared by Fluid Branding | Meaningful Merchandise (@fluid\_\_branding)](https://www.instagram.com/p/CqGHpmfs038/?utm_source=ig_embed&utm_campaign=loading)

It’s quite exceptional, really. 

Want to find out more? Here’s [what it’s REALLY like to work at Fluid Branding](https://insights.fluidbranding.com/blog/what-its-really-like-to-work-at-fluid-branding).

 

[![Meet the Fluid team](https://no-cache.hubspot.com/cta/default/8813579/9fa4c984-b08d-4409-bfcf-65b6b33f793a.png)](https://cta-redirect.hubspot.com/cta/redirect/8813579/9fa4c984-b08d-4409-bfcf-65b6b33f793a)

 

### 2. And our friends, too.[![Fluid friends](https://insights.fluidbranding.com/hs-fs/hubfs/2023%20blog%20pictures%20(1)-1.png?width=240&height=240&name=2023%20blog%20pictures%20(1)-1.png)](https://www.fluidbranding.com/about-us/fluid-friends)

And FYI: this mindset extends to our clients and suppliers, too - better known as our Fluid friends.

We want to build mutually valuable relationships that will bring both commercial success and positive industry change. 

It’s about valuing partnerships over transactional relationships. 

Our service goes beyond simply supplying merchandise: we supply change. 

 

[![Find out more about our Fluid Friends](https://no-cache.hubspot.com/cta/default/8813579/97253048-2ef7-4c7e-8196-a2dac4e8ecaa.png)](https://cta-redirect.hubspot.com/cta/redirect/8813579/97253048-2ef7-4c7e-8196-a2dac4e8ecaa)

 

## We go beyond for our community

At Fluid, we might live and breathe branded merchandise, but what we do and who we are goes much further than that.

 

### 3. We donate funds to much-needed causes[![Charity match funding ](https://insights.fluidbranding.com/hs-fs/hubfs/2023%20blog%20pictures%20(2).png?width=240&height=240&name=2023%20blog%20pictures%20(2).png)](https://www.fluidbranding.com/charitable-donations)

We want to encourage our team to get involved with projects they feel passionate about, whatever that means to them. Whether it’s participating in a fitness fundraiser or rallying together to clean up our local beaches, we’ll match every single penny our teams raise, doubling each donation. 

Basically, funds raised by members of the Fluid team for charitable causes will get matched pound-for-pound by Fluid Branding. Boom.

And since we started match funding, we've raised a whopping £34,220!

 

[![Read more here](https://no-cache.hubspot.com/cta/default/8813579/6767dc5b-bef4-467d-9e43-23056151945a.png)](https://cta-redirect.hubspot.com/cta/redirect/8813579/6767dc5b-bef4-467d-9e43-23056151945a)

 

### 4. We offer volunteer days[![Volunteer days](https://insights.fluidbranding.com/hs-fs/hubfs/2023%20blog%20pictures%20(4)-1.png?width=240&height=240&name=2023%20blog%20pictures%20(4)-1.png)](https://www.fluidbranding.com/charitable-donations)

Of course, raising money is great, but there's always more we can do.

We love to get involved in events that raise awareness as well as funds, and we try to help out where we can. We’re all about not only donating money but our time, too. 

That’s why we offer each member of our team x2 paid volunteer days a year, to encourage them to donate their time to a cause close to their heart. 

Some recent volunteering experiences have been with [Harry Spectres](https://insights.fluidbranding.com/blog/fluids-very-own-easter-bunny) and the [Marine Conservation Society](https://insights.fluidbranding.com/blog/covering-ground-to-help-the-seas). 

Keep your eyes peeled on our blog for more updates on our volunteering adventures.

 

[![Visit our blog](https://no-cache.hubspot.com/cta/default/8813579/580ac122-1083-499b-8c6b-950818eb8d05.png)](https://cta-redirect.hubspot.com/cta/redirect/8813579/580ac122-1083-499b-8c6b-950818eb8d05)

 

### 5. Our B Corp journey (so far!) [![B corp](https://insights.fluidbranding.com/hs-fs/hubfs/2023%20blog%20pictures%20(5)-1.png?width=240&height=240&name=2023%20blog%20pictures%20(5)-1.png)](https://www.fluidbranding.com/about-us/b-corp)

We’re the first UK promotional products company to gain B Corp certification, and we’re super chuffed! 

We recently [recertified with B Corp](https://insights.fluidbranding.com/blog/weve-recertified-with-b-corp-here-are-10-reasons-why-youll-love-this) and are really proud to be part of this ever-growing community redefining what success in business looks like. 

From building a more inclusive and sustainable economy to meeting higher standards of social and environmental performance, transparency and accountability.   
We love being a B Corp! 

It holds us accountable for achieving our goals of being as sustainable (for people and the planet) as possible.

 

## Meaningful Merchandise, Exceptional People

And being a certified B Corp isn't just a rubber stamp for us - it's the ethos that runs through our very DNA here at Fluid; to be exceptional for the business, the wider community, and ourselves.

It supports our vision: Meaningful Merchandise, Exceptional People.

It’s the reason we get up in the morning! 

It’s why we want to go beyond. To do better, and be better. 

 

[![Find out more about our B Corp journey](https://no-cache.hubspot.com/cta/default/8813579/34a6c58a-f95b-4c95-bd3b-3106a5882a0a.png)](https://cta-redirect.hubspot.com/cta/redirect/8813579/34a6c58a-f95b-4c95-bd3b-3106a5882a0a)

![Natasha Ithildin](https://insights.fluidbranding.com/hs-fs/hubfs/Natasha%20Ithildin%20copy.png?width=150&name=Natasha%20Ithildin%20copy.png)

#### Natasha Ithildin

Natasha is fascinated by stories. Brand stories, to be precise. The stories you want to be remembered for. The tales behind your logos, colours and promotional merchandise - that’s why she’s our Content Strategist! She’s a book-hoarding rat enthusiast with a love for exploring the Cornish countryside.

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