Important dates for your marketing calendar 2024

Wouldn’t it be useful to have all the relevant marketing dates for 2024 at your fingertips? 

Yes? That’s what we thought, too! 

We decided to create our own marketing campaign calendar to help give your brand a head start in 2024. 

You start planning some epic 2024 campaigns, and we’ll bring the merch. 

Interested in finding out what else we can do for your brand in 2024? Keep your eyes peeled for the latest trends and new merch coming your way very soon! 

Or, why not download our 2024 New Year, New Merch brochure now for a taster of what’s to come?  

Here’s to making 2024 the best-branded merch year yet!

Important dates for your marketing calendar 2024

January

1st January 2024: New Year’s Day!
Is there a better time of year to refresh and revamp your promotional merchandise? 

15th January 2024: Blue Monday
Blue Monday is said to be the most depressing day of the year, but it doesn’t have to be with some epic merch! Why not support your team with their very own wellness journal? Or some self-care goodies?

February

9th/10th February 2024: Chinese New Year 
Keep this date in your diaries for expected delays with orders! 

14th February 2024: Valentine’s Day
For us, Valentine’s Day is about appreciating the people around you that make your job great. Be it colleagues, suppliers, or clients. Whether you want to make a big impression with some thoughtful gifts or send items in the post, it’s time to ditch those old-fashioned roses and choose swag instead!

Read more: This is why your brand should embrace Valentine’s Day

20th February 2024: Love Your Pet Day
It’s simple: we love our pets! And with 59% of people owning a pet in the UK now, they’ve become part of the family, and part of the team. Don’t you think it’s time they got to enjoy the finer merch in life?

Read more: 10 pawsome merchandise ideas your dog will love

March

B Corp Month!
Joining the B Corp community is one of the best achievements we’ve had to date! We were the first promotional merchandise company in the UK to gain B Corporation certification way back in 2019, meaning we’re part of a global community using business as a force for good™. Celebrate B Corp month this March with us with some great eco-conscious merchandise. 

Read more: 14 sustainable giveaways to get REALLY excited about

1st March 2024: Employee Appreciation Day 
Let your team know how special they are to you with some fantastic personalised branded gifts just for them. 

Read more: 6 ways to celebrate Employee Appreciation Day

8th March 2024:  International Women’s Day 
It’s time to embrace gender equality and inclusivity and celebrate International Women’s Day! We believe that every business has the power to create a culture free from discrimination, and we’re here to help you succeed in your mission.

Read more: Here’s why we love Oxious

17th March 2024: St. Patrick’s Day & Red Nose Day
Get your lucky charms ready to spread that golden magic with some innovative St. Patrick’s Day merchandise. 

Plus, if you’re celebrating Red Nose Day this year too, we’ve got some amazing merch perfect for the big day. 

Read more: Have you seen this year’s St. Patrick’s Day merchandise yet?

18th March 2024: Global Recycling Day 
From 2000 to 2019, our domestic waste rose by 65% globally. This means that in 2019 there was an enormous 95.1 billion tonnes of waste being created by us. Shocking, right? That’s why we love to support brands that are trying to reduce the amount of rubbish they send to landfill. Why not chat with us about the best eco-merch to celebrate the day? 

Read more: 2023’s top trending sustainable products

31st March 2024:  Easter Sunday 
At Fluid, we love celebrating anything to do with chocolate and sweet treats. That’s why when it comes to Easter, we go all out! Share in the egg-citement this year with some of the tastiest merch around.

 Read more: 8 eggcellent branded products for Easter 2023 *with FREE download*

April

National Pet Month!
Isn’t it time you checked out our purrrfect branded gifts this National Pet Month?

22nd April 2024: Earth Day 
Our purpose is to create a culture of change that pushes us to do things better every day; to make a lasting positive impression of your brand on your customers. And Earth Day is the perfect chance to shout loud and proud about just how important protecting our planet really is.

Read more: Your orders are restoring forests!

May

6th May 2024: Coronation Anniversary
It’s been one whole year since the coronation of His Majesty King Charles II, and a great excuse to have a party, don’t you think? 

Read more: Ready to step back in time? The history of coronation merchandise

15th - 21st May 2024: Mental Health Awareness Week
With 56% of employers wanting to do more to improve staff wellbeing but not knowing where to start, the stigma around discussing and tackling low mental health is fading fast - finally! That’s why we want to share products with you that remind you to practice mindfulness to self-care essentials that help you rebalance. 

Read more: Top 10 products to help reduce anxiety

20th May 2024: World Bee Day
We actually all depend on our stripey little friends to make our food taste good, with approximately 1 in 3 mouthfuls of food consumed by humans relying on our bees! It’s time to celebrate these buzzing heroes with some merch that’ll make their lives just that little bit easier. 

Read more: Welcome to the jungle: 12 benefits of promotional plants

June

18th June 2024: International Picnic Day 
Boost your brand with dreamy picnic merch this summer! From socialising with your team, throwing a relaxed summer soirée for clients, or celebrating sporting successes, there’s a perfect picnic plan for all occasions, with merch to match! 

Read more: Get your merch summer picnic ready

July

26th July 2024: Start of the Paris Olympics 
Are you ready for one of the world’s biggest sporting events? It’s time to kick off the season with our best brandable sport-inspired merchandise! 

Read more: The 10 best brandable sports promotional products: 2023

August

Fresher’s Week prep!
It’s time to up your merch game and have a new *academic* year refresh. 

Read more: Newbie nerves? Check out these A* Freshers’ Fair merchandise ideas: 2023

September

1st September 2024: Start planning your advent calendars 
With Christmas just around the corner, don’t leave it too late to order your advent calendars! Throughout the whole of September and October, we’re here to help you get creative with your countdowns running up to the big day. 

29th September 2024: World’s biggest coffee morning 
Are you going to be celebrating the Macmillan Coffee Morning? Make sure you’re ready for the biggest coffee morning ever with all our fantastic coffee-related merch!

October

10th October 2024: World Mental Health Awareness Day 
It’s time we removed the stigma surrounding mental health. With 14% of employees stating that they have previously resigned because of workplace stress, isn’t it time to work together to support those who need it most?

Read more: How to support your staff with their mental health

31st October 2024: Halloween & last orders for advent calendars IE 
Are you ready for some spooktacular branded merch? We’ve got all the scariest sweet treats and horrifying branded goodies for you to have the best branded Halloween ever. 

And FYI: This is the last day you can order advent calendars for delivery to Europe! 

November

5th November 2024: Guy Fawkes Night 
Fireworks. Sparklers. Bonfires. Guy Fawkes Night is an amazing celebration and definitely one to add to your marketing calendar. 

11th November 2024: Remembrance Sunday
Show your support to the armed forces this Remembrance Sunday. 

15th November 2024: Last orders for advent calendars UK
Don’t forget - this is the last day you can order advent calendars for delivery to UK addresses in time for the 1st of December!

29th November 2024: Green Friday  
Green Friday is the cooler, greener sibling to Black Friday, and we can’t wait to celebrate it.  We love that sustainability is at the top of the list when it comes to consumer must-haves nowadays, with big brands making big changes to be more eco-friendly. Make sure you’ve got your Green Friday merchandise ready to celebrate all things green!

Read more: Here’s everything you need to know about Green Friday

December

13th December 2024: Christmas Jumper Day
Nothing says Christmas more than a classic Christmas jumper! Isn’t it time for your brand to be a festive superhero this Christmas with its superbly branded  Christmas jumpers? 

Read more: The only eco-conscious festive branded gift ideas you’ll ever need

25th December 2024: Merry Christmas! 
The joy of surprising someone with the perfect present is second to none. That’s why we LOVE Christmas, and can’t wait to help you make 2024 the best Christmas yet! 

Read more: Here’s your ULTIMATE guide to having the BEST sustainable Christmas EVER

Get organised with merch 

Have you got your 2024 campaigns sorted yet? We’ll help you get organised with the best branded promotional merchandise perfect for your brand. From stunning stationery to cool cups and clothing, we mean it when we say we’re more than just merchandise. 

Want to chat with an expert merchandise consultant? Request a call-back from our team now, and we’ll be in touch ASAP.