Important dates for your marketing calendar 2026

Want to have all the useful marketing dates for 2026 at your fingertips? 

Yes? That’s what we thought, too! 

We decided to create our own marketing campaign calendar to help give your brand a head start in 2026. 

You start planning some epic 2026 campaigns, and we’ll bring the merch. 

Interested in finding out what else we can do for your brand in 2026? Get in touch with us today, and we’ll help your brand reach new heights with mind-blowing brand activation. 

Important dates for your marketing calendar 2026

January

• 1st January 2026: New Year’s Day!

  Is there a better time of year to refresh and revamp your promotional merchandise?

• 19th January 2026: Blue Monday

  Blue Monday is said to be the most depressing day of the year, but it doesn’t have to be with some epic merch! Why not support your team with their very own wellness journal? Or some self-care goodies?

February

• 17th/18th February 2026: Chinese New Year

  Keep this date in your diary for expected delays with orders! 

• 14th February 2026: Valentine’s Day

  For us, Valentine’s Day is about appreciating the people around you who make your job great. Be it colleagues, suppliers, or clients. Whether you want to make a big impression with some thoughtful gifts or send items in the post, it’s time to ditch those old-fashioned roses and choose swag instead!

Read more: This is why your brand should embrace Valentine’s Day

• 20th February 2026: Love Your Pet Day

  It’s simple: we love our pets! And with 59% of people owning a pet in the UK now, they’ve become part of the family, and part of the team. Don’t you think it’s time they got to enjoy the finer merch in life?

Read more: 10 pawsome merchandise ideas your dog will love

March

• 6th March 2026: Employee Appreciation Day

  Let your team know how special they are to you with some fantastic personalised branded gifts just for them. 

Read more: 6 ways to celebrate Employee Appreciation Day

• 8th March 2026:  International Women’s Day

  It’s time to embrace gender equality and inclusivity and celebrate International Women’s Day! We believe that every business has the power to create a culture free from discrimination, and we’re here to help you succeed in your mission.

Read more: Here’s why we love Oxious

• 17th March 2026: St. Patrick’s Day

  Get your lucky charms ready to spread that golden magic with some innovative St. Patrick’s Day merchandise. 
  

Read more: Have you seen this year’s St. Patrick’s Day merchandise yet?

• 18th March 2026: Global Recycling Day

  In 2019, there was an enormous 95.1 billion tonnes of waste being created by us. Shocking, right? That’s why we love to support brands that are trying to reduce the amount of rubbish they send to landfill. Why not chat with us about the best eco-merch to celebrate the day? 
  

Read more: 2023’s top trending sustainable products

• 20th March 2026: Red Nose Day

  Plus, if you’re celebrating Red Nose Day this year too, we’ve got some amazing merch perfect for the big day. 

April

• National Pet Month!

  Isn’t it time you checked out our purrrfect branded gifts this National Pet Month?

• 5th April 2026:  Easter Sunday 

  At Fluid, we love celebrating anything to do with chocolate and sweet treats. That’s why when it comes to Easter, we go all out! Share in the egg-citement this year with some of the tastiest merch around.

 Read more: 8 eggcellent branded products for Easter 

• 22nd April 2026: Earth Day 

  Our purpose is to create a culture of change that pushes us to do things better every day, and to make a lasting positive impression of your brand on your customers. And Earth Day is the perfect chance to shout loud and proud about just how important protecting our planet really is.

Read more: Your orders are restoring forests!

May

• 11th - 17th May 2026: Mental Health Awareness Week

  With 56% of employers wanting to do more to improve staff wellbeing but not knowing where to start, the stigma around discussing and tackling low mental health is fading fast - finally! That’s why we want to share products with you that remind you to practice mindfulness to self-care essentials that help you rebalance. 

Read more: Top 10 products to help reduce anxiety

• 20th May 2026: World Bee Day

  We actually all depend on our stripey little friends to make our food taste good, with approximately 1 in 3 mouthfuls of food consumed by humans relying on our bees! It’s time to celebrate these buzzing heroes with some merch that’ll make their lives just that little bit easier. 

Read more: Welcome to the jungle: 12 benefits of promotional plants

June

• 18th June 2026: International Picnic Day 

  Boost your brand with dreamy picnic merch this summer! From socialising with your team, throwing a relaxed summer soirée for clients, or celebrating sporting successes, there’s a perfect picnic plan for all occasions, with merch to match! 

Read more: Get your merch summer picnic ready

July

• 30th July 2026: International Friendship Day

  Friends are great, right? Celebrate all your friends from workplace buddies to corporate chums this July. 

August

• Fresher’s Week prep!

  It’s time to up your merch game and have a new *academic* year refresh. 

Read more: Newbie nerves? Check out these A* Freshers’ Fair merchandise ideas

September

• 1st September 2026: Start planning your Advent calendars 

  With Christmas just around the corner, don’t leave it too late to order your Advent calendars! Throughout the whole of September and October, we’re here to help you get creative with your countdowns running up to the big day. 
  

• 25th September 2026: World’s biggest coffee morning 

  Are you going to be celebrating the Macmillan Coffee Morning? Make sure you’re ready for the biggest coffee morning ever with all our fantastic coffee-related merch!

October

• 10th October 2026: World Mental Health Awareness Day 

  It’s time we removed the stigma surrounding mental health. With 14% of employees stating that they have previously resigned because of workplace stress, isn’t it time to work together to support those who need it most?

Read more: How to support your staff with their mental health

• Last orders for Advent calendars, IE & EU

• FYI: This is the last day you can order Advent calendars for delivery to Europe! 

• 31st October 2026: Halloween 

  Are you ready for some spooktacular branded merch? We’ve got all the scariest sweet treats and horrifying branded goodies for you to have the best branded Halloween ever.  

   

Read more: 7 effective Halloween campaigns to inspire your B2B merch marketing strategy

November

• 5th November 2026: Guy Fawkes Night

  Fireworks. Sparklers. Bonfires. Guy Fawkes Night is an amazing celebration and definitely one to add to your marketing calendar. 

• 11th November 2026: Remembrance Day

  Show your support to the armed forces this Remembrance Day. 

• 14th November 2026: Last orders for Advent calendars, UK

  Don’t forget - this is the last day you can order Advent calendars for delivery to UK addresses in time for the 1st of December!

• 27th November 2026: Green Friday  

  Green Friday is the cooler, greener sibling to Black Friday, and we can’t wait to celebrate it.  We love that sustainability is at the top of the list when it comes to consumer must-haves nowadays, with big brands making big changes to be more eco-friendly. Make sure you’ve got your Green Friday merchandise ready to celebrate all things green!

Read more: Here’s everything you need to know about Green Friday

December

• 10th December 2026: Christmas Jumper Day

  Nothing says Christmas more than a classic Christmas jumper! Isn’t it time for your brand to be a festive superhero this Christmas with its superbly branded  Christmas jumpers? 

Read more: The only eco-conscious festive branded gift ideas you’ll ever need

• 25th December 2026: Merry Christmas! 

  The joy of surprising someone with the perfect present is second to none. That’s why we LOVE Christmas, and can’t wait to help you make 2026 the best Christmas yet! 

Read more: Here’s your ULTIMATE guide to having the BEST sustainable Christmas EVER

Get organised with merch 

Have you got your 2026 campaigns sorted yet? We’ll help you get organised with the best branded promotional merchandise, perfect for your brand. From stunning stationery to cool cups and clothing, we mean it when we say we’re more than just merchandise. 

Interested in finding out what else we can do for your brand in 2026? Get in touch with us today, and we’ll help your brand reach new heights with mind-blowing brand activation.