Tackling your end-of-year gifting campaign has never been easier!
From celebrating your hard-working employees to thanking your favourite clients, you want to make sure your corporate Christmas gifts will make even Santa jealous.
And we’re here to help you dazzle. Amaze. Inspire. Bring that childhood magic back to the holiday season with your branded gifts.
We’ll help you pull out all the stops this festive season with the very best in promotional corporate gifting, sharing all the inside knowledge we have on what exactly makes a good corporate Christmas gift (straight from the elves themselves). Plus, we’ve put together a selection of 15 of our most popular corporate Christmas gifts for clients and colleagues alike.
We’ll get your sleigh loaded up with all the very best in branded holiday goodies in no time!
What is corporate gifting?
Corporate gifting is any gift given by a company to either its employees or clients. They can be given at any time during the year, but it’s popular to send them around the Christmas holidays, too.
Why is corporate gifting important?
Corporate gifts are important for building that rapport between you and your clients and employees. They’re great for winning over prospects (or those clients you haven’t heard from in a while), creating hype for events and product launches, or just saying a jolly big thank you to your team.
Studies have shown that 27% of businesses believe that giving gifts increases referrals, and helps build and strengthen your customer base.
That’s because it’s the very act of giving a gift that makes that lasting impression (the phrase “it’s the thought that counts” rings true for corporate gifting, too).
Why gifting is great for your brand
Gift-giving is an age-old technique for improving brand awareness. It’s tried and tested. From building new relationships to grabbing the attention of prospects, gifting is one of the best marketing decisions your brand could make, and it’s all thanks to science.
The science of reciprocity
In an experiment performed by behavioural scientist David Strohmetz, a waiter gifts customers different quantities of mints.
When the waiter gives a table two mints per person, tips increase by 14.1%. When he gives them only one, tips increase by a measly 3.3%.
However, when the waiter gives tables one mint per person, walks away, and then comes back and gives everyone an extra mint, tips increased by a whopping 23%.
This is reciprocity in action. The customers wanted to give back to the waiter who had exerted an extra effort in making them feel special, with a gift.
This is why corporate gifting is such a powerful marketing strategy for your brand.
Gifts also strengthen your relationships…
Gift-giving is one of the best ways to strengthen relationships that last; it’s even in our DNA:
“We’re an extremely social species, and much of our success is due to the fact that we get along in groups by being able to cooperate with others. One great way to do that is by exchanging gifts – incurring a cost to benefit another individual – and special times of the year like Christmas are such an opportunity.”
Daniel Farrelly, Professor of Psychology at the University of Worcester
…And nurture new ones
To grab your prospects’ attention, and keep it, you need to stand out from the crowd, you need to make a big impact.
And the best way to do that? By sending a personal, thoughtful gift that makes a lasting impression. If you start your relationship off on a positive foot, you’ll be on your way to a positive working relationship in no time.
Gifts are the rocket fuel for brand awareness
Getting your brand in front of people is half the battle, the rest is keeping their attention.
Everyone loves to receive a gift, right? Even you! You’ll know that any brand that sends you a gift leaves a lasting impression. That’s because the emotional bond that forms puts them at the forefront of your mind.
Read more: Here’s how giving gifts could save your brand%20(1).png?width=600&height=317&name=Blog%20Header%20(2)%20(1).png)
Why you should give your employees Christmas gifts
And don’t forget your brand can benefit from sending corporate gifts to your employees, too.
You can boost team morale
If you’re looking to boost morale and overall wellbeing amongst your team, you can’t go wrong with a bit of internal Christmas gifting. A poll showed that 94% of employees agreed that gifts make them feel more valued.
Make them feel appreciated
Appreciating your team is crucial at every stage of their career journey, and one of the best (and easiest) ways to do this is with corporate gifting.
Give gifts from the very start of their careers (with superb onboarding packs) to the end (you need to check out our favourite ever retirement gift), to all of life’s milestones (maternity, birthdays, etc.) - there’s always a branded product to help your team feel appreciated.
Increase employee retention
Studies show that 79% of employees will leave a role if they feel underappreciated, so if you make them feel appreciated with a gift or two throughout the year, your employees will be less likely to leave. This will increase your employee retention stats and keep their talent from jumping ship and joining a competitor - phew! Brand loyalty at its finest.
Read more: The ultimate guide: 23 product media trends for 2023
How does corporate gifting work?
From festive collections, welcoming new starters or saying thanks to your team, there really isn’t a moment when unique corporate gifts won’t benefit your brand.
And that’s why we’re here to make corporate gifting super easy for you.
From gift boxes and already prepared onboarding packs to drop shipping luxury goodies, we’ve got everything you need to make that big brand impact easy with your next gifting campaign.
We’ll take out all the stress, solve all the logistics, and add that extra dash of gifting perfection to your corporate gifting campaign. You can sit back, relax, and enjoy the festive season with us, knowing your gifts will be delivered where and wherever you need them.
They don’t call us the promotional merchandise Santa Claus for nothing!
If you’re interested in finding out more or want to help make a more meaningful impact with your merchandise, get in touch with us today.
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How much should you spend on a corporate Christmas gift?
Deciding your Christmas gift budget is always the trickiest part of a corporate gifting strategy.
You don’t want to be a scrooge, but then again you can’t be too enthusiastic with your budget - Sandra in accounts will most certainly take you off her Christmas card list.
And we don’t want that.
When deciding on how much to spend on your corporate Christmas gifts, you need to walk a fine line between being too generic or too niche. You don’t want to make it obvious you deep-dived their social platforms for three hours straight, but also you don’t want them to think you bought it that morning.
How much you spend on a corporate Christmas gift depends on how important the relationship is to your brand, how it’ll benefit your brand in the long run, and what’s your overall goal with giving the gift.
It might sound callous to think about gifting in such basic terms, but it’ll remove the stress and any guessing from the equation.
For example, If you’re organising gifts for your top clients, that are integral to your future business goals, and you want to let them know how much you appreciated them over the last year, then you’ll probably have a more generous budget per gift.
By keeping in mind the business benefits of your corporate gift, you’ll be able to decide whether you go all out with an all-exclusive Santa-bonanza or spread the joy more frugally.
How do you send out corporate Christmas gifts?
With us, you can send out corporate Christmas gifts easily.
First, our dedicated gift pack team will work their magic to produce your items as quickly and efficiently as possible.
Then, we’ll create it and ship it out to your exact specifications.
Whether you want your corporate Christmas gifts drop shipped directly to home addresses or delivered in bulk to your office, we’ll ensure they’ll be delivered how, and when, you like.
Get in touch today and we’ll let you know just how easy corporate Christmas gifting can be with us
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What makes a good corporate Christmas gift?
We get that planning your corporate seasonal gifting might not be all snowflakes and glitter. It can be a daunting task. That’s why we’ve put together a list of some helpful gifting tips to make your promo gifting season go as smoothly as possible, helping you rekindle that warm, fuzzy (stress-free) feeling that comes with giving gifts that everybody loves.
Make sure your gift is thoughtful and relevant
Elevate your corporate gift by making it thoughtful and relevant. Had a little golf joke with a client? Include some branded golf balls. Is your employee really keen on calligraphy? Get them a personalised branded pen. A client just got a new puppy? Sneak in some dog treats.
The gestures don't have to be big or expensive, but adding that little bit of thought into your corporate gift makes the world of difference with ROE (Return on Emotion).
Everyone loves a bit of personalisation
We all love to receive a personalised gift. It’s been reported that recipients are 33% more likely to feel connected to a brand when they receive a memorable gift. Personalisation is that extra added value that helps to take relationships to the next level, and it’s never been easier to do than with personalised merch.
Read more: Watch these big brand Christmas adverts for marketing inspiration
Opt for mindful, sustainable gifts
Did you know that over one million tons of rubbish is added to landfills each week thanks to extra bows, bags and other holiday materials during the holiday season? By practising mindful gifting and getting a gift that people will actually use, you’ll lower the amount of waste your campaign produces.
Also, making conscious choices ultimately magnifies your brand message. The story behind your chosen items is just as important as the item itself. Creating a positive impact with your brand and the stories you tell has never been easier.
Read more: Your ULTIMATE guide to having the BEST sustainable Christmas EVER-2.png?width=600&height=317&name=Blog%20Header%20(1)-2.png)
DON’T go bold - subtle branding is best
Simple doesn’t always mean boring, and when it comes to gifting, subtle branding may help with the longevity of your gift.
Recipients are more likely to keep an item that’s more muted in its message than something that’s too vibrant. The perceived value of the gift also increases due to associations with high-end branding techniques. Win, win.
Remember your brand
It could be the best gift ever in the world, but if it has nothing to do with your brand and your brand values, then it’s already lost its gifting impact before you’ve even tied that bow on top.
Think about what your brand is all about - are you sustainable superheroes fighting for the planet? Are you big and bold, trying to shake up your industry from the inside out? Or do you prioritise mental health and emotional well-being amongst your staff? Whatever your brand stands for, make sure it’s reflected in your gift.
Read more: Give more this Christmas: 13 sustainable festive branded gift ideas-2.webp?width=600&height=317&name=blog%20headers%202023%20(6)-2.webp)
15 corporate Christmas gift ideas
Ready to fill your team’s and clients’ stockings? No matter your budget, if you’re looking for ways to make your Christmas sparkle, we’ve got you covered with all the best in branded festive gifting.
Corporate Christmas gift ideas for clients
1. Bespoke branded Christmas jumper
We’ve all had one - that ugly Christmas jumper that we secretly love to wear over the festive season. With all the glitter and baubles and reindeer adorning them, it’s little wonder Christmas jumpers are a big hit for bringing that dash of Christmas spirit.
Isn’t it time for your brand to be a festive superhero this Christmas with its superbly branded Christmas jumpers?
Read more: Get your branded Christmas jumpers now!
2. Embroidered beanie hat
We love this Christmas knitted beanie with cuff and bobble!
3. Promotional fondue giftset
Enjoy the festive cheese with your nearest and dearest cheese lovers this Christmas with our small ceramic fondue set for two.
4. Cosy mohair blanket
For the ultimate winter warmer nothing beats this chequered design mohair feel RPET polyester blanket with hand-rolled fringes.
Read more: 10 must-have Christmas gifts
5. Snuggly Sherpa blanket
Cosy up at home this Christmas with our sherpa-lined fleece blanket with RPET polar fleece.
6. Letterbox wine and chocolate gift set
Encased in a rustic kraft letterbox, discover two delicious wines from Domaine de Rombeau. Paired harmoniously with chocolate truffles, this set is packed with exquisite flavours.
Corporate Christmas gift ideas for employees
7. Branded slipper socks
Keep cold toesies at bay with a pair of our super warm cable knit slipper socks.
8. Winter giftset
Make sure they stay nice and cosy this Christmas season with this thoughtful winter gift set.
Read more: Last-minute Christmas gift ideas.png?width=600&height=317&name=blog%20headers%202023%20(28).png)
9. Peppermint candy cane
A yummy peppermint candy cane branded with a full-colour info card.
10. Quality Street cracker box
This little cracker doesn’t include the hat or the bad jokes (we’ll leave those to you), but it does come filled with three of the nation’s favourite Quality Street chocolates.
11. Chocolate Christmas pudding
Get figgy with it this festive season with our Christmas pudding in a belly wrap!
12. Milk chocolate Santa
Get yourself on the nice list this festive season with our 41% cocoa, handmade chocolate Santa. Made by our own elves in our UK sweet factory, this large hollow chocolate is presented in our fully recyclable, fully customisable box that will easily fit down the chimney. Yule want to get this ordered quickly to avoid mistletoeing out.
Read more: The only eco-conscious festive branded gift ideas you’ll ever need
13. Seeded Christmas card
Send the message of seeds this Christmas with a plantable wildflower greeting card.
14. Glass Christmas baubles
Give your brand the wow factor this Christmas with our glass baubles.
15. Cuqui cookie cutters
Cookie cutters AND Christmas tree ornaments - the perfect dual-purpose festive gift.
Get your gifting on
So, what are you waiting for? Make your festive gift campaign soar to new levels with our amazing selection of personal, thoughtful and unique corporate Christmas gifts your recipients are bound to love.
